Brand Purpose – What’s yours?

I'm questioning my brand purpose now that I've completed the Amsterdam Half Marathon with my...

Don’t be mediocre

What does mediocre mean? It actually just means average, good enough.  But in real life...

10 Tips to create an effective video ad for...

Do you know almost 86% of the brands are using video marketing as an...

Why did Jet Airways fail

Jet Airways stood for comfort and reliability for years. Until it didn't. What went wrong? Could marketing have solved the problem?

Customer Experience Automation is a must

Customer experience automation helps the companies that we all know and love...

5 Holiday Marketing Strategies for B2B

Holiday marketing strategies need to start in July - whether you’re trying to close...
How to Market a Revolution

How to Market a Revolution

Every so often, an innovative product fails to achieve widespread adoption because companies don’t connect the dots for consumers. It has been 15 years since...
Is Facebook’s Internet.org For India In Line With The Principles Of Net Neutrality

Is Facebook’s Internet.org For India In Line With The Principles Of Net Neutrality

Facebook’s ambitious project to grab its next billion users from emerging markets – Internet.org was launched yesterday in India. Reliance Communications (RCom), India’s second...

CIOs Can Become Great Brand Ambassadors: Jessie Paul

Digitization of data, assisted e-commerce and mobile-first strategy will rule a CIO’s agenda in 2016, says Jessie Paul, CEO, Paul Writer.                 Other Direct Links CIO India CIOs...

5 Things a Brand Can Do To Stay Relevant During Fast Paced Technological Changes

With the advent of globalization, markets moved to the digital space. Such a shift is a revolution in itself, but with every passing day,...