How You Like That Be like BLACKPINK

How You Like That? Be like BLACKPINK

That’s not a grammar error. BLACKPINK’s music video “How you like that” just hit 600 million views on YouTube, setting some sort of a...
Can Marketers Use Brand Megaphones Inbox

Can Marketers Use Brand Megaphones Inbox

The Registrar who officiated at our wedding was a man who had clearly watched too many Hugh Grant movies. In addition to the mangalsutra (for...
Morals of Marketing

Of Van Halen and the Morals of Marketing

In the 80s I lived in a tiny town in South India. Relocating from Sydney, it took a bit of getting used to. Luckily,...
CX

Eshna’s Hoop-la Can Teach You CX

My mother-in-law at 84 has finally got a smartphone and is learning how to use it. She has resisted this for years, but now...

Be famous and humble. Be like Elon Musk.

When we are successful we ascribe it to our wonderful team, support of our parents, god’s blessings, luck, fortunate timing, the better half, amazing...

Around the World in 10 Brands?

Around the World in 10 Brands? Every brand has a story and most are very interesting. Take a journey around the world to...
Would Davos without a Bono selfie be the same

Would Davos without a Bono selfie be the same?

Whether it was shivering on the streets of Davos for the World Economic Forum to catch sight of an elusive celebrity or organizing the...
Evolution of Marketing,Jessie Paul - Founder, Paul Writer

Evolution of Marketing | Jessie Paul – Founder, Paul Writer | ex-CMO, Wipro |...

https://www.youtube.com/watch?v=QgMEeu9X4xA&feature=youtu.be An author, CEO, & an Operator, but firstly, Jessie Paul is a marketer. In her marketing career spanning...
Marketing Sells, Tells and Psyches!

Marketing Sells, Tells and Psyches!

After almost two decades of dabbling with brands and businesses, the one thing that I figured out was that “smart marketing” is the only...
How MohanDa changed his career by networking

How Mohan-Da changed his career by networking

Mohan was an institution in IIM Calcutta. He ran the sole tuck shop and saw many desperate students cadging for loans for...