Customer Experience

Customer Experience is a differentiator for brands | Paul Writer

Do you ever feel like your marketing strategy is just a bunch of noise and no one can hear you? Ever wonder why the brands...
8 Ways to Drive Growth Without Discounts

8 Ways to Drive Growth Without Discounts

Last week a founder pre-empted my discussion on user rewards and incentives on an ecommerce app by asking “Why do I need to give...

Delhi Walks for Life

CanSupport pioneers in the field of palliative care that today runs the largest home-care program for people with cancer in India. It organized its...

Why Should David Hasselhoff Be A Part Of Your Webinar?

Paul Writer and LogMeIn co-hosted a webinar on how to make the best use of the fastest-growing online events, that are convenient, easily accessible...

You Are Publishing Too Much (and Failing)

“The essence of strategy is choosing what not to do.” – Michael Porter More than anything else, this quote has been in my mind lately....

3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation

Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation...

How to Prevent Sexual Harassment or Why Bad Things Happen in Good Companies

Shreya Ukil’s case against Wipro has again triggered a discussion on why IT firms don’t do more to prevent sexual harassment in the workplace. ...
Can Marketers Use Brand Megaphones Inbox

Can Marketers Use Brand Megaphones Inbox

The Registrar who officiated at our wedding was a man who had clearly watched too many Hugh Grant movies. In addition to the mangalsutra (for...

Evolving Leadership in The Digital Age

To have executives change character will always be an uphill struggle but they can learn to improve their behavioural reactions to difficult situations and...

Video Newsletter: What Can Virat Learn From Prague?

  Take a look at our first ever video newsletter created by the CEO of Paul Writer, Jessie Paul. You can read the newsletter here.