Reigning As The Entrepreneur of Your Destiny
When you grow up no one prepares you for the perpetual question of determining what you will be. As women this becomes a persistent...
Quick Chat with Deepa Dey, Head Communications – GlaxoSmithKline Consumer Heathcare
Deepa Dey
Head Communications - Indian Sub Continent
GlaxoSmithKline Consumer Heathcare
Quick chat with Deepa Dey, Member of Dwenindia
A female entrepreneur you admire and why?
Priya Paul because...
The Need for Entrepreneurial Leadership
Entrepreneurship is not just for startups. It’s a lens through which all organisations should view strategy and leadership in the 21st century to address...
In Conversation with Vaibhav Tewari, COO, Portea Medical
Home Healthcare is a relatively new concept in India, which addresses a latent need of a reliable and efficient in-home healthcare service provider. Portea...
Interview with Sushma Rajagopalan
Interview with Sushma Rajagopalan, Global Head of Strategy & Corporate Development at L&T Infotech
PW: As a marketer what would you say are your current...
Apps In Your Pocket: Mainak Dhar, MD & CEO, General Mills India
Find out the apps that senior marketers in India are using today and why they like the app!
Any 4 apps that you have on...
Do You Know What to Say About Your Brand?
A senior leader in my organization once said to me that in every press interview, the spokesperson wants to give a clear and bold...
The Role of PR and Content Marketing in 2015
We just hired our first full-time PR person at Kapost. His name is Dan.
When we were hiring for the position, I remember cautiously warning...
AdReview: Why Ranbir Kapoor for Philips?
A humorous attempt to infuse life into a low-involvement product category. Great music; good drama; good production values; charismatic Ranbir Kapoor! However they don’t...
Advertising Spend By Mobile App Developers Has Quadrupled Year Over Year
Advertising spend by mobile app developers has almost quadrupled year-over-year informed the Kenshoo’s latest quarterly report on mobile app advertising. “App developers spent 293 percent more...