#KFPrankLeague: Kingfisher’s Indian Prank League

We all have our favourite teams when it comes to matches, and we're extremely passionate about it too. The concentration with which we watch...
Train brands like Kim K

Train brands like Kim K

Kim Kardashian tweeted that she had a problem with Jack In the Box. She then clarified that it wasn’t her, personally, but that she...

8 Indian Beverage Brand Stories You Should Know About

Thums Up, our very own thunder drink is now 40 years old. Launched in 1977 by the Parle Brothers, to offset the withdrawal of...

Apps in Your Pocket with Sujan Roy, Tata Motors

Sujan Roy Head Marketing Services (International) Regional Head (South Asia) Tata Motors What are your 4 most frequently used apps? •Whatsapp- Whether it is work or play, nothing is...

Beating the Incumbents with a Fraction of Their Budget

The incredible success of a small anti-graft political party in India is a lesson in organisation design. It is rather fitting that the party symbol...
Preparing average sales report

7 Ways AI can Transform Sales

Space Aliens to Mobile Phones Michael: “Did you explain school to him?” Elliott: How do you explain school to higher intelligence? Michael: Maybe he's not that smart....
9 Ads That Break Gender Stereotypes: 'Why is Laundry Only a Mother's Job?'

2018 Recap with Paul Writer: ‘Why is Laundry Only a Mother’s Job?’

"I am no bird; and no net ensnares me: I am a free human being with an independent will." ― Charlotte Bronte, Jane Eyre.  Switch on...
5 Ways to Make Your Content Marketing More Memorable

5 Ways to Make Your Content Marketing More Memorable

What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact...

3 Million New Entrepreneurs to Accelerate Wealth Creation in India & Africa by 2020

As part of its mandate to increase sustainable global economic growth by creating a more empowering ecosystem for entrepreneurs, Ashish J Thakkar, Chairman, United...
Why Your Brand Should Speak Human

Why Your Brand Should Speak Human

Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers, some light traffic to...