LATEST ARTICLES

Bengaluru Brand Summit & Hot Brands 2018

Paul Writer Recognizes the Brands at the Bengaluru Brand Summit & Hot Brands 2018

Paul Writer, India’s first community of marketers, recognized Bengaluru Hot 50 at the Bengaluru Brand Summit & Hot Brands 2018 at the Lalit Ashok,...

Around the World in 3 Ads: Nike, Tide & Dove

Paul Writer is excited to introduce our showcase for international ads. Every fortnight, we'll be looking at three interesting ads from around the world....

Ad Review: Bittersweet or Just Sweet Nostalgia in #YouAreMyParleG Campaign?

You can't have lived in India without having heard of Parle-G biscuits. The little girl who is the face of the brand is adored...

Levi’s #IShapeMyWorld Focuses on Unstoppable Women

Dedicated to all those unstoppable women, who have shaped their world For International Women's Day 2017, Levi's released a campaign titled #IShapeMyWorld. Focusing on influencers...

Beyond Pink: Himani Agrawal, Director, Integrated Marketing at Microsoft India

In this segment of ‘Beyond Pink’, we talk to Himani Agrawal, Director of Integrated Marketing at Microsoft India. Read on to know what Himani has...

InstaWhoppers: Burger King Instagrams Their Way To Consumers

Would you move out for a burger?  Burger King's diverse marketing has been making headlines for its innovation. Their interaction with Wendy's (a competitor) went viral...

Mum’s The Word: 5 Mother’s Day Ads You Must Watch

Ever heard about a job with no pay, where you're on duty 24/7 and will have to undergo severe changes, physically and mentally? Cardstore...

Just Swiggy It: Swiggy’s Digital Campaign Hits A Six This IPL Season

Following their first-ever digital campaign, Swiggy launched six ads for the IPL season. Each ad features an aspect they offer, like 'no minimum order', 'lightning...

Ad Review: Is Lifestyle’s Ad #ImperfectlyPerfect Girl Perfect?

Women in ads are usually doing either of two things: cleaning something, or looking beautiful. If they're not the protagonists of the ad, they're...

Making Your Mark Online

The internet and digital media are evolving at a rapid pace, and already they hold so much sway over our everyday lives. It only...
5, 4, 3, 2, 1 and...skip!

5, 4, 3, 2, 1…To Skip Or Not To Skip? 5 Tips on Creating...

Ever heard of the Five Second Rule? The famous five-second rule states that if you pick up dropped food within the five-second window, then you are...

#KFPrankLeague: Kingfisher’s Indian Prank League

We all have our favourite teams when it comes to matches, and we're extremely passionate about it too. The concentration with which we watch...

Marketing Mavericks: Delving Into the Marketing Minds at Infosys Finacle

For our third episode of Marketing Mavericks, a series initiative by Paul Writer that gives an inside look into some of the greatest marketing teams...
Thums Up and Marvel team up

A World of Infinite (Marketing) Possibilities with Avengers: Infinity War

'Do You Dare Remove Thanos?' Lucky you if you did. The ones who did were the lucky few who were rewarded with a free ticket to...

Ad Review: Is it too Late Now to Say Sorry? Facebook’s Timely Apology

Who hasn't heard about Cambridge Analytica? The scandal that exposed the shockingly low security of data, and how data is used as a tool for...

Three Ways to Make Your Organisation Agile: INSEAD

Your competition is no longer who it used to be. Agile, the flexible way of working, has spread from software development to organisational change –...