Making Your Mark Online

The internet and digital media are evolving at a rapid pace, and already they hold so much sway over our everyday lives. It only...
5, 4, 3, 2, 1 and...skip!

5, 4, 3, 2, 1…To Skip Or Not To Skip? 5 Tips on Creating...

Ever heard of the Five Second Rule? The famous five-second rule states that if you pick up dropped food within the five-second window, then you are...

#KFPrankLeague: Kingfisher’s Indian Prank League

We all have our favourite teams when it comes to matches, and we're extremely passionate about it too. The concentration with which we watch...

Marketing Mavericks: Delving Into the Marketing Minds at Infosys Finacle

For our third episode of Marketing Mavericks, a series initiative by Paul Writer that gives an inside look into some of the greatest marketing teams...
Thums Up and Marvel team up

A World of Infinite (Marketing) Possibilities with Avengers: Infinity War

'Do You Dare Remove Thanos?' Lucky you if you did. The ones who did were the lucky few who were rewarded with a free ticket to...

Ad Review: Is it too Late Now to Say Sorry? Facebook’s Timely Apology

Who hasn't heard about Cambridge Analytica? The scandal that exposed the shockingly low security of data, and how data is used as a tool for...

Three Ways to Make Your Organisation Agile: INSEAD

Your competition is no longer who it used to be. Agile, the flexible way of working, has spread from software development to organisational change –...

Brands That Went to War

ITC released an ad for its juice brand B-Natural that targeted its rivalry, Tropicana and Real. The brand invited its competitors to join them...
Isn't his new movie coming up?

5 Markers to Know When the Media is Crying Wolf

Titled Nostradamus and India, Francois Gautier translated the Latin and French prediction of Nostradamus into English and published it on his site. It was revealed...

Chai Break with Sandeep Nagpal, VP, Marketing, Cvent

From discussing his upcoming book to his time in Microsoft, we caught up with Sandeep Nagpal, VP, Marketing, Cvent to see what 2018 looks...

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