Don’t be mediocre

What does mediocre mean? It actually just means average, good enough.  But in real life we use it to describe people who are a little...

In Conversation with Hari Thalapalli, CMO & Global Head – Business Consulting, Tech Mahindra

Paul Writer talks to Hari Thalapalli, CMO & Global Head - Business Consulting, Tech Mahindra on the future of Digital Marketing.

Ad Review: Most Popular Grandpa for Firstcry

The target group for Firstcry would be parents, grandparents or other adults buying dresses for infants/children. So they have decided to go with the...

AdReview: VIVO, Why the Change of Face?

Brands are known for having celebrities endorse their products. Over the years we've seen many celebrities as brand ambassadors from Katrina Kaif for Xiaomi...

How To Get Started With Quora Ads

How many times have you had a question but no one to answer it? So you resort to good old Google to help you....
Nakul Podcast

Magical user experience design: with Nakul Shenoy | Paul Writer Podcasts

User experience design is the topic for this edition of Business by Design.  This is the podcast about how design can change the way...
Still Delighting Customers? Try Making it Easier Instead

Still Delighting Customers? Try Making it Easier Instead

A rather clever and interesting experiment, led by Michael Treadway at Vanderbilt University, sheds light on what we, perhaps intuitively always knew. Humans hate effort. The...

Leveraging Communities to Create Social Media Momentum

As social networks become increasingly ingrained into brands’ communication strategies, organisations need to take a more global and creative approach to understanding the dynamics...
My Digital Marketing isnt working

My Digital Marketing isn’t working

Is your digital marketing not working? The reason could be weak marketing operations. This article will tell you why your digital marketing is not a success and how you can fix it.
Marketing in the Coronavirus Crisis – Be cautious, but not afraid

Marketing in the Coronavirus Crisis – Be cautious, but not afraid

The biggest marketing challenges being faced by marketers across the globe are: How to best utilise the slashed marketing budget? What to communicate to...