LATEST ARTICLES

Internet of Things Concept

The What, Why and How of Internet of Things

Internet of things in the simplest sense is the condition where several different devices are connected to and communicating with each other through the...
Brand Summit Jury: Abhijit Bhaduri

Meet Your Brand Summit Jury: Abhijit Bhaduri, Abhijit Bhaduri & Associates

1.What according to you makes a brand `hot’? The step by step approach to becoming a 'hot' brand: Hot brands understand their customers better by knowing...
Brand Summit Jury: Kunal Jeswani

Meet Your Brand Summit Jury: Kunal Jeswani, Ogilvy and Mather India

1.What according to you makes a brand `hot’? I've been through so many different brand strategy discussions, integrated brand campaign cycles, and consumer experience analyses...
Featured Article: The Ultimate Branding Checklist for Small Businesses

The Ultimate Branding Checklist for Small Businesses

Branding is an important part of every business’ core marketing activity, be it a big enterprise or small c-store around the corner of the...
7 evergreen advertisement stories from the nineties

7 Evergreen Advertisement Stories You Should Know About

Welcome back to the nineties nostalgia! Our weekly corner of remembering our childhoods and getting one step closer to understanding Einstein's theory of relativity....

4 Content Re-marketing Trends for 2018

Once upon a time, content was just a king, today it is the unquestioned deity of successful customer conversions. A quick look at data...
Content Marketing:Two Colleagues Discussing a Content Strategy Concept

Content Marketing 101: 5 Times Storytelling Created Immortal Brands

The Content Marketing Institute states that the roots of content marketing trace back to John Deere who started the first customer magazine. The institute...
Controversial Advertisement Collage

6 Controversial Advertisement Stories You Should Know About

Welcome back to the nostalgia corner and a very happy new year. For the past weeks, we have focused on well-loved success stories. This...
CX: Customer Experience Concept

Expert Speaks- 10 Thoughts on CX for India- 2018

As the year winds down, my inbox and social media stream have started being flooded by the inevitable”2018 CX forecast”, listings. Undoubtedly most of these...
Social Media for Business: Collage of Campaigns

5 Social Media Channels for Your Business

Once upon a time, social media was seen as a passing phase, a fad that the children of the generation indulged in. Marketers could...
Digital Marketing Trends 2018

43% Customers Prefer Videos: Digital Marketing Trends for 2018

Digital marketing trends are changing like never before. The modern marketer needs to be agile. In order to survive the marketing jungle, he/she must...
Social Media-Girls standing over hashtag concept

5 Social Media Stories You Should Know About

Welcome to the nostalgia corner. Of course! Social Media is not a nineties thing but it has already been around 18 years since the...
startups: Child playing with jetpack. Kid with jet pack at home. Success, creative and startup concept

5 Years, 5 Startups- Where Are They Now?

In the blink of an eye 2017 has reached its end. Technological development is at its peak. With AI speaking in their own secret...
SEO Strategies: SEMRush Webinar

SEO Strategies to Win in 2018

In this age of digital competitiveness, your website is the key to boosting your business. A good SEO plan encourages customer trust as well...
Festive Season Marketing: Best Price Offer Promotion Commerce Marketing Concept

‘Tis the Season: 5 Festive Season Marketing Strategies

Last Year we did a highly popular piece on 7 Ways Marketing Can Make Diwali Bigger. Of course, with an 80% Hindu Population, the...