5 Holiday Marketing Strategies for B2B

Holiday marketing strategies need to start in July - whether you’re trying to close Q4 deals or set the stage for the next year....

Hold that Corner Office

When I quit Infosys to join a start-up, Quintant, as head of marketing, I was super excited to get a cabin! Woohoo! I really liked...

We are in the Economic Times | Awesome Breakfast with Dell and the Midas...

The day started with a bang when I spotted a photo of the Paul Writer team in the Economic Times. It continued on a...

Ashok Lalla on Digital-Marketing | GIMS Takeaways | Davos Debrief

As per data presented at the Great Indian Marketing Summit - IT Edition on Friday, how much you rely on in-person conferences for learning...

Woohoo! I hit 500!

500 issues of this newsletter ago, China had just overtaken Japan to become the world’s 2nd largest economy. WikiLeaks and Cablegate were big news. MakeMyTrip had just...

Diversity in the workplace is not a lady CMO

In my engineering batch there was precisely one female in the Mechanical stream. And the professors did their best to counsel her to move...
World Famous Indian Brands

Indian Brands Famous in the World

Indian brands that deserve to be world famous. How well do you know these heritage gems? They have been recognised by a GI tag which makes them brands in their own right. World famous brands owned by their local community.

Apps are the new bling

At the beginning of the pandemic, I was very reluctant to pay for content. I was always trying to manage my reading within the...
Simi Sabhaney, Dentsu

Simi Sabhaney, Dentsu India: Interview

Simi Sabhaney shares 6 ingredients for a hot brand in this interview.

7 Festive Season Marketing Ideas for India

Standardization and festive season marketing can help sustain tradition into the age of mass migrations and nuclear families. Help brands create a common, shared, culture.