When Hugo Boss had an opinion

When Hugo Boss had an opinion

Walking the streets of Amsterdam I came across little plaques on the pavement. They are markers placed outside the houses of those who lost...
HNY and we all have 2020 vision

HNY and we all have 2020 vision

I spent the night of 31 December 1999 working - and partying - showing international journalists that Y2K was not the disaster it was...
Sana or Saurav – Which Ganguly Should Brands Model?

Sana or Saurav – Which Ganguly Should Brands Model?

There is a hashtag on Facebook demanding that celebrities like Deepika Padukone and Shahrukh Khan express their views on recent developments. Both have sponsored...
How to Uncover Your Passions and Find Your Dream Career

How to Uncover Your Passions and Find Your Dream Career

Do you look forward to Monday mornings with dread, and dream of changing jobs? Or are you about to embark on your career and...
Mind it. How offensive can you be?

Mind it. How offensive can you be?

The more brands try to personalize for me, the more likely they are to offend. If they customize by language I will demand my...
Best ways to increase website engagement through User-Generated Content

Best ways to increase website engagement through User-Generated Content

We know the main concern for you is to increase website engagement. Once people start engaging with your website, all the other aspects will...
Abdul Rashid, Backrub, and now, Intermiles

Abdul Rashid, Backrub, and now, Intermiles

I remember picking our daughter’s middle name just on deadline. It was an intense research program to find names that were beautiful, meaningful, usable...
Kylie, Ramdev and the billion dollar lipstick

Kylie, Ramdev and the billion dollar lipstick

Even as many investors and customers are discovering that their pet unicorns are mythical, Kylie Jenner has laughed all the way to the bank...
Miss Charming and the Role of the Business Apology

Miss Charming and the Role of the Business Apology

I did a lot of flying over Diwali or rather Kali Pujo. And that of course is a great opportunity to study people, enjoy some...
Sachin, Kim, and virtue signalling

Sachin, Kim, and virtue signalling

Sachin Bansal recommended a Twitter handle to his male followers and added that women could follow it too. He promptly got engulfed in a fire-storm...