Reigning As The Entrepreneur of Your Destiny

When you grow up no one prepares you for the perpetual question of determining what you will be. As women this becomes a persistent...

Quick Chat with Deepa Dey, Head Communications – GlaxoSmithKline Consumer Heathcare

Deepa Dey Head Communications - Indian Sub Continent GlaxoSmithKline Consumer Heathcare Quick chat with Deepa Dey, Member of Dwenindia A female entrepreneur you admire and why? Priya Paul because...

The Need for Entrepreneurial Leadership

Entrepreneurship is not just for startups. It’s a lens through which all organisations should view strategy and leadership in the 21st century to address...

In Conversation with Vaibhav Tewari, COO, Portea Medical

Home Healthcare is a relatively new concept in India, which addresses a latent need of a reliable and efficient in-home healthcare service provider. Portea...

Interview with Sushma Rajagopalan

Interview with Sushma Rajagopalan, Global Head of Strategy & Corporate Development at L&T Infotech  PW: As a marketer what would you say are your current...

Apps In Your Pocket: Mainak Dhar, MD & CEO, General Mills India

Find out the apps that senior marketers in India are using today and why they like the app! Any 4 apps that you have on...

Do You Know What to Say About Your Brand?

A senior leader in my organization once said to me that in every press interview, the spokesperson wants to give a clear and bold...
The Role of PR and Content Marketing in 2015

The Role of PR and Content Marketing in 2015

We just hired our first full-time PR person at Kapost. His name is Dan. When we were hiring for the position, I remember cautiously warning...

AdReview: Why Ranbir Kapoor for Philips?

A humorous attempt to infuse life into a low-involvement product category. Great music; good drama; good production values; charismatic Ranbir Kapoor! However they don’t...

Advertising Spend By Mobile App Developers Has Quadrupled Year Over Year

Advertising spend by mobile app developers has almost quadrupled year-over-year informed the Kenshoo’s latest quarterly report on mobile app advertising. “App developers spent 293 percent more...