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Jessie Paul is the founder and CEO of Paul Writer, India's B2B strategy specialist. A former CMO of Wipro, she founded Paul Writer in 2010 and is privileged to have worked with organizations such as Adobe, LinkedIn, Indeed, IBM, NIIT Technologies, Mastek, Active.Ai and many others over the past 16 years. She is an independent director on four listed boards: Krsnaa Diagnostics, CreditAccess Grameen, Bajaj Consumer Care and CIEL HR Services. She is the author of Marketing Without Money and No Money Marketing. Jessie advises business leaders on positioning, brand architecture and marketing plans for growth without a big budget.