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Got MBA. Now what?
Just graduated, and want to get your dream job! What if you don’t land the perfect gig using your brand spanking new MBA? Here...
In Conversation With Chender Baljee, Chairman & MD, Royal Orchid Hotels
Paul Writer talks to Chender Baljee, Chairman & MD, Royal Orchid Hotels about Importance of Digital Presence and Customer Centricity
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9 Advertising Taglines From The 90s You Love
Some of these taglines are relevant to this day and still widely in use, while some others have been replaced with ones more pertinent...
Integrating Digital Intelligence into Brand Strategy
As organisations seek to integrate the massive flow of digital data into their brand strategy, they face a triple challenge to stay ahead.
With Google...
In Conversation with K Ganesh, Founder – Growth Story
Paul Writer talks to K Ganesh , Founder of Growth Story about building a brand and customer centricity
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I do human better than you
When we go to our friend’s house and they offer us a plate of snacks, we know we should take one or two and...
Paul Writer Unveils Adobe Digi100: India’s Top 100 Digital Marketers
Paul Writer is delighted to announce Adobe Digi100 List powered by Paul Writer, the recognition list of top 100 Digital Marketers in India. Guided...
Omnichannel Retail – The New Holy Grail of Marketing
A reputed industry leader hit nail on the head when he said that its time to take “e” out of the e-commerce. We might...
Mumbai Brand Summit: Girish Shah, EVP Marketing & Sales, Godrej Properties Ltd.
In your own words, how do you describe a `hot' brand?
What makes a brand “HOT” is looking at the Bigger Picture. A Hot brand...
How to Evolve Your Prospect Management in a Predictive World
It used to be that prospect management meant dolling out “Glengarry Leads” to add to your Rolodex, keeping a spreadsheet of top prospects, or most...