Don’t be mediocre
What does mediocre mean?
It actually just means average, good enough. But in real life we use it to describe people who are a little...
In Conversation with Hari Thalapalli, CMO & Global Head – Business Consulting, Tech Mahindra
Paul Writer talks to Hari Thalapalli, CMO & Global Head - Business Consulting, Tech Mahindra on the future of Digital Marketing.
Ad Review: Most Popular Grandpa for Firstcry
The target group for Firstcry would be parents, grandparents or other adults buying dresses for infants/children. So they have decided to go with the...
AdReview: VIVO, Why the Change of Face?
Brands are known for having celebrities endorse their products. Over the years we've seen many celebrities as brand ambassadors from Katrina Kaif for Xiaomi...
How To Get Started With Quora Ads
How many times have you had a question but no one to answer it? So you resort to good old Google to help you....
Magical user experience design: with Nakul Shenoy | Paul Writer Podcasts
User experience design is the topic for this edition of Business by Design. This is the podcast about how design can change the way...
Still Delighting Customers? Try Making it Easier Instead
A rather clever and interesting experiment, led by Michael Treadway at Vanderbilt University, sheds light on what we, perhaps intuitively always knew.
Humans hate effort.
The...
Leveraging Communities to Create Social Media Momentum
As social networks become increasingly ingrained into brands’ communication strategies, organisations need to take a more global and creative approach to understanding the dynamics...
My Digital Marketing isn’t working
Is your digital marketing not working? The reason could be weak marketing operations. This article will tell you why your digital marketing is not a success and how you can fix it.
Marketing in the Coronavirus Crisis – Be cautious, but not afraid
The biggest marketing challenges being faced by marketers across the globe are:
How to best utilise the slashed marketing budget?
What to communicate to...