We are in the business of creating Profitable Conversations

Paul Writer is a B2B marketing agency that helps firms connect with current and future customers. We can assess your customer acquisition and retention strategy, help design a marketing plan, and drive the content, online and offline activities required for your success.

The next big thing...

I was just talking...

“Customer Experience (CX) Rocks...

Responses by Mr. Belson...

What me worry?

Monopoly was an intense...

Is Rahul Bose Bananas?

My daughter loves the green apples offered – for free – in the fancier hotel gyms. She makes it a point to eat one or two every day from that bowl and often, after a 3 day stay, their bowl is empty. Maybe this is the situation faced by actor Rahul Bose after a work-out at JW Marriott Chandigarh.

Charulata shows it’s never...

Charulata Patel is the 87 year old who shot to fame after pictures of Virat Kohli visiting her in the stands went viral. Pepsi immediately capitalised on her personal brand in a new ad. Pepsi and Charulata are benefiting from the rub-off of the huge star value of Virat Kohli. According to Duff & Phelps, his brand is valued at $170 million. How can you build your brand value to at least a fraction of that?

How to Communicate Your...

Whether it is your personal or company brand, you must be able to showcase your mastery in order to ensure Effective Communication of your Personal Brand Value and attract business. What people see when they visit your online presence is not a matter of vanity, but of mastery.
Getting Influencer Marketing Rightvideo

Video Tutorial – Getting Influencer Outreach Right

This video tutorial gives you a framework for building a good influencer outreach strategy, and understanding the value of working with the blogger community.
Marketing

Why Jet Airways Failed – a 4Ps view

Why companies with great customer experience like Jet Airways can also fail. Which P in the 4Ps did they forget? 1 minute watch.

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