Advertising Spend By Mobile App Developers Has Quadrupled Year Over Year

Advertising spend by mobile app developers has almost quadrupled year-over-year informed the Kenshoo’s latest quarterly report on mobile app advertising. “App developers spent 293 percent more...
How You Like That Be like BLACKPINK

How You Like That? Be like BLACKPINK

That’s not a grammar error. BLACKPINK’s music video “How you like that” just hit 600 million views on YouTube, setting some sort of a...
How to do Personal Branding for Growth

Part Two: How to do Personal Branding for Growth

make a list of all the resources at your disposal to build on this topic. These would include organizational content, press clippings, analysts’ reports, books, academic material (whitepapers, research papers, journals), speeches, presentations, websites, blogs, tweets etc. Arrange all the resources systematically so that you can swiftly run through them when you need to. Keep refreshing your resources to stay current.

Evolving Leadership in The Digital Age

To have executives change character will always be an uphill struggle but they can learn to improve their behavioural reactions to difficult situations and...
Have a falooda - Happy Teachers and Learners Day

Have a falooda – Happy Teachers and Learners Day

Today you can teach yourself a bunch of stuff without an actual teacher. All it takes is the desire to learn. By opening this...

In Conversation With Shantanu Bhanja, VP Marketing, Hindustan Times

Paul Writer talks to Shantanu Bhanja, VP Marketing, Hindustan Times about Adapting to the Digital world.
Social Networks

Why Social Networks Are Better Than Emails For Enterprise Collaboration?

This is a guest post by Vipin Thomas, Product Manager at MangoSpring on how enterprise social networks can help simplify work as email’s current form, as a...

Back on the Yellow Brick Road: Getting Customers Who’ve Strayed To Re-engage [Infographic]

The Wizard of Oz is one of the greatest journey movies of all time. In it, a heroine brings together a team of charming characters...
Abdul Rashid, Backrub, and now, Intermiles

Abdul Rashid, Backrub, and now, Intermiles

I remember picking our daughter’s middle name just on deadline. It was an intense research program to find names that were beautiful, meaningful, usable...

Solutions Marketer: An 8-Step Model to Solutions Market Research

“Research is to see what everybody else has seen, and to think what nobody else has thought”. Albert Szent-Gryorgyi, Nobel Peace Prize winner in medicine Every...