AdReview: Flipkart New Wish Advertisement

If the objective is to say that everything you wished for can be bought on Flipkart, then the ad works very well.  The ad...

Cvent Webinar: In-Person Events are the Second Most Influential Marketing Channels

According to a Forrester research report, websites drive engagements the most, with events and tradeshows taking second place. With the advent of technology, the...

Why Times Of India’s Dictate To Its Employees Asking Them To Surrender Twitter &...

Indian publications are resorting to eccentric methods on social media usage by their staff. After Hindu, now it is the Times of India which...

Hands Up. Who Wants to Be An Innovator?

Back when I started my career (or when dinosaurs ruled the earth) there was a very different perspective of innovation and innovators. They were an...

5 Marketing Ideas for Vishal Sikka’s Infosys

R K Khanna Tennis Stadium is where I stayed on my first business trip with Infosys to Delhi.  I grumbled but I got with...

Quick Chat with Manjula Chawla, Phoenix Legal

Manjula Chawla Partner Phoenix Legal Quick Chat with Manjula Chawla. Member of DWEN India Community. Q. A female entrepreneur you admire and why?  A. Kiran Majumdar Shaw. A role...

‘Digital Media should be more About Relevance.’ – Kevin King, Global Practice Chair, Edelman...

We recently met with Kevin King- Global Practice Chair of Edelman Digital on his visit to India. Here is a quick Q&A with him...

‘The Customer is Always Right’ to ‘The Customer is Everywhere!’

The customer is always right…it’s a slogan anyone in the customer service industry is well aware of not to mention the trials and tribulations...

Quick Chat with Sharmila Ganguly, SPENTA Consultants Pvt Ltd

Sharmila Ganguly Director SPENTA Consultants Pvt Ltd Quick chat with Sharmila Ganguly, Member of DWENIndia A female entrepreneur you admire and why? Zhou Qunfei who is the world’s richest self made...