What is marketing communication
Effective communication ensures that the right channels are used to pass the information to the target audience. Effective marketing communication drives the achievement of set goals and objectives. These goals often include gaining popularity, generating leads, or driving sales.
Building the Foundation of Corporate Culture
This article provides a handy framework, a template to define the culture across your corporate functions and examples from Ben and Jerry's, Infosys, Happiest Minds, Zomato and others.
DIGITAL CUSTOMER EXPERIENCE THAT DELIGHTS
HOW TO USE TECHNOLOGY TO TRANSFORM THE DIGITAL CUSTOMER EXPERIENCE
Digital Customer Experience (CX) is the outcome of every interaction a...
Pick that fight! Comparative advertising works.
Most of us were brought up the old school way - don’t point fingers at the flaws of others. This reflects in our marketing...
Positioning strategy of AirAsia’s superapp
Positioning strategy determines what a brand identifies with. If you thought that AirAsia was in the airline business, you’d be wrong. They believe they...
What is positioning strategy: how does it work
A positioning strategy is a strategic marketing plan that helps you determine where your business stands in the market and how it should be...
How to build a Personal Brand: Advanced Methods
A strong suggestion – do not enter into these advanced methods if you have started and moved a fair bit on the basic steps. If you do so, you will be risking not having impactful and deep content on your chosen topic.
8 Indian Beverage Brand Stories You Should Know About
Indian beverage brands can help you take a walk down memory lane. Thums Up, our very own thunder drink is now 40 years old....
Top Alcohol Brands In India: 5 Brand and marketing stories
India is home to a variety of different cultures and traditions. This diversity has led to the development of interesting alcoholic drinks that have taken the world by storm. Here are 5 that we think are among the top brands in India.
Pathkind Fishes in Troubled Waters
The new tear-jerker Pathkind ad was shared on multiple groups. It is intended to bring to life Pathkind's (a part of Mankind Pharma) chosen position...