In Conversation with Rajat Mehta, Group EVP and Country Head: Brand & Retail Marketing,...

Paul Writer talks to Rajat Mehta, Group EVP and Country Head: Brand & Retail Marketing, Yes Bank about the importance of Customer Centricity and...

The 4Ps of App Marketing Strategies

For those of you who grew up with post-Kotler text books the 4Ps are Product, Place, Promotion and Price.   If the product is the...
Experimenting with Social Media Programs are Over

Days of Experimenting with Social Media Programs are Over – Now What?

The early days of experimenting with social media programs are over; the focus now is not only about fans and followers but also about...

Everyone Loves A Present: Ways to Integrate Gifting into Your Marketing Strategy

What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all...

Meet Your Hot 50 Jury: Jaideep Gokhale, Tetra Pak

1.What according to you makes a brand `hot'? a)     Superior user experience, delivered over and over again (the consistency) regardless of the product or category (e.g....

Interview with Yateesh Srivastava

Interview with Yateesh Srivastava, CMO at AEGON Religare Life Insurance Co Ltd. PW: As a marketer what would you say are your current priorities? YS: This...

The Entrepreneur Journey- GuruKool: Anjali Awasthi, MedKonect Services

Anjali Awasthi Co-Founder MedKonect Services Trigger that led to your entrepreneurial journey Healthcare in India is evolving and there are many gaps to be filled, leaving enough scope...
quatercentenary. It’s this newsletter’s 400th issue. I understand that this may not be as important to you as,

24th January 2019 | Issue #400 | It’s my quadricentennial, so ignore Priyanka for...

Or quatercentenary. It’s this newsletter’s 400th issue. I understand that this may not be as important to you as, say, Priyanka Gandhi Vadera joining...

Should One Freak About Data Sharing Initiative Of Whatsapp?

WhatsApp in 2012: We don’t sell ads because ads are awful. WhatsApp in 2016: We still don’t sell ads, however we will share your data with others...