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Survey Report: The Agency & Marketing Tech Landscape
This report gives an insight into the popular agencies in India, the tools that are gaining traction with marketers and how marketers go about the selection...
43% Customers Prefer Videos: Digital Marketing Trends for 2018
Digital marketing trends are changing like never before. The modern marketer needs to be agile. In order to survive the marketing jungle, he/she must...
How To Expand Your Audience in 5 Easy Steps!
It's a Great Big World!
And it's easy for content to get lost in the flood of content that is produced each day. Does it...
Discounts – A Quick Guide
Shopping is fast overtaking cricket as India’s favorite pastime. And the high points of the experience seems to be sales and discounts. What are...
Best of 2018 with Paul Writer: 10 Thoughts on CX for India
As the year winds down, my inbox and social media stream have started being flooded by the inevitable”2018 CX forecast”, listings. Undoubtedly most of these...
Churn Prediction: How To Reduce Customer Churn
Churn prediction is possible if we measure churn correctly. Churn is the metric that measures how many customers stop using your product or service...
Personalized Marketing for You
Personalized marketing would be super easy if zodiac signs were infallible. I think it is impossible to characterise the diversity of the human race...
10 Key Marketing Trends for 2017
Every day, we create 2.5 quintillion bytes of data.1 To put that into perspective, 90 percent of the data in the world today has...
Meet Your Brand Summit Jury: Kunal Jeswani, Ogilvy and Mather India
1.What according to you makes a brand `hot’?
I've been through so many different brand strategy discussions, integrated brand campaign cycles, and consumer experience analyses...
Video Highlights: Marketing Mavericks: The Secrets of Unisys’ Success
Watch the video highlights of our interview with Sowmya Moni, Marketing Director at Unisys for our Marketing Mavericks series! Read the full interview here.