LATEST ARTICLES

Bengaluru Brand Summit & Hot Brands 2018

Paul Writer Recognizes the Brands at the Bengaluru Brand Summit & Hot Brands 2018

Paul Writer, India’s first community of marketers, recognized Bengaluru Hot 50 at the Bengaluru Brand Summit & Hot Brands 2018 at the Lalit Ashok,...
L to R: Amit Vaish, Reshmi Nair, Ganesh Kumar, Sowmya Moni, Nitin Gupta, Sameer Murdeshwar, Saaket Chodankar

Marketing Mavericks: The Secrets of Unisys’ Success

For this segment of Marketing Mavericks, a series initiative by Paul Writer that gives an inside look into some of the greatest marketing teams...

Amazon Prime Day India – Anatomy of A Mega Omnichannel Campaign

Most brands today talk omni-channel, multi-lingual campaigns, but very few have been able to make them come alive in this cohesive manner.  Amazon’s marketing team has put in a lot of effort to differentiate Prime Day from yet-another-sale that screams discounts from the front page of the newspaper.  AR, VR, interactive videos - the future is here now.  Ravi Desai, Director Mass and Brand Marketing says that all their marketing is “customer backwards”.  This is what shoppers want.  Right now. Right here in India.  Is everyone else ready?

Are you Prepping for Amazon Prime Day?

Shoppers love the ‘buy one, get one free’ offers, but there’s nothing shoppers love more than a good sale! A sale where you can...

Cvent Webinar: In-Person Events are the Second Most Influential Marketing Channels

According to a Forrester research report, websites drive engagements the most, with events and tradeshows taking second place. With the advent of technology, the...

Video Highlights: Simplifying a Realtime, Multilingual, Omnichannel Content Strategy

Watch the video highlights of our censhare CMO Roundtable held in Bangalore here. This program brought together Dipti Nair, Editor at Large at YourStory.com, and...

Ad Review: How Bright is Ikea’s Make Everyday Brighter Campaign?

Who hasn't heard about the multinational furniture-retail company, Ikea, founded in Sweden? Ikea is set to open their first ever store in India on...

CRMAA Roundtable: How Do You Deal With Rising Customer Expectations?

Customers are the center of every business. By focusing on the customers and creating strategies that are customer-centric, businesses are sure to succeed. However,...

Why Meeting Customers’ Expectations Isn’t Enough: INSEAD

Whether you work for a start-up or a large company, there have never been so many metrics to help you understand how your business...

Video Report: TorcAI Webinar: Is GDPR the end of ‘data-driven marketing’?

Read the full report here, and our interview with Raghavendra Agarwala, CTO of TorcAI here.

Chai Break with Raghavendra Agarwala, CTO & Co-Founder, TorcAI

For this segment of Chai Break, we had an interesting chat with Raghavendra Agarwala of TorcAI. Last week we had a webinar hosted in partnership...

Video Newsletter: Deepi- Why Bring Back Tipping?

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TorcAI Webinar: Has ‘data-driven marketing’ hit a snag with the entry of GDPR?

The Digital Marketing playing field has been leveled by the entry of GDPR. For those who are still familiarizing themselves with GDPR, you can...

Video Highlights: Chai Break with Praveen Rao, GM & SVP censhare India

  We had an interesting chat with Praveen Rao of censhare, who will be a speaker at our event hosted in association with censhare today! Read the interview...

IGTV and the Content Conundrum

A new product launch is the most nerve-wracking event in the life of a working professional. Whether you belong to production, marketing or sales,...

Video Newsletter: What Can Virat Learn From Prague?

  Take a look at our first ever video newsletter created by the CEO of Paul Writer, Jessie Paul. You can read the newsletter here.