‘Digital Media should be more About Relevance.’ – Kevin King, Global Practice Chair, Edelman...

We recently met with Kevin King- Global Practice Chair of Edelman Digital on his visit to India. Here is a quick Q&A with him...

Digital Publishing Trends For 2016 As Predicted By Publishers

"Mobile & Videos will be a continued theme in 2016, as top Indian publishers predict digital publishing trends for 2016" 2015 wasn’t a great year...

Delhi Brand Summit: Sandeep Aurora, Director – Marketing and Market Development, Intel South Asia

In your own words, how do you describe a ‘hot’ brand? A ‘hot’ brand is often found in the consumer retail space, and characterized by...

In Conversation with Sanjeev Kapur, Chief Marketing Officer & Head of Customer Franchise Management,...

Paul Writer talks to Sanjeev Kapur, Chief Marketing Officer & Head of Customer Franchise Management, Citi India about the future of marketing.

AdReview: The Power of (Tough) Love in All Out’s New Ad

All Out, a pest control brand of SC Johnson & Son, recently released a new ad that has been the talk of the town....

Interview: IT Marketing Summit- Ashok Lalla, Global Head-Digital Marketing, Infosys

1. From` internet of things' to `internet of me', how is technology helping you in doing your business better today? I am not sure one...

When Objects Talk Back

The Control Dilemma We expect a lot from something that is labeled as smart. But as smart as a product could be, data analysis and...
What Carousel Ads On Instagram Mean To Brands

What Carousel Ads On Instagram Mean To Brands

Following a collaboration with Colette during Paris Fashion Week, CEO Tim Cook and design chief Jony Ive arranged for supermodel Liu Wen to wear...

Brand Summit Buzz- Interview with Bhaskar Bose, Meltwater

Bhaskar Bose is currently the Director for Meltwater for India. He is one of the reputable speakers we have lined up for the Delhi...

5 Ways How Organization Can Achieve Effective Communication

As the age-old adage goes, “It’s not what you say, but how you say it.” Effective communication is the key to an efficient and professional...