Marketing Maverick: Manisha Seewal, Group...

Read our interview with Manisha Seewal, Group Chief Marketing Officer,...

Thinking of Empowering Your Sales...

'Learning does not exhaust the mind', says Leonardo Da Vinci....

29th November 2018 | Issue...

I attended the Fortune Most Powerful Women in Business...

Marketing Maverick: Priya Darshani, Head...

We interviewed Priya Darshani, Head of Marketing, JAPAC MediaMath...

Death of Loyalty Marketing

I feel tempted to write this blog after meeting...

4 Big Brand Marketing Strategies...

Follow these strategies and create a successful online business - Demand Planning, Business Alliances, Loyalty solutions, The Risk Free Marketing Strategy, says Advit Sahdev.

Matrimony.Com’s Technology Delivers Superior Matches and Exceptional Customer Experience

"In today’s world where customer experience drives success or failure, our strategy is to drive profile registrations and expand our user base by enhancing...

CRMAA Roundtable: How Do You Deal With Rising Customer Expectations?

Customers are the center of every business. By focusing on the customers and creating strategies that are customer-centric, businesses are sure to succeed. However,...

Dark Patterns in Marketing

What are dark patterns? Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...
CX: Customer Experience Concept

Expert Speaks- 10 Thoughts on CX for India- 2018

As the year winds down, my inbox and social media stream have started being flooded by the inevitable”2018 CX forecast”, listings. Undoubtedly most of these...

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