Dogs in the White House and frugal product management

Trump was the first US president in a century not to have a pet...

2021 – the Year of the Yoga Budget

Happy Pongal to you! Or sankranti, or lohri or your favourite version. I celebrated with...

Marketing and the Art of the Half Truth

Sourav Ganguly wears many hats, but the one currently relevant to marketers is as...

Loyalty is a Function of Risk and other Christmas...

It is the day before Christmas. And I’m writing my newsletter 🙂 How is your Work...

Removing the P from PPT

Saravana Stores in Chennai is a place where you can buy all sorts of...

Swiggy & Nike – should they just shut up

Some people got angry with Swiggy’s response to a tweet from a parody account...

India’s History in 16 Amul Advertisements

The butter- girl who has a larger fan base than the greatest stars of Indian Cinema, made her debut in 1966. The brainchild of...
How to build a content team that rocks

How to build a content team that rocks

One evening in 2o14, when I was a scribe, banging out stories after stories on crazy deadlines, I remember something a colleague said to...

Solutions Marketer: An 8-Step Model to Solutions Market Research

“Research is to see what everybody else has seen, and to think what nobody else has thought”. Albert Szent-Gryorgyi, Nobel Peace Prize winner in medicine Every...

Quick Chat with Ankita Jain, GoPaisa.com

Quick chat with Ankita Jain, a member of DWENIndia A female entrepreneur you admire and why?  The female entrepreneur i admire is Neelam Dhawan. She is an iconic figure...