Dinesh Karthik is not a brand plan

Dinesh Karthik is not a brand plan

LinkedIn has a lot of “inspirational” posts. A recent one from my timeline is about Dinesh Karthik’s ups and downs.The takeaway varies from “all’s well...

Are you a child of scarcity?

Growing up I remember receiving a colouring box or a packet of 12 markers for Christmas. And that was intended to last the year....

French Fries for Breakfast

An air fryer is the best invention since, er, sliced bread. At least my daughter thinks so making French Fries in it for breakfast...

Paris Hilton meets a Bored Ape: get the 90s back

I saw a lady with a tiny dog in a handbag and pointed it out to the almost-teen daughter as a Paris Hilton clone. She...

What is your native, Katrina?

We know Katrina Kaif as a Bollywood actress and it’s easy to assume she holds an Indian passport. Actually she has a British one,...

Hold the Roses (and Vodka) this Women’s Day

Realistically speaking, hold the whatsapp forwards of pictures of roses. Or animated gifs of smiling contended ladies of many hues. And while we’re on the...

Is your brand a Wordle?

Yes, I’m one of the 300,000 people in the world who look forward to solving this little puzzle. To quote the insta generation, it’s...

Happy Valentine’s Day to Me! And the love of Zero.

I did an interview this morning and was asked what are my Valentine’s Day plans, but in the context of “self-love”. Hmm. Once upon a time...

Can you market without a big budget?

Ask any marketer and they're sure to say that they need a bigger budget. I did too - in fact I even had badges...

It’s a lonely planet. Again.

Lockdowns are causing yet another ripple in our social structures. Many are alone and/or lonely - and not by choice. Hopefully in 2022 these periods of...