6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for...

Quick Chat with Mayuka Goenka, Founder – Square Moon

Mayuka Goenka Founder Square Moon Quick chat with Mayuka Goenka, Member of Dwenindia A female entrepreneur you admire and why? A female entrepreneur I have tremendous respect and admiration for is Anu...
Patanjali - Can The Top Upstart Indian Brand Continue To Grow?

Patanjali – Can The Top Upstart Indian Brand Continue To Grow?

The Indian dream brand has crossed Rs 10,000 crores in revenue.  This puts it ahead of other successful India-headquartered FMCG giants like Dabur and...
Digital Marketing Trends 2018

43% Customers Prefer Videos: Digital Marketing Trends for 2018

Digital marketing trends are changing like never before. The modern marketer needs to be agile. In order to survive the marketing jungle, he/she must...
CMO Roundtable: Content Personalization Redefining Marketing in the Digital AgeCMO Roundtable: Content Personalization Redefining Marketing in the Digital Age

CMO Roundtable: Content Personalization Redefining Marketing in the Digital Age

Digital Marketing is a long term relationship. Digital Marketing 2020 was the theme of the CMO Roundtable recently co-hosted by Paul Writer and Pluralsight...

Ad Review: Most Popular Grandpa for Firstcry

The target group for Firstcry would be parents, grandparents or other adults buying dresses for infants/children. So they have decided to go with the...

Indian Women – A Journey From “Job” to “Career”

There was a time when women took up jobs for supplemental family income. Slowly and gradually women started to move towards having a career,...

Mumbai Brand Summit: Girish Shah, EVP Marketing & Sales, Godrej Properties Ltd.

In your own words, how do you describe a `hot' brand? What makes a brand “HOT” is looking at the Bigger Picture. A Hot brand...
The Kindness of Strangers

The Kindness of Strangers

In the pre-Internet world sitting in Trichy my friend and I wanted to research this unknown college called Indian Institute of Management Calcutta. We...

When Social Media Doesn’t Work For You – 5 Reasons Why

We’ve all been there, done that, and gotten our hands burned in the process of doing that. I’m talking about spends, creatives, campaigns and...