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800 D2C Brands. Phooey! Fake Numbers.
Yo! I badly wanted to order Sea Monkeys as a kid. They advertised in comic books and it seemed magical - put these eggs...
What is marketing communication
Effective communication ensures that the right channels are used to pass the information to the target audience. Effective marketing communication drives the achievement of set goals and objectives. These goals often include gaining popularity, generating leads, or driving sales.
Is Marketing a Science or An Art?
This post breaks down how data-driven strategy and creative storytelling work together to build campaigns that connect and convert.
Marketing gets CRED out of the red.
Why Marketing Gets CRED Out of Red
CRED's near-billion-dollar hire-acquisition by WhatsApp proves a principle I've been writing about since 2008: Mindshare leads to Marketshare,...
“What is a Brand? It is Not a Logo
Brand Is Not a Logo. It Is a Promise You Must Keep.
By Jessie Paul — Founder, Paul Writer | Author, Marketing Without Money
Do I feel safe with SpaceX? Yes. Elon, no.
I'd definitely not feel safe with Elon. In any context. But the SpaceX IPO? At some point I felt the FOMO. A wish to...
“AI could do this better!” – Said Chandra. And me. Or not.
In Miniso the sales assistant stood smiling in a corner with his head at a weird angle. I was pleasantly surprised at the attentiveness....
ShahRukh and I will dance a million times
Top Star Nayakan was my brainchild as a young ad executive handling Lipton Top Star Tea which was sold to tea shops. My insight...
I want to be Barbra Streisand
Shopping in real life (IRL) sucks. To be more precise the billing sucks. And the rest of it could be hugely reimagined using tech...
Larry says AI is the new gold. Are you too poor for it?
I saw my first computer in 1980. Impressed me enough to want to study computer science in college which, in the 90s, was a...