Five reasons to create a compelling Personal Brand

Five reasons to create a compelling Personal Brand

We are all well aware of the appraisal calibrations where a decision to promote a person is based on opinions/ perceptions of the people...
brand strategy

Deepika Padukone and How to Position Yourself

Amongst the raft of celebrities that are showing their love of ripped jeans, Deepika is a notable absentee. Frequently photographed in jeans with bits...
Hold the Roses this Women's Day

Hold the Roses this Women’s Day

Secretary’s Day was still a thing when I started working. They were mostly women and received cakes and flowers. There were a few men, but...
mazing strategy and marketing templates coming out this year.

Templates can kill

Like every powerful thing in this world, in the wrong hands templates can kill. Templates can make your work simpler, more repeatable and capture the...
4 times AI & ML were deployed to deliver game-changing results

4 times AI & ML were deployed to deliver game-changing results

The words Machine Learning and Artificial Intelligence carry some heavy effects. In the past few years, a lot of influential people have weighed in...
Content optimization to improve website ranking

Content optimization to improve website ranking

What is Content Optimisation? Write more content, create more blogs, write more articles is all the hype we consistently see around us in the world...
The Mystery of the Missing Empathy

The Mystery of the Missing Empathy

I was asked this morning when I was doing a session on the key trends I see for 2021 on whether we have changed...
Dogs in the White House and frugal product management

Dogs in the White House and frugal product management

Trump was the first US president in a century not to have a pet at the White House.  This became the theme for an...
2021 - the Year of the Yoga Budget

2021 – the Year of the Yoga Budget

Happy Pongal to you! Or sankranti, or lohri or your favourite version. I celebrated with an oats, nut milk and stevia edition of the traditional...
Marketing and the Art of the Half Truth

Marketing and the Art of the Half Truth

Sourav Ganguly wears many hats, but the one currently relevant to marketers is as the brand ambassador for Fortune’s Rice Bran Oil. When he...