Magic of Oats Cookie and Coffee! - Product Pricing strategy

Magic of Oats Cookie and Coffee! – Product Pricing strategy

"Attendant: Hello Ma'am, good evening! What would you like to have today? Customer: Well, just a cup of cappuccino please. I like it. Attendant: Ok Ma'am....

Your Thirst for Information is Killing Innovation

In 1974, world renowned psychologist Paul Slovic ran an experiment to evaluate the effect of information on decision making. He gathered eight professional horse...

“Dirt is Good”: Interview with Nikhil Tivary, CMO, Johnson and Johnson Vision Care #APACLeaders

We interviewed Nikhil Tivary, CMO, Johnson and Johnson Vision Care, Asia-Pacific for our series on #APACLeaders. Nikhil’s career is defined by helping brands ‘do well by...

Marketing Maverick: Raja Ramachandran, Head of Marketing, Emerging StartUp #APACLeaders

Raja Ramachandran, Head of Marketing said there is a fundamental shift in the consumers’ behavior in how they interact with a business thus opening up massive...

Marketing Maverick: Laura Kantor, Head of Marketing & Sustainability Lead foodpanda Singapore #APACLeaders

Paul Writer interviewed Laura Kantor, Head of Marketing & Sustainability Lead foodpanda Singapore. In this role, Laura plans to maintain foodpanda as the food delivery service...
fireside chat between Virginia Sharma, Director- Marketing Solutions, LinkedIn India and Jessie Paul, CEO,

Virginia Sharma, LinkedIn India: The Good News is We are Not Toothpaste!

If you are not toothpaste then you can actually be multiple things on any given day and not necessarily stand for bright...
Linh Pham, Head of Marketing, Coinhako

Marketing Maverick: Linh Pham, Head of Marketing, Coinhako #APACLeaders

This week, Paul Writer interviewed Linh Pham for our series on #APACLeaders. Linh is the Head of Marketing at Coinhako. Linh joined Coinhako as...
Dhruv Shanker, APAC Head of Marketing, ofo

Marketing Maverick: Dhruv Shanker, APAC Head of Marketing, ofo #APACLeaders

We interviewed Dhruv Shanker for our series on #APACLeaders. Dhruv heads Marketing for the Asia Pacific region at ofo - the world’s largest bike-sharing company. He...

Marketing Maverick: Joshua Nathan, Head of Marketing at iSwitch Energy #APACLeaders

This week, Paul Writer interviewed Joshua Nathan, Head of Marketing at iSwitch Energy, Singapore to get his insights on how to deal with the changing...

14th September | Issue #381 | What Moved Nike’s Soul ( and Patanjali’s cheese...

Nike’s new Colin Kaepernick campaign has won more likes than boycotts and its share price and sales are swooshing up and about again. But...