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Is Your App Happening? 5 Hacks To Improve Mobile App Marketing
According to Statista's 2017 report, Google Play Store is the largest app store with 2.8 million apps to choose from. Apple App Store comes...
Is YouTube Censoring Free Media?
When YouTube first emerged as a platform for video sharing, it was an unassuming website with a handful of people posting home-made videos. Thirteen...
R.I.P Data Privacy: Cambridge Analytica, Equifax, What Next?
It's Not Just Cyberstalkers Who Are Stalking You
They know where you’ve been, with whom, what you did. They know everything. Who are they? From...
Fame or Infamy: Salman Khan as Brand Ambassador
Ever the talk of the town, Salman Khan has recently been all over the news regarding the Blackbuck poaching case. Did he kill the...
Beyond Pink: Saloni Arora, Marketing Head at Forever 21
In this segment of ‘Beyond Pink’, we talk to Saloni Arora, Head of Marketing at Forever 21. What does the Marketing Head of Forever 21...
Ad Review: Nivea Turns The Tables On Viewers
We’re all guilty of skipping ads thanks to YouTube's blessed 'skip ad' feature that allows you to skip the ad once five seconds are...
How much will IPL dent Hotstar’s P&L?
If you peer into the Star Network, Hotstar to an outsider is the typical youngest one in a joint family — he’s bratty, he’s...
How To Expand Your Audience in 5 Easy Steps!
It's a Great Big World!
And it's easy for content to get lost in the flood of content that is produced each day. Does it...
Hear Ye, Hear Ye: 5 Tips To Be Noticed On Instagram!
Mirror, Mirror on the wall, who is the most popular of them all? With over 25 million business profiles alone, Instagram is clearly in...
Is Neuromarketing All About Brain Scans: Prathibha Ryali of The Weather Company, IBM
Science and Art have forever been at two ends of a rope. However, careers and trends have risen combining both, a few examples are...