I want to be a Bot Boss when I...

COVID is driving digital adoption and India is leapfrogging into the digital economy. This...

Why Your CV Needs Numbers

The rollback - as an oversight - of interest rates on small savings schemes...

6 Numbers That Can Improve Your Resume

Making sure recruiters shortlist your CV It’s 2021 and time to let go of the...

5 Ways AI Can Improve Email Marketing ROI

Artificial intelligence has greatly expanded what we can achieve through e-mail marketing, driving conversions...

Three Things TO DO Before You Begin Your Personal...

Building a compelling personal brand is not just good for you but it’s great...

Five reasons to create a compelling Personal Brand

We are all well aware of the appraisal calibrations where a decision to promote...
Thums Up and Marvel team up

A World of Infinite (Marketing) Possibilities with Avengers: Infinity War

'Do You Dare Remove Thanos?' Lucky you if you did. The ones who did were the lucky few who were rewarded with a free ticket to...
quatercentenary. It’s this newsletter’s 400th issue. I understand that this may not be as important to you as,

24th January 2019 | Issue #400 | It’s my quadricentennial, so ignore Priyanka for...

Or quatercentenary. It’s this newsletter’s 400th issue. I understand that this may not be as important to you as, say, Priyanka Gandhi Vadera joining...

2nd November, 2017 | Issue #337 | Is your career more like Shahrukh or...

Yo! Shahrukh Khan has said he has no plans to retire. Because he never gets bored of acting. He is someone who found his genre...

Want to Create a Blue Ocean? Avoid These Six Red Ocean Traps: INSEAD

Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers and investing heavily...