Why And How Are Indian Brands Riding The Selfie Wave

Why And How Are Indian Brands Riding The Selfie Wave

Indians are often quick in adopting global trends. When selfies became the rage last year, people on this side of the continent caught up...
CMO Roundtable: Content Personalization Redefining Marketing in the Digital AgeCMO Roundtable: Content Personalization Redefining Marketing in the Digital Age

CMO Roundtable: Content Personalization Redefining Marketing in the Digital Age

Digital Marketing is a long term relationship. Digital Marketing 2020 was the theme of the CMO Roundtable recently co-hosted by Paul Writer and Pluralsight...

Uncover New Customer Insights Without Depending On Others

This infographic covers six capabilities that help marketers take charge of their own analytics and develop deeper customer insights. As a marketer, you do vital...

62% of Workers Would Now Turn Down a Job Where Flexibility Was Not on...

Latest research by Regus, the global workplace provider, reveals that flexibility is a key value for workers who actually report that they would actually...

Apps In Your Pocket: Siddharth Banerjee, Vodafone India

Siddharth Banerjee Senior Vice President- Marketing Vodafone India Ltd.   What are your 4 most frequently used apps? I would bucket the usage of Apps on my phone into...

The Future Of Mobile Wallets Lies Beyond Payments

Apple Pay makes up more than $2 out of $3 spent on purchases using contactless payment across the three major US card networks. I...

Women’s Day Date with Deepa Misra Harris, Sr.Vice President – Sales & Marketing, Taj...

Essentials for a business meeting. Hard head and a thick skin! Your everyday guide to stay fit & healthy. Yoga and happiness…I don’t seem to get enough....

The Brand Resolution That You Can’t Skip

It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). If you’ve set...

The Rise Of The Modern Marketer – Interview with Vipul Parekh, Co-Founder & CMO,...

Paul Writer launches The Rise Of The Modern Marketer,    Video interview series of CXO’s highlighting best practices and trends in the use of technology for...

Omnicom – Publicis Merger: Why It Doesn’t Matter

Omnicom and Publicis have come together to create the world’s largest advertising conglomerate, overtaking WPP.  They have cited reasons as varied as better access...