10 Key Marketing Trends for 2017

Every day, we create 2.5 quintillion bytes of data.1 To put that into perspective, 90 percent of the data in the world today has...
Customer Journey

The What, Why, How and Who of Customer Journey Maps

Research shows that 81% of consumer brands believe that they have a 360 degree view of their clients while only 37% consumers believe that...
Coca Cola Emphasizes Change has a Taste

Coca Cola Emphasizes: Change has a Taste

It is said that media is a powerful tool to drive change, it is also said that brands that influence must have a social...

The ABC of Account Based Marketing

Typical B2B setup is characterized by fewer accounts, larger deal sizes and longer sales cycle. There are multiple stakeholders involved in making a buying...
Cusotmers Journey

Five Best Practices For Understanding Customer Journeys

Organizations can increase loyalty, retention and sales by truly comprehending the paths customers travel over time and across channels. Increase loyalty, retention and sales by...

How to Scale Your Marketing Strategy Without Sacrificing Engagement

Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their...
How do marketers spend their day at work

What Do Marketers Do All Day?

How do marketers spend their day at work? They would like to spend a lot of time engaging with their customers and prospects. The...
The Connected Customers - Marketing Must Change

The Connected Customer – Marketing Must Change

There are many drivers compelling marketers to change.  Technology has changed the way customers interact with brands and with other customers and marketers must...

A Look Into The Future Of Selling Online

With recent research from sales management software review site, GetApp revealing that 85 percent of consumers have abandoned a purchase online, something has clearly gone wrong with...

5 Marketing Ideas for Vishal Sikka’s Infosys

R K Khanna Tennis Stadium is where I stayed on my first business trip with Infosys to Delhi.  I grumbled but I got with...

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