Marketing Maverick: Deborah Kay, Founder, Digital Discovery/Head Digital Transformation – Singapore Sailing Federation #APACLeaders

Paul Writer interviewed Deborah Kay for our Marketing Maverick series on #APACLeaders. Deborah is the founder of Digital Discovery and has been the Head...

Around the World in 3 Ads: Amazon Prime, Surf Excel & Berlitz

For our third episode of 'Around the World in 3 Ads' we'll be looking at ads from Japan, Pakistan and Germany. Amazon Prime This adorable ad...

Apps In Your Pocket: Anshul Chaturvedi, Head-Marketing, Wrangler

Find out the apps that senior marketers in India are using today and why they like the app! Any 4 apps that you have on...

8 Indian Beverage Brand Stories You Should Know About

Indian beverage brands can help you take a walk down memory lane.  Thums Up, our very own thunder drink is now 40 years old....

Children Mimic Parents’ Money Habits, Spending Even More: ING Survey

Mumbai, Maharashtra, India -4067 parents participated in the poll, pan-India -Parents worried about kids shopping online -Majority felt child only above 15 yrs can operate bank account...
Weekly Newsletter: How to rock like Freddie

25th October 2018 | Issue #387 | How to rock like Freddie

“We are the champions” sang Queen all those years ago. Yesterday I hosted two sessions on personal branding for a global IT services organisation. And...
Brand Summit Jury: Kunal Jeswani

Meet Your Brand Summit Jury: Kunal Jeswani, Ogilvy and Mather India

1.What according to you makes a brand `hot’? I've been through so many different brand strategy discussions, integrated brand campaign cycles, and consumer experience analyses...
Meera Harish, Hidesign

In Conversation With: Meera Harish, Hidesign

Meera Harish Hidesign  This interview was done with Meera Harish when she was Vice President-Sales & Marketing at Tata Coffee Ltd. Meera Harish is a senior management...
Of cabbages, kings and Coronavirus

Of cabbages, kings and Coronavirus

Right now most of us find it hard to avoid checking the latest chart on the spread of COVID every few minutes. We check...

AdReview: ‘Zyada Wala More’ only with Tata Docomo

The new TVC by Tata Docomo talks about ‘Zyada Wala More’ under its new proposition - ‘Har Baar More’. The TVC highlights the functional...