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What Marketers Can Learn from Narendra Modi
Last year, at Paul Writer's Futurist CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a...
Measure the ROI of Digital Advertising Beyond Revenue Impact
Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s...
IT Marketing Leader: Nand Kishore Badami, Chief Marketing Officer, Cisco India and SAARC
What are today's expectations from a modern marketer?
Marketing is witnessing a tectonic shift and has entered the age of the empowered and informed customer...
Market share: A key to profitability
Market share is a key to profitability, but before we can get there let's discuss mind share. The debate over my comment about career...
What Does Your Desk Say About Your Marketing Style?
Did you know that your desk could be saying a lot more than you think? Not to be judgy, but whether or not you...
CX Chat: Interview with Delnaz Balsara, Head Customer Experience, Kotak Mahindra
We caught up with Delnaz Balsara, Head - Customer Experience, Kotak Mahindra Prime Limited at Futurist Business Conclave 2017 for a quick & informative...
Beyond ‘Bhaiyo and Beheno’ – 12 GrowthHacking Lessons From Narendra Modi’s #ModiAtMadison Speech
A wise man once taught me, “If you are speaking to 1, speak from your gut and appeal to the spirit; If you are...
In Conversation With Mahesh Murthy, Founder, Pinstorm
Paul Writer talks to Mahesh Murthy, Founder, Pinstorm about one thing that will shape the Future of Marketing and the things Marketers need to...
Why (and When) Marketing Succeeds….or NOT? – 5 Key Points
So it is the Annual Appraisal time at work – The time to introspect on the good and not-so-good for the year gone by....