Ad Review: How Bright is Ikea’s Make Everyday Brighter Campaign?

Who hasn't heard about the multinational furniture-retail company, Ikea, founded in Sweden? Ikea is set to open their first ever store in India on...

CRMAA Roundtable: How Do You Deal With Rising Customer Expectations?

Customers are the center of every business. By focusing on the customers and creating strategies that are customer-centric, businesses are sure to succeed. However,...

Why Meeting Customers’ Expectations Isn’t Enough: INSEAD

Whether you work for a start-up or a large company, there have never been so many metrics to help you understand how your business...

Video Report: TorcAI Webinar: Is GDPR the end of ‘data-driven marketing’?

Read the full report here, and our interview with Raghavendra Agarwala, CTO of TorcAI here.

Video Newsletter: Deepi- Why Bring Back Tipping?

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IGTV and the Content Conundrum

A new product launch is the most nerve-wracking event in the life of a working professional. Whether you belong to production, marketing or sales,...

Video Newsletter: What Can Virat Learn From Prague?

  Take a look at our first ever video newsletter created by the CEO of Paul Writer, Jessie Paul. You can read the newsletter here.    

All Eyes Are On You: 5 Hacks to Video Market Successfully

Video is everywhere. Offline or online, we're often glued to screens either catching up on shows or the news, or simply scrolling through cat...

Chai Break with Praveen Rao, GM & SVP censhare India

We had an interesting chat with Praveen Rao of censhare, who will be a speaker at our event hosted in association with censhare next...

Around the World in 3 Ads: Amazon Prime, Surf Excel & Berlitz

For our third episode of 'Around the World in 3 Ads' we'll be looking at ads from Japan, Pakistan and Germany. Amazon Prime This adorable ad...


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