Paul Writer

BBS Speaker 2015: Vipul Parekh, Co-Founder, CMO & CFO at BigBasket

What according to you makes a brand `hot'? A hot brand is one that has a strong connect with customers, so much so that customers...

Are You Singing the Age-Old Corporate Mantra?

There has been a mantra that people in positions of power have had their minions sing from the time the Egyptian Pharaohs built their pyramids...

Quick Chat with Gitanjali Budhrani, Co-founder, Sazerac Hospitality

Gitanjali Budhrani Co-founder Sazerac Hospitality Pvt. Ltd. Quick chat with Gitanjali Budhrani, Member of Dwenindia A female entrepreneur you admire and why? I admire all women entrepreneurs, as women have so many roles...

5 Holiday Marketing Strategies for B2B

Holiday marketing strategies need to start in July - whether you’re trying to close Q4 deals or set the stage for the next year....

Ad Review: How Bright is Ikea’s Make Everyday Brighter Campaign?

Who hasn't heard about the multinational furniture-retail company, Ikea, founded in Sweden? Ikea is set to open their first ever store in India on...
7-things-successful-B2B-brands-do

7 successful B2B brands

(9 minute read with examples of successful B2B brands) This blog post will cover 7 things successful B2B brands do in order to create an...

6 Ads Released For Women’s Day That Are Creating Waves

2017 and 2018 have seen great social movements like #MeToo and #TimesUp creating waves all over the world in almost every industry. This Women's...
PR Agency Landscape of India

PR Agency Landscape of India

Survey to understand what makes a PR Agency special? We are collecting information from both the agencies and clients to create a report on the PR Landscape of India. The report will provide a listing of the top agencies across domains based on their self-reporting and what clients say.

Partnering with Asia’s best ! | Game Changer Award

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How To Get Started With Quora Ads

How many times have you had a question but no one to answer it? So you resort to good old Google to help you....