Insights

Far too often, in B2B marketing, the message becomes a diluted soup of industry acronyms and groupthink.  In time, it becomes quite hard to distinguish one company’s message from another’s.  To clients, this simply turns into a wall of white noise.  To break through this, effective B2B marketing must follow 2 rules

Churn prediction is possible if we measure churn correctly. Churn is the metric that measures how many customers stop using your product or service...

My new business podcast, Business by Design Podcast Show is now live! But first a little backstory. I still struggle to speak Manga :) Last year I...

Podcast marketing has become a popular way to distribute content in the past few years. They're perfect for commuting, working out, or even just...

Akasa Air is the latest airline to launch in India!  In this podcast with Belson Coutinho, co-founder of Akasa Air, Jessie and Vaishnavi discuss...

Super apps are rising in popularity.  What are super apps? Simply put, super apps are multi-functional platforms that provide a wide range of services within...

User experience design is the topic for this edition of Business by Design.  This is the podcast about how design can change the way...

Designing your life around love isn't easy.  I mean, knowing that there are five love languages is nice, but implementing it is tough! Take...

Happy employees are over-rated.  Let me give you two examples.  Donald Trump and Boris Johnson were very happy employees. They were empowered and clearly...

There are 5 love languages.  Keep reading - this is a family publication, nothing naughty about it. In fact the concept came from a...