Paul Writer

The Psychology Behind Social Media Lurkers

Recently, I was sitting next to a woman on a plane and noticed that she was scrolling through her Instagram feed for what must...

Is Your App Happening? 5 Hacks To Improve Mobile App Marketing

According to Statista's 2017 report, Google Play Store is the largest app store with 2.8 million apps to choose from. Apple App Store comes...
Brand Summit Jury: Kunal Jeswani

Meet Your Brand Summit Jury: Kunal Jeswani, Ogilvy and Mather India

1.What according to you makes a brand `hot’? I've been through so many different brand strategy discussions, integrated brand campaign cycles, and consumer experience analyses...

Futurist Digital Marketer is a Creative and Analytical Thinker: Roger Graham, Hootsuite

Roger Graham is the Head of Asia for Hootsuite Media Singapore and has over 20 years of senior leadership experience in business development, digital,...
6 Numbers That Can Improve Your Resume

6 Numbers That Can Improve Your Resume

Making sure recruiters shortlist your CV It’s 2021 and time to let go of the one-size-fits-all timeline of career events resume we learned in college. ...
Maximizing the Impact of Video Conferencing

Maximizing the Impact of Videoconferencing

Video conferencing is a rising trend with everyone from the rarified heights of the Fortune 500 companies to small businesses and shiny new startups....

In Conversation with Jayanthi Sethuraman, Global Head Marketing, Tally Solutions

Jayanthi Sethuraman, Global Head Marketing, Tally Solutions on the future of Digital Marketing.

Quick Chat with Sharmila Ganguly, SPENTA Consultants Pvt Ltd

Sharmila Ganguly Director SPENTA Consultants Pvt Ltd Quick chat with Sharmila Ganguly, Member of DWENIndia A female entrepreneur you admire and why? Zhou Qunfei who is the world’s richest self made...
Brain-to-Brain Marketing: Creating Content with Consumer Science in Mind

Brain-to-Brain Marketing: Creating Content with Consumer Science in Mind

As consumers, we exert free will and believe in our ability to make informed decisions. As content marketers, we appreciate how advertising strategies and...
Be like Deepika - put your celeb status to work

Be like Deepika – put your celeb status to work

Deepika’s husband, Ranveer, has a gig promoting JBL, and Deepika posted on his insta feed suggesting he get one for the house and save...