Ad Review: Is Lifestyle’s Ad #ImperfectlyPerfect Girl Perfect?

Women in ads are usually doing either of two things: cleaning something, or looking beautiful. If they're not the protagonists of the ad, they're...

Beating the Incumbents with a Fraction of Their Budget

The incredible success of a small anti-graft political party in India is a lesson in organisation design. It is rather fitting that the party symbol...
Aparna Krishnan Director Strategy & Digital, IPG Mediabrands

Marketing Maverick: Aparna Krishnan Director Strategy & Digital, IPG Mediabrands #APACLeaders

According to Aparna Krishnan, Director – Strategy & Digital, Universal Mccann & Ensemble, IPG Mediabrands, Malaysia, "the Modern Marketer of today is a change manager...
Ad Review: Nivea Turns The Tables On Viewers

Ad Review: Nivea Turns The Tables On Viewers

We’re all guilty of skipping ads thanks to YouTube's blessed 'skip ad' feature that allows you to skip the ad once five seconds are...

A Simple Method to Measure Content Marketing ROI

If you search online for “content marketing ROI,” you get close to 10 million results. The majority don’t provide anything particularly useful or actionable...

In Conversation with Piyush Pushkal, Segment Marketing Lead, Dell India

Piyush Pushkal, Segment Marketing Lead, Dell India on technology and digital marketing.

View From The Top-Marcus Starke

Marcus Starke, the SVP of Worldwide Marketing Regions for SAP has more than 20 years of senior management experience, including several c-level positions with...

A Content Marketer’s Checklist: Editorial Calendar Essentials

Is there anyone in the digital marketing industry these days (or any industry, really) who thinks that they have their jobs completely under control? No...
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Part Three: Advanced Methods for Your Personal Brand

A strong suggestion – do not enter into these advanced methods if you have started and moved a fair bit on the basic steps. If you do so, you will be risking not having impactful and deep content on your chosen topic.

Keep Your Content On-Strategy With This Single Statement

A lot of my clients and workshop attendees tell me that they don’t have a clear idea of what they hope to accomplish with...