The Role of PR and Content Marketing in 2015
We just hired our first full-time PR person at Kapost. His name is Dan.
When we were hiring for the position, I remember cautiously warning...
5 Social Media Stories You Should Know About
Welcome to the nostalgia corner. Of course! Social Media is not a nineties thing but it has already been around 18 years since the...
How to Bring Trust and Credibility to Your Website
What if I told you that the lack of a seemingly insignificant content asset on your B2B vendor website will potentially cause 44% of...
Mapping The Customer Mind: Shikher Chaudhary, Cognitive Neuroscientist Director, Neurons Inc India
Last week we talked to Anand Damani, behavioural scientist and partner at Briefcase about Behavioural Design in Marketing. This week we caught up with Shikher...
Message to Mobile Operators: Monetize Personal Data
As the exchange of personal data becomes a lynchpin of the modern business model, mobile operators are confronted with new challenges and opportunities. At...
E-tailing in India: Opportunities Unlimited for Marketers!
Remember those days, when grocery basket in one hand and your tiny fingers in the other, momma used to walk across to the neighborhood...
Client Retention: The Key To Business Success
In the world of business and commerce, anything that’s new is going to cost you… including gaining new customers.
Reaching out to new customers can...
The Rise Of The Modern Marketer – Interview with Snehal Mantri, Director – Marketing...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
13th December 2018 | Issue #394 | Mukesh owns Antilia, Jio and superlatives
There has been some grumbling about the rather lavish wedding celebrations of Mukesh & Nita Ambani’s offspring Isha with the Piramal scion. I have...
Leveraging Communities to Create Social Media Momentum
As social networks become increasingly ingrained into brands’ communication strategies, organisations need to take a more global and creative approach to understanding the dynamics...