Paul Writer

There’s More to Thought Leadership than Just Leads

Thought leadership isn't directly about lead generation. Dave Munn of ITSMA will tell you how to bridge the gap and better understand why you should invest in thought leadership.

Frugal Product Marketing: Maximizing Impact with Minimal Spend

Frugal marketing can deliver results. In this article Jessie Paul outlines the methods. Better still watch the live discussion!

Would you spend $500 mn on marketing?

$500 million is actually frugal. In a world where startups invest projected revenue for years on marketing, Monopoly Go was actually cautious. They clocked $2 billion in less than a year. They maximized their campaign by going hyperlocal, and targeting distinct personas with a large volume of creatives.

High Impact Marketing for Tech Brands:

How to do frugal tech marketing - 6 tips from an expert with 30 years in marketing with firms like Wipro, Infosys, and Paul Writer.

Event Management for a Human Experience.

Event management is actually experience design that can deliver a unique memory for customers. AI can help craft these experience but retaining the human touch is the art form.

Hold the ❤️, show me the 🤑

Did you know #inspireinclusion is NOT the UN theme for this year's International Women's...
5 Ways to Make Your Content Marketing More Memorable

5 Ways to Make Your Content Marketing More Memorable

What I am about to tell you might, at first, be shocking, but please hear me out. Because once you understand the full impact...

The Future of Commerce

It’s now possible for you to maintain a reasonable diet and lifestyle without stepping outside your home.  You can ship in digital entertainment, and...

Indian Brands Reveal How They Are Using Instagram Ads Effectively

Childhood memories are never complete without a paper boat story. Most of us have grown up sailing a little paper boat across puddles every...

Why Product Design Matters

“ If you think good design is expensive, you should look at the cost of bad design.” - Dr. Ralf Speth, CEO of Jaguar Land Rover. I...