Can you market without a big budget?

Ask any marketer and they're sure to say that they need a bigger budget....

It’s a lonely planet. Again.

Lockdowns are causing yet another ripple in our social structures. Many are alone and/or lonely...

I’m the boss of me and other ideas for...

And a Merry Christmas to everyone! As yet another COVID-infested year draws to a...

It’s going to be a Merry Christmas for me!

I’ve had writer’s block for the past few weeks. My book - Marketing Without Money...

Brand Purpose – What’s yours?

I'm questioning my brand purpose now that I've completed the Amsterdam Half Marathon with my...

Don’t be mediocre

What does mediocre mean? It actually just means average, good enough.  But in real life...

“Let Data Guide You”: Andrea Edwards- Jury Digi 100 APAC

Andrea Edwards, The Digital Conversationalist, is a passionate communications evangelist and expert in content marketing, personal branding, social leadership and employee advocacy. These four...

Interview With Deepali Naair, Chief Marketing Officer, Mahindra Holidays & Resort India Limited

In your own words, how do you describe a `hot' brand? In an environment as charged up as today’s, a brand needs to be on...

Beating the Incumbents with a Fraction of Their Budget

The incredible success of a small anti-graft political party in India is a lesson in organisation design. It is rather fitting that the party symbol...

Interview with Sushma Rajagopalan

Interview with Sushma Rajagopalan, Global Head of Strategy & Corporate Development at L&T Infotech  PW: As a marketer what would you say are your current...