The voice in my head wouldn’t let me write

I was writing about diversity from a gender perspective when I had an attack...

Diversity at work is a lady dog

The chairman of a billion dollar tech firm described senior hires like me as...

Women Leader – A Journey From “Job” to “Career”

Women leader is a relatively new concept.  There was a time when women took...

📻Women as leaders are the same as men. Almost.

Women as leaders is a popular topic of discussion these days. And while it...

Marketing Strategy for B2B: 2 Rules | Malcolm Frank...

Far too often, in B2B marketing, the message becomes a diluted soup of industry acronyms and groupthink.  In time, it becomes quite hard to distinguish one company’s message from another’s.  To clients, this simply turns into a wall of white noise.  To break through this, effective B2B marketing must follow 2 rules

Churn Prediction: How To Reduce Customer Churn

Churn prediction is possible if we measure churn correctly. Churn is the metric that...

Amazon, Anchormen and Asymmetrical Marketing

Tip of the hat to Jeff Bezos. A new “behind the scenes” book coming out. Some pretty decent share price figures. And, arguably, the Retail sector...
How to Uncover Your Passions and Find Your Dream Career

How to Uncover Your Passions and Find Your Dream Career

Do you look forward to Monday mornings with dread, and dream of changing jobs? Or are you about to embark on your career and...

Differentiate Your Brand (Two Routes)

There are two routes to making your offering stand out  – core branding and context branding.  In core branding, the marketing and positioning are...
Marketing ideas for 2020

Make It Easy For Me and other 2021 marketing ideas

It’s Thanksgiving in the US, and one of the big days for marketers, Black Friday, is just one day away! It says a lot...