IT Marketing Leader: Krishnan Chatterjee, Head of Marketing, Indian Subcontinent at SAP

What are today's CEO's expectation from the CMO? It is often said that a CEOs thinking revolves mostly around revenue and profitability and any department...

CMO Interview: Amber Blaha, CMO, Ness Digital Engineering

Many marketers are being asked to do more with less – What are your tips for cost-effective marketing? What has worked for you? Credibility and...

Interview with Ajit Sharma

Interview with Ajit  Sharma – Head of Marketing- South Asia - Elsevier Health Sciences, A Reed Elsevier Group Company PW: As a marketer what would...
Customer Analytics in the Age of Social Media

Customer Analytics in the Age of Social Media

Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...
Good Marketing Makes Presidents

Good Marketing Makes Presidents

Yo! Did you see Donald Trump's press conference yesterday? He has mostly spent his life in construction and considers himself a good salesperson. You may...

Interview with Anisha Motwani

Interview with Anisha Motwani, Director and CMO at Max New York Life   PW: How important is technology for the success of the modern marketer? AM: To...

Ad Review: Kona Kona Kotak, post merger advertising

Kotak Mahindra Bank recently merged with ING Vysya Bank, thereby considerably enlarging its branch footprint. The new ad campaign highlights this enormous reach single-mindedly...
Weekly Newsletter: Opera Houses Are not Just For Singing

04th October 2018 | Issue #384 – Opera Houses Are not Just For Singing

Tuesday being a holiday, I dragged the 9 year-old out for old-fashioned shopping on Brigade Road, Bangalore. The new Miniso outlet made her very...

BBS Speaker: Neelakanta Rao Jagdale, CMD, Amrut Distilleries Ltd

In your own words how do you describe a ‘hot’ brand? A hot brand is an asset developed by the manufacturer keeping the end consumer...

Which Country is your Brand?

No, this isn’t another Facebook quiz. British Airways has been running a social media competition around cheering the Indian cricket team for the ongoing World...