Ahmad Mutammim, Head of Marketing, Fullerton Markets International talks...

Roger Graham is the Head of Asia for Hootsuite...

Paul Writer recently co-hosted ‘For the Win’ with Manipal...

Jessie Chong, Trend Micro, says the modern marketer of...

"Attendant: Hello Ma'am, good evening! What would you like...

In 1974, world renowned psychologist Paul Slovic ran an...

CRMAA Roundtable: How Do You Deal With Rising Customer Expectations?

Customers are the center of every business. By focusing on the customers and creating strategies that are customer-centric, businesses are sure to succeed. However,...

Dark Patterns in Marketing

What are dark patterns? Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...
CX: Customer Experience Concept

Expert Speaks- 10 Thoughts on CX for India- 2018

As the year winds down, my inbox and social media stream have started being flooded by the inevitable”2018 CX forecast”, listings. Undoubtedly most of these...
Concept: Happy Customer/Envato Elements

Customer Journey Mapping for Measurable Employee On-boarding Improvement

The Background In 2012, a large multi-national bank saw customer traffic through brick and mortar branches drop by 40% in its largest market. On the...

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