Paul Writer

In my engineering batch there was precisely one female in the Mechanical stream. And...

Indian brands that deserve to be world famous. How well do you know these heritage gems? They have been recognised by a GI tag which makes them brands in their own right. World famous brands owned by their local community.

At the beginning of the pandemic, I was very reluctant to pay for content....

Simi Sabhaney shares 6 ingredients for a hot brand in this interview.

Standardization and festive season marketing can help sustain tradition into the age of mass migrations and nuclear families. Help brands create a common, shared, culture.

“Half the money I spend on advertising is wasted; the trouble is I don’t...