Marketing Strategy for B2B: 2 Rules | Malcolm Frank for Paul Writer
Far too often, in B2B marketing, the message becomes a diluted soup of industry acronyms and groupthink. In time, it becomes quite hard to distinguish one company’s message from another’s. To clients, this simply turns into a wall of white noise. To break through this, effective B2B marketing must follow 2 rules
Churn Prediction: How To Reduce Customer Churn
Churn prediction is possible if we measure churn correctly. Churn is the metric that measures how many customers stop using your product or service...
Business Podcast – Launch of Business by Design| Jessie Paul & Vaishnavi Reddy 🎧
My new business podcast, Business by Design Podcast Show is now live! But first a little backstory.
I still struggle to speak Manga :) Last year I...
The Power of Podcast Marketing and How to Use It in Your Strategy |...
Podcast marketing has become a popular way to distribute content in the past few years. They're perfect for commuting, working out, or even just...
Akasa Air – better experience by design: Belson Coutinho
Akasa Air is the latest airline to launch in India! In this podcast with Belson Coutinho, co-founder of Akasa Air, Jessie and Vaishnavi discuss...
Super Apps and Better Digital: Nitin Sethi of Adani Digital Labs
Super apps are rising in popularity. What are super apps? Simply put, super apps are multi-functional platforms that provide a wide range of services within...
Magical user experience design: with Nakul Shenoy | Paul Writer Podcasts
User experience design is the topic for this edition of Business by Design. This is the podcast about how design can change the way...
Designing your life and business around love
Designing your life around love isn't easy. I mean, knowing that there are five love languages is nice, but implementing it is tough! Take...
Happy Employees are Overrated
Happy employees are over-rated. Let me give you two examples. Donald Trump and Boris Johnson were very happy employees. They were empowered and clearly...
The 5 love languages for customers
There are 5 love languages. Keep reading - this is a family publication, nothing naughty about it. In fact the concept came from a...