Paul Writer

Deepika’s husband, Ranveer, has...

Build a great brand for yourself and your organization. As the journey progresses, you will begin to enjoy it and will be able to reap the fruits of your efforts over the years.

A strong suggestion – do not enter into these advanced methods if you have started and moved a fair bit on the basic steps. If you do so, you will be risking not having impactful and deep content on your chosen topic.

make a list of all the resources at your disposal to build on this topic. These would include organizational content, press clippings, analysts’ reports, books, academic material (whitepapers, research papers, journals), speeches, presentations, websites, blogs, tweets etc. Arrange all the resources systematically so that you can swiftly run through them when you need to. Keep refreshing your resources to stay current.

GQ is your Google Quotient If I search for your name or the topic on which you are supposed to be an expert on and no externally referenced content appears, then you do not exist as a professionally. If Google can’t find you, you do not exist.

To offset a loss in churn, business can do two things: acquire new customers, or employee strategies to win back old ones. While both are an essential part of a healthy business, the fact remains that getting new customers can cost 5x more than recruiting old ones.