Don’t be mediocre
What does mediocre mean?
It actually just means average, good enough. But in real life...
10 Tips to create an effective video ad for...
Do you know almost 86% of the brands are using video marketing as an...
Why did Jet Airways fail
Jet Airways stood for comfort and reliability for years. Until it didn't. What went wrong? Could marketing have solved the problem?
Customer Experience Automation is a must
Customer experience automation helps the companies that we all know and love...
5 Holiday Marketing Strategies for B2B
Holiday marketing strategies need to start in July - whether you’re trying to close...
Hold that Corner Office
When I quit Infosys to join a start-up, Quintant, as head of marketing, I...
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How can your brand Rock the Recession?
By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option.
During the...
Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric
According to Content Marketing Institute, 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage...
Drop the “Social” Prefix Already…It’s Just “Selling”
“Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this...
Interview with Anisha Motwani
Interview with Anisha Motwani, Director and CMO at Max New York Life
PW: How important is technology for the success of the modern marketer?
AM: To...