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How Well You Know Your Polymath?

How Well You Know Your Polymath?

The Polymath PeopleHow well do you know these people who were Jack of All Trades and Master of Many? Which of the following did...

Patanjali – A Successful Indian Brand Extension

Patanjali is an Indian brand of Ayurvedic, herbal and wellness products. When we last reviewedPatanjali as a brand, it had been in the news because...

10 Key Marketing Trends for 2017

Every day, we create 2.5 quintillion bytes of data.1 To put that into perspective, 90 percent of the data in the world today has...

Achieve Brand Success Through Personalization and Insights

Marketers today live in an ocean of data and it is very easy for them to get lost in this data. However, using this...
Customer Journey

The What, Why, How and Who of Customer Journey Maps

Research shows that 81% of consumer brands believe that they have a 360 degree view of their clients while only 37% consumers believe that...
Coca Cola Emphasizes Change has a Taste

Coca Cola Emphasizes: Change has a Taste

It is said that media is a powerful tool to drive change, it is also said that brands that influence must have a social...

4 Stellar Strategies you Need to Create Content That is Actually Useful

Content marketing is not new. Perhaps what is rather new is some companies taking to the spirit of the statement-“ if you don't have...

Media and Entertainment has entered the revolutionary Virtual Reality

The entertainment field is one of the most enthusiastic advocates of VR or Virtual reality, most noticeably in virtual worlds and games. Media is...
A different content strategy for a new visitor and returning visitor

Does your Content Management Strategy Differentiate a New Reader from a Returning Visitor?

Experiences should be personal. Anything else is irrelevant declares Adobe's content personalization solution on its website. 94% of senior-level executives believe that personalization is...

Digital Marketing Trends Paving the Path to 2020

First, with the advent of the internet and then the social media, Digital marketing has changed rapidly in the last two decade.  Largely spurred...