Understanding a billion people through video

Shaukat Shamim, Founder/CEO, Youplus in conversation with Jessie Paul, CEO, Paul Writer Shaukat Shamim is the Founder/CEO of Youplus, a global company headquartered in New York and...
I’m going on an adventure

I’m going on an adventure

I was one of around 3000 tourists who visited Hobbiton today. Hobbiton is Middle Earth. Well, ok, not quite, but it’s the set from the Lord...
Reach Your Demographic Easily

7 Essential Tips to Reach Your Demographic Easily

Some parts of marketing will never be easy, and learning how to reach your demographic is something that eludes even the most successful of...
Did Bollywood really Beat PewDiePie?

Did Bollywood really Beat PewDiePie?

T-Series - which hosts Bollywood videos edged out PewDiePie as the channel with the mostest. Most number of subscribers, that is. They are both at 90...
Urmila teaches us about brand vs activation

Urmila teaches us about brand vs activation

Urmila Matondkar joined the Congress Party this week. She promptly trended on Google Search – obviously the younglings (who can remember GenX, Gen Y, Gen...
Sandeep Kapoor

Interview with Sandeep Kapoor Senior Director, Hewlett Packard Enterprise #APACLeaders

Sandeep Kapoor Senior Director & General Manager, Category Management, Hybrid IT APAC,  Hewlett Packard Enterprise #APACLeaders Read our interview with Sandeep Kapoor, Senior Director &...
Can you put a price on culture

Price of culture

Many large, successful organizations stay private just so that they can enjoy their culture and lifestyle the way they want to. It’s hard to think of a large listed organization that can pull off a Naked Friday, like OneBestWay did in 2009.
video

Failed Video Learnings

Video consumption is on the rise and is one of the essential parts of the content marketing strategy. So after creating one such marketing video which failed, here are the top 3 learnings.
How to get YOUR APPLE CHOSEN - Art of influencing consumers'_ _wants__ (1)

How to get your apple chosen

How to get YOUR APPLE CHOSEN - Art of influencing consumers'​ "wants"​ One of the objectives of marketing is to influence the want to create...
Archana Sinha, Senior Director - Marketing, Salesforce India

Interview with Archana Sinha, Senior Director Marketing, Salesforce India

1. What are 3 qualities you believe every good leader should have? Being a marketing person all my work life, I honestly believe there has...