Paul Writer

Aparna Krishnan Director Strategy & Digital, IPG Mediabrands

Marketing Maverick: Aparna Krishnan Director Strategy & Digital, IPG Mediabrands #APACLeaders

According to Aparna Krishnan, Director – Strategy & Digital, Universal Mccann & Ensemble, IPG Mediabrands, Malaysia, "the Modern Marketer of today is a change manager...

Get to Know More About Bata, Nominated for Our ‘Delhi/NCR Hot 50 Brands’

Get to Know More About Bata, Nominated for Our 'Delhi/NCR Hot 50 Brands’ Rajeev Gopalakrishnan Group Managing Director, South Asia Bata India Limited What makes your brand Hot? BATA has...

Quick Chat with Rajshree Pathy, Rajshree Sugars and Chemicals Ltd.

Rajshree Pathy Chairman and Managing Director Rajshree Sugars and Chemicals Ltd. Quick chat with Rajshree Pathy, Member of DWENIndia A female entrepreneur you admire and why? I admire all female entrepreneurs...

Top Technology Trends and Business Priorities – 2016

Digital is core to every enterprise and technology spending towards Digital Transformation is going to increase further in 2016. Many enterprises are embracing the...
5 Ways to Make Your Content Marketing More Memorable

5 Ways to Make Your Content Marketing More Memorable

What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact...

Everyone Loves A Present: Ways to Integrate Gifting into Your Marketing Strategy

What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all...
Why Advertising And Marketing Will Always Be About Great Story Telling

Why Advertising And Marketing Will Always Be About Great Story Telling

They say Mad Men are inspired by Art! They say that Ad guys function solely on sips of coffee, coke, Red Bull or a...
The Connected Customers - Marketing Must Change

The Connected Customer – Marketing Must Change

There are many drivers compelling marketers to change.  Technology has changed the way customers interact with brands and with other customers and marketers must...
L to R: Amit Vaish, Reshmi Nair, Ganesh Kumar, Sowmya Moni, Nitin Gupta, Sameer Murdeshwar, Saaket Chodankar

Marketing Mavericks: The Secrets of Unisys’ Success

For this segment of Marketing Mavericks, a series initiative by Paul Writer that gives an inside look into some of the greatest marketing teams...
How MohanDa changed his career by networking

How Mohan-Da changed his career by networking

Mohan was an institution in IIM Calcutta. He ran the sole tuck shop and saw many desperate students cadging for loans for...