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CRMAA Roundtable: How Do You Deal With Rising Customer Expectations?
Customers are the center of every business. By focusing on the customers and creating strategies that are customer-centric, businesses are sure to succeed. However,...
Dark Patterns in Marketing
What are dark patterns?
Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...
Expert Speaks- 10 Thoughts on CX for India- 2018
As the year winds down, my inbox and social media stream have started being flooded by the inevitable”2018 CX forecast”, listings. Undoubtedly most of these...
Customer Journey Mapping for Measurable Employee On-boarding Improvement
The Background
In 2012, a large multi-national bank saw customer traffic through brick and mortar branches drop by 40% in its largest market. On the...