Pick that fight! Comparative advertising works.

Most of us were brought up the old school way - don’t point fingers...

Positioning strategy of AirAsia’s superapp

Positioning strategy determines what a brand identifies with.  If you thought that AirAsia was...

What is positioning strategy: how does it work

A positioning strategy is a strategic marketing plan that helps you determine where your...

How to build a Personal Brand: Advanced Methods

A strong suggestion – do not enter into these advanced methods if you have started and moved a fair bit on the basic steps. If you do so, you will be risking not having impactful and deep content on your chosen topic.

8 Indian Beverage Brand Stories You Should Know About

Indian beverage brands can help you take a walk down memory lane.  Thums Up,...

Top Alcohol Brands In India: 5 Brand and marketing...

India is home to a variety of different cultures and traditions. This diversity has led to the development of interesting alcoholic drinks that have taken the world by storm. Here are 5 that we think are among the top brands in India.

BBS Speaker 2015: Samar Singh Sheikhawat, Senior Vice President – Marketing, United Breweries Limited

What according to you makes a brand `hot'? The ability to engage with consumers and become a part of their life narrative. A `hot' brand within...

What Does GDPR Mean? And 3 Tips to be GDPR Compliant

The EU GDPR law protects the data privacy of citizens across Europe. Any violation of GDPR affecting the data subject can lead to the...

What Have You Done Dear Idea Cellular and Amul?

So Idea Cellular came up with a brilliant idea Sirjee which will not cost them a bomb like their ads featuring AB Junior and...

Apps in Your Pocket with Sujan Roy, Tata Motors

Sujan Roy Head Marketing Services (International) Regional Head (South Asia) Tata Motors What are your 4 most frequently used apps? •Whatsapp- Whether it is work or play, nothing is...