Paul Writer

The Power of Human Connection in a Digital Age: Embracing Serendipity

Marketing budget: Is $500 million ok?

$500 million is actually frugal. In a world where startups invest projected revenue for years on marketing, Monopoly Go was actually cautious. They clocked $2 billion in less than a year. They maximized their campaign by going hyperlocal, and targeting distinct personas with a large volume of creatives.

High Impact Marketing for Tech Brands:

How to do frugal tech marketing - 6 tips from an expert with 30 years in marketing with firms like Wipro, Infosys, and Paul Writer.

Event Management for a Human Experience.

Event management is actually experience design that can deliver a unique memory for customers. AI can help craft these experience but retaining the human touch is the art form.

Hold the ❤️, show me the 🤑

Did you know #inspireinclusion is NOT the UN theme for this year's International Women's Day? That's the theme chosen by https://www.internationalwomensday.com/About and it is indeed...

I’m having fun with AI. Are you?

I began my career programming on Silicon Graphics machines at Tata Elxsi. Michael Jackson's Black or White music video was a "case study" back...
Trump's Golden Shoes

Trump’s Golden Shoes & The Art of Authenticity

Would you buy Trump's Golden "never surrender" high tops for $399? Just a 1000 of them for sale and resales are already priced higher!...

I’m not dead – but do open this email

If you pretend to be dead for a few hours you could prevent at least one person from getting cancer. Isn't that an offer...

Ken belongs, Barbie just fits in

I’ve been loyal to Starbucks for over 20 years. I have memories of when I had to choose between food and shopping at Macy’s...

2024 Marketing Trends – AI, Anti-AI, Easy Living

Marketing trends are driven by consumer trends.  That's folks like you and me.  Are you enjoying AI? Good for you! In 2024 we'll also...
Better Content Marketing With AI: Top 10 Tips

Better Content Marketing With AI: Top 10 Tips

In this article, we will explore the top 10 checks you must do to ensure you are leveraging AI safely and efficiently. With the...