Affluent Indians To Increase Discretionary Spending Next Year, at a Rate Second Only to...
Sixty per cent of affluent consumers in India have plans to increase their discretionary spending in the coming year, second only to China, according...
In Conversation With Chender Baljee, Chairman & MD, Royal Orchid Hotels
Paul Writer talks to Chender Baljee, Chairman & MD, Royal Orchid Hotels about Importance of Digital Presence and Customer Centricity
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The Rise Of The Modern Marketer – Interview with Vipul Parekh, Co-Founder & CMO,...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
3 Shaving Ads That Discuss Masculinity – Gillette, Old Spice, Harry’s
The brand is leveraging the trending #metoo movement for their own benefit. However, that's what advertising is- talking to your audience about what they're taking about too, finding common ground with them.
Interview with Vivek Sharma, SVP – E-commerce and Subscription, Rediff.com
What makes a good marketer?
Someone who strikes a right balance between consumer needs and evolving technology in high tech sectors. Marketing is the ‘hardest’...
Five Steps to Success in Emerging Markets
As the global market faces a massive geo-economic realignment, multinationals are having to rethink every aspect of the way they do business.
What is the...
The Goth Kids in Startup
Recently, a startup valued at around half a billion dollars laid off 10 of its Product Managers, leaving them with another 30. Just last...
Ad Review: Is Lifestyle’s Ad #ImperfectlyPerfect Girl Perfect?
Women in ads are usually doing either of two things: cleaning something, or looking beautiful. If they're not the protagonists of the ad, they're...
The Future Of Mobile Wallets Lies Beyond Payments
Apple Pay makes up more than $2 out of $3 spent on purchases using contactless payment across the three major US card networks. I...
Interview with Yateesh Srivastava
Interview with Yateesh Srivastava, CMO at AEGON Religare Life Insurance Co Ltd.
PW: As a marketer what would you say are your current priorities?
YS: This...