LATEST ARTICLES

Bengaluru Brand Summit & Hot Brands 2018

Paul Writer Recognizes the Brands at the Bengaluru Brand Summit & Hot Brands 2018

Paul Writer, India’s first community of marketers, recognized Bengaluru Hot 50 at the Bengaluru Brand Summit & Hot Brands 2018 at the Lalit Ashok,...

Paul Writer Recognizes the Brands at the Mumbai Brand Summit & Hot Brands 2018

Mumbai is not just the financial capital of India but is home to century-old brands as well as digital-age fast-growth startups. Some are homegrown...
Chander Baljee

Interview: Chander Baljee, Chairman & Managing Director, Royal Orchid Hotels Limited

What according to you makes a brand `hot’? Consistency, quality, unique offerings and the ability to continuously connect with the customers at all stages...
Meet Your Hot Brand Speaker: Sumant Sood, Titan Company Limited.

Meet Your Brand Summit Speaker: Sumant Sood, Titan Company Limited

What according to you makes a brand hot? Ability to gain customer empathy and use that to design products or services that are either...
Meet Your Brand Summit Jury: Simi Sabhaney, Dentsu India

Meet Your Brand Summit Jury: Simi Sabhaney, Dentsu India

1. What makes a brand hot? Brands which converse, engage, stand for a sense of purpose, care for issues that I care for, tell...

6 Controversial Movies You Should Know About

Hello & Welcome Back to the nostalgia corner! A couple of weeks ago we delved into the controversial side of the 90s by looking...
5 Books that were eerily correct about the future

5 Books That Were Eerily Correct About the Future

It turns out that Nostradamus wasn't the only one with a vision of the future. Science fiction writers have been imagining and predicting the...
Brand Summit Jury: Amit Somani

Meet Your Brand Summit Jury: Amit Somani, Prime Venture Partners

What according to you makes a brand `hot’? A brand is 'hot' when a customer makes an unsolicited recommendation of the product, service...
Brand Summit Jury: Venugopal Ganganna, Langoor

Meet Your Brand Summit Jury: Venugopal Ganganna, Langoor

What makes a brand ‘hot’? Boldness, simplicity and relevance are the primary checkpoints for what makes a brand hot. While boldness helps brands stand...
Data privacy hacked theme

4 Controversies Busting The Myth of Data Privacy

"If technology is a drug – and it does feel like a drug – then what, precisely, are the side effects?"- Charlie Brooker, Creator...
Brand Summit Jury: Anuradha Kedia, The Better India

Meet Your Brand Summit Jury: Anuradha Kedia, The Better India

1.What according to you makes a brand 'hot’? Every brand has to have a unique personality that communicates with the audience. More authentic the brand,...
Brand Summit Jury: Naveen Kukreja

Meet Your Brand Summit Jury: Naveen Kukreja, Paisabazaar.com

What according to you makes a brand `hot’? A brand is ‘hot’ when it delivers a game-changing product that disrupts the market. It not...
Brand Summit: Kris Lakshmikanth, The Head Hunters India Pvt. Ltd.

Meet Your Brand Summit Jury: Kris Lakshmikanth, The Head Hunters India

What according to you makes a brand `hot’? Disruptive innovation is extremely important -  Reliance Jio, Ola, Uber, Airbnb. All these brands altered their industry...
Cartoon Network Shows

9 Cartoon Network Shows You Should Know About

Hello and Welcome Back to our Nineties Nostalgia! This week we look back at cartoon series that Cartoon Network once hosted. Today, the channel...
Internet of Things Concept

The What, Why and How of Internet of Things

Internet of things in the simplest sense is the condition where several different devices are connected to and communicating with each other through the...