3 Shaving Ads That Discuss Masculinity – Gillette, Old Spice, Harry’s

The brand is leveraging the trending #metoo movement for their own benefit. However, that's what advertising is- talking to your audience about what they're taking about too, finding common ground with them.

Brand Summit Buzz- Interview with Vivek Sunder, Swiggy

What is the one factor that took your brand from good to great? Customer experience is the cornerstone on which Swiggy was built....

Paul Writer is Back with the 4th Edition of Brand Summit and Hot Brands...

Paul Writer has commenced our quest for the hottest brands across Bengaluru, Mumbai, and the Delhi NCR region. Following the success of the Brand...

Kickstart your CX and Cross the Chasm of Expectations

Webinar Report: “How to Optimize Omnichannel with Future Ready CX & MarTech Strategies” We live in an era where the customer calls the shots and...

Paul Writer Invites Applications for the Brand Summit and Hot Brands 2019

Paul Writer gears up for the fourth edition of the Brand Summit & Hot Brands- invite brands to apply and compete to be part...

Watch 6 Reasons Why Marketers Need Artificial Intelligence

Artificial Intelligence (AI) and Machine Learning (ML) are fundamentally changing the way we approach marketing and how we can harness these changes to further...
Will Hrithik Pay Extra for his Birthday Cake?

10th January 2019 | Issue #398 | Will Hrithik Pay Extra for his Birthday...

Today is Hrithik Roshan's 45th Happy Birthday and he is probably ordering cake. In large, expensive party quantities most likely. Would Hrithik be asked...

Make Your Job Robot-Proof: Four Ways Marketers can Stay Ahead of the Curve

“Hey, Siri! Find the nearest sushi restaurant.” New technologies are emerging and showing up in our everyday lives at a rapid rate. Voice-recognition, like Apple’s...

Watch: Becoming Michelle Obama and Scaling Intimacy

  I received “Becoming”, the book by former First Lady, Michelle Obama for Christmas. It turned out to be surprisingly readable and interesting, because it...

“Let Data Guide You”: Andrea Edwards- Jury Digi 100 APAC

Andrea Edwards, The Digital Conversationalist, is a passionate communications evangelist and expert in content marketing, personal branding, social leadership and employee advocacy. These four...