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Eshna’s Hoop-la Can Teach You CX
My mother-in-law at 84 has finally got a smartphone and is learning how to use it. She has resisted this for years, but now...
Global Tech Market Looking Better For 2015, At Least In The US
We have just published Forrester's semi-annual global tech market outlook report for 2015 and 2016 (see "The Global Tech Market Outlook For 2015 To...
I want to bill like Simon Sinek. Not Infosys.
When I joined Infosys in 1998 my salary more than doubled from my previous job at Ogilvy Advertising. Advertising agencies quite simply didn't make...
Alyssa Chew Nair, Head of Digital Business Group, IBM Security Solutions #APACLeaders
Read our interview with Alyssa Chew Nair, Head of Digital Business Group, IBM Security Solutions, Asia Pacific and Head of IBM Commerce Marketing, Asia Pacific....
Oh to be Ryan Reynolds
You've probably heard about the cool rebuttal ad that Hollywood Star Gwyneth Paltrow did for Astronomer, the company benefiting from unexpected awareness after its...
Interview With Anup Jain, Sr VP- Retail, Bata India
1. In your own words, how do you describe a `hot' brand?
A " hot" brand is one which can fulfill it's customer's rational and...
Desi CMO Sequel: From Maximum City to the Big Apple
Two weeks ago I moved back to New York after spending 4 years in India. I'm not very good at good byes nor getting...
The Various Lifecycle Species: Which One Are You?
Quiz time!—Put on your thinking caps and answer me this:
What one thing can help you achieve these three things?
Generate more leads
Do more upselling and...
K V Sridhar: Know Your Jury- LinkedIn Content 50 2018
Prior to starting his own venture, KV Sridhar aka Pops was the Chief Creative Officer of Sapient Nitro and Leo Burnett India. He has...
I want to be a Bot Boss when I grow up
COVID is driving digital adoption and India is leapfrogging into the digital economy. This is crunching a transition that would have normally taken a...