Marketing Maverick: Priya Darshani, Head of Marketing, JAPAC MediaMath #APACLeaders

We interviewed Priya Darshani, Head of Marketing, JAPAC MediaMath for our series on #APACLeaders. Read how Priya thinks AI and data are changing the...
Death of Loyalty Marketing

Death of Loyalty Marketing

I feel tempted to write this blog after meeting several candidates and learning about how their loyalty marketing practices are driven. Read on: Steve runs...
4 Big Brand Marketing Strategies for Small Businesses

4 Big Brand Marketing Strategies for Small Businesses

Follow these strategies and create a successful online business - Demand Planning, Business Alliances, Loyalty solutions, The Risk Free Marketing Strategy, says Advit Sahdev.

2018 Australian Advanced-analytics, AI and Machine Learning Leader-board

2018 Australian Advanced-analytics, AI and Machine Learning Leader-board (Corporates, Start ups and Consultants/ Service providers) Dear all  Disclaimer : Swamy and Associates has done business with...
Ecommerce: Not just Data Scientists but Data Creati-vists

Ecommerce: Not just Data Scientists but Data Creati-vists

As a part of the Consumer Behaviour course, we were asked to stand behind a shop counter for 2-3 days to observe - understand-...

22nd November 2018 | Issue #391 | Can Chatbots Help You Get A Raise?

The packaging, fashion and cosmetic industries - just to name a few - count on us judging a book by its cover. The outer...

Decision Analytics for Boards and CEOs

Some decision makers like to put off making a final decision for as long as they can and collect enough information to sink a...

5 Supply Chain Essentials for Making Your Business Profitable

Be meticulous when planning your Supply Chain Management (SCM) Tighten screws on Supply Chain wastage for more profitability Leverage Supply Chain network to...
Swiggy’s Latest Ad Delivers Food for Thought #WhatsInAName

Ad Review: Swiggy’s Latest Ad Delivers Food for Thought #WhatsInAName

Zomato and Swiggy are in a race to be the front-runners in the FoodTech Market‒ a spot Swiggy just might win with their heartwarming...

Matrimony.Com’s Technology Delivers Superior Matches and Exceptional Customer Experience

"In today’s world where customer experience drives success or failure, our strategy is to drive profile registrations and expand our user base by enhancing...