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Three Ways to Make Your Organisation Agile: INSEAD
Your competition is no longer who it used to be.
Agile, the flexible way of working, has spread from software development to organisational change –...
Brands That Went to War
ITC released an ad for its juice brand B-Natural that targeted its rivalry, Tropicana and Real. The brand invited its competitors to join them...
5 Markers to Know When the Media is Crying Wolf
Titled Nostradamus and India, Francois Gautier translated the Latin and French prediction of Nostradamus into English and published it on his site. It was revealed...
Chai Break with Sandeep Nagpal, VP, Marketing, Cvent
From discussing his upcoming book to his time in Microsoft, we caught up with Sandeep Nagpal, VP, Marketing, Cvent to see what 2018 looks...
The Hotstar-IPL Follow-Up Piece
Two weeks ago, when IPL 2018 was just kicking off I had written this piece around Hotstar’s business model in general and what IPL could...
9 Advertising Taglines From The 90s You Love
Some of these taglines are relevant to this day and still widely in use, while some others have been replaced with ones more pertinent...
Ad Review: Is LinkedIn’s Recent Campaign Inspired by High School Musical?
There's a famous song from the teen movie series 'High School Musical' titled 'We're all in this together.' LinkedIn's new campaign #InItTogether, it would...
Dark Patterns in Marketing
What are dark patterns?
Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...
Marketing Mavericks: Mobigraph’s Journey through the Digital Realm
For our second episode of Marketing Mavericks, a series initiative by Paul Writer that gives an inside look into some of the greatest marketing teams...
Ad Review: Pregakem’s Parenthood is for All
Pregakem known for their ad featuring celeb duo Riteish Deshmukh and Genelia D'souza, recently released an interesting ad featuring a deaf and mute couple.
The older ad...