Paul Writer

Paul Writer, India’s first community of marketers, recognized Bengaluru Hot 50 at the Bengaluru Brand Summit & Hot Brands 2018 at the Lalit Ashok,...

Titled Nostradamus and India, Francois Gautier translated the Latin and French prediction of Nostradamus into English and published it on his site. It was revealed...

From discussing his upcoming book to his time in Microsoft, we caught up with Sandeep Nagpal, VP, Marketing, Cvent to see what 2018 looks...

Two weeks ago, when IPL 2018 was just kicking off I had written this piece around Hotstar’s business model in general and what IPL could...

Hey there, and welcome back to Nostalgia 90s corner! This week we’re walking down nostalgia lane by looking at nine popular taglines from the...

  There's a famous song from the teen movie series 'High School Musical' titled 'We're all in this together.' LinkedIn's new campaign #InItTogether, it would...

Behind every successful company are their loyal customers. The better the customer experience, the bigger the achievement. What though is the secret to effective...

With the help of data analysis, one-to-one marketing is now more personalized than ever. Personalized marketing doesn't just help in creating customer loyalty but...

What are dark patterns? Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...

For our second episode of Marketing Mavericks, a series initiative by Paul Writer that gives an inside look into some of the greatest marketing teams...

Pregakem known for their ad featuring celeb duo Riteish Deshmukh and Genelia D'souza, recently released an interesting ad featuring a deaf and mute couple. The older ad...

According to Statista's 2017 report, Google Play Store is the largest app store with 2.8 million apps to choose from. Apple App Store comes...

When YouTube first emerged as a platform for video sharing, it was an unassuming website with a handful of people posting home-made videos. Thirteen...

It's Not Just Cyberstalkers Who Are Stalking You They know where you’ve been, with whom, what you did. They know everything. Who are they? From...

Ever the talk of the town, Salman Khan has recently been all over the news regarding the Blackbuck poaching case. Did he kill the...

With the release of the Nintendo Switch and rapid developments in VR, gaming is seeing a boom like never before. India in itself is...