5 B2B Content Marketing Hacks to Make Your Growth Easier
How to make B2B content marketing work for your business
B2B content marketing has proven to be one of the most effective ways for companies...
Content Marketing to Drive Market Leadership and Expand Segments
Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing...
Two New Commandments of Customer Engagement
The digital revolution is transforming the relationship between consumers and companies. Nearly all business functions are feeling the effects, but conventional marketing sits squarely...
Persuade Customers to Buy
Why not invest as much time in determining and then bolstering the core intangible – and what’s more irrational than that – aspects of your brand? The stuff that makes folks pick a red can of soda over a blue one. Both slake your thirst – a rational argument – but only one has made a global mark by standing for universal happiness. Only one is valued at $78billion.
Would Davos without a Bono selfie be the same?
Whether it was shivering on the streets of Davos for the World Economic Forum to catch sight of an elusive celebrity or organizing the...
How Do Consumers Really Feel About 2017’s Digital Trends? [Infographic]
As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital...
CMO Roundtable: Content Personalization Redefining Marketing in the Digital Age
Digital Marketing is a long term relationship. Digital Marketing 2020 was the theme of the CMO Roundtable recently co-hosted by Paul Writer and Pluralsight...
Tata Tea’s Wake-Up Call to Indian Parents
Tea is the nectar of Gods, handed down to humanity to ward off sleep. Most Indians don’t wake up with coffee, but with the...
Red Book of Content Marketing Powered By Yorke Communications – Paul Writer Publication
Content is the lever that drives sales and marketing. Good content pulls in customers. Marketers understand this, with 66.1% of them investing in content...
CX needs tech: Amardeep Bajpai, Jury, Let’s Talk CX Fast 100
Know Your Jury: Amardeep Bajpai- Let's Talk CX Fast 100
Amardeep Bajpai is Global Marketer and digital transformation specialist. He has 10+ years of experience and...