LATEST ARTICLES

Festive Season Marketing: Best Price Offer Promotion Commerce Marketing Concept

‘Tis the Season: 5 Festive Season Marketing Strategies

Last Year we did a highly popular piece on 7 Ways Marketing Can Make Diwali Bigger. Of course, with an 80% Hindu Population, the...

5 Steps to Creating an Omnichannel Marketing Strategy

The buzz word in the global marketing circle is Omnichannel marketing which in some ways is seen as the epitome of the personalization experience...
TV Shows: Collage

10 Indian TV Shows You Should Know About

This week on the nostalgic 90s corner, we look at TV shows, the likes of which they don't make anymore. What makes these 90s...
Preparing average sales report

7 Ways AI can Transform Sales

Space Aliens to Mobile Phones Michael: “Did you explain school to him?” Elliott: How do you explain school to higher intelligence? Michael: Maybe he's not that smart....
Concept: Happy Customer/Envato Elements

Customer Journey Mapping for Measurable Employee On-boarding Improvement

The Background In 2012, a large multi-national bank saw customer traffic through brick and mortar branches drop by 40% in its largest market. On the...
Funny toy robot. Innovation technology and creative concept

Seven of the Worst Tech Bloopers of All Time

There is a lot of profit-spinning in the realm of e-commerce business. However, surviving the tech game is not an easy task. With a...
Candy Brand- Bowl of 90s Candies/ Imgrum

9 Candy Brand Stories You Should Know About

Welcome to the Nostalgic Nineties corner! Young Indian Adults are a curious bunch. They grew up during rapid changes, living in an India which...
View Of Staff In Busy Customer Service Department

7 Steps to Service Strategy that Wins

The market is being ruled by ideas to improve customer experience; one must remember that Customer Service is the way through which customer experience...
5 Sales Technology Trends for 2018

5 Sales Technology Trends for 2018

Technology has transformed business in an unprecedented way. Things imagined as futuristic are already a reality. Chatbots are selling your products and cementing your...

India’s History in 16 Amul Advertisements

The butter- girl who has a larger fan base than the greatest stars of Indian Cinema, made her debut in 1966. The brainchild of...
Workshop: Will AI Fuel Marketing Strategies for CMOs?

Workshop: Will AI Fuel Market Strategies In India?

AI has now become a reality with more and more brands employing various AI tools to reach out to their customers. It is to...
Webinar Report: How to Delight Your Customer With a Multi-Channel Engagement Strategy

Webinar Report: How to Delight Your Customer With a Multi-Channel Engagement Strategy

All of us feel strongly about a brand that makes us feel unique and cared for. For example, you approach an online gift site...
Vidyashilp Academy

Beyond Pink: Kiran Pai, Director- Vidyashilp Academy and Vidyasagar Pre-Schools

In this segment of 'Beyond Pink', we talk to Kiran Pai, Director- Vidyashilp Academy and Vidyasagar Pre-Schools & Founder and Chairperson of Connectivate. Kiran...

8 Indian Beverage Brand Stories You Should Know About

Thums Up, our very own thunder drink is now 40 years old. Launched in 1977 by the Parle Brothers, to offset the withdrawal of...

Leaders Recommend: 10 Books For Your 2018 Reading List

Charles William Eliot once said, “Books are our quietest and most constant friends; they are the most accessible and wisest of counselors, and the...