Sima Aunty and the evolution of PR

I’ve been on a two week break that included, amongst other things, watching Indian...

Are people always the biggest asset?

I was listening to Tom Peters on the Future Generali India Life hosted webinar last week...

Self Reliance & The Aatmnirbhar Brand You

The Indian parent response to a child scoring 99% is “What happened to the...

Personality Test – What’s your management style?

What's your management style? Are you more collaborative or a mentor? Is an authoritative style useful? Learn this and more in just 5 minutes.

Brand You: A marketing approach to building your personal...

In this session, I will share tools to better understand yourself and a framework to help you determine your priorities. The talk is grounded in brand theory because it is all about Brand You.

Amul Panchamrit Ad Review

I fail to understand the touchiness, if any, associated with this move. There's a...

Interview with Chirag Talwar, National Head Marketing, UNIGLOBE ATB

What makes a good marketer?Taking a cue from what Rudyard Kipling wrote way back in 1895, in his poem ‘If’ - "If you can...
Unlocking the Indian Economy post-COVID The Road Ahead-min

Unlocking the Indian Economy post-COVID: The Road Ahead…

Delicate Balance, Considerations, and Decisions...India has outlined a 2-pronged strategy for phased restarting of economic activities from this week while maintaining its focus on flattening the curve. The...

3 Steps to Bridge the Gap Between Online and Offline Channels

Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a...
Choosing the Right Marketing Technology: The Yelp of Software Reviews

Choosing the Right Marketing Technology: The Yelp of Software Reviews

How do you make the right choice when buying content marketing technology? You can start the review process with G2 Crowd, which offers crowd-sourced enterprise software...