LATEST ARTICLES

Bengaluru Brand Summit & Hot Brands 2018

Paul Writer Recognizes the Brands at the Bengaluru Brand Summit & Hot Brands 2018

Paul Writer, India’s first community of marketers, recognized Bengaluru Hot 50 at the Bengaluru Brand Summit & Hot Brands 2018 at the Lalit Ashok,...

The Hotstar-IPL Follow-Up Piece

Two weeks ago, when IPL 2018 was just kicking off I had written this piece around Hotstar’s business model in general and what IPL could...

9 Taglines From The 90s You Must Have Heard

Hey there, and welcome back to Nostalgia 90s corner! This week we’re walking down nostalgia lane by looking at nine popular taglines from the...

Ad Review: Is LinkedIn’s Recent Campaign Inspired by High School Musical?

  There's a famous song from the teen movie series 'High School Musical' titled 'We're all in this together.' LinkedIn's new campaign #InItTogether, it would...

Webinar Report: Marketing Automation Simplified: The Key to Effective CX

Behind every successful company are their loyal customers. The better the customer experience, the bigger the achievement. What though is the secret to effective...

Let’s Get Up Close and Personal! 5 Personalized Marketing Ad Campaigns

With the help of data analysis, one-to-one marketing is now more personalized than ever. Personalized marketing doesn't just help in creating customer loyalty but...

Dark Patterns in Marketing

What are dark patterns? Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...

Marketing Mavericks: Mobigraph’s Journey through the Digital Realm

For our second episode of Marketing Mavericks, a series initiative by Paul Writer that gives an inside look into some of the greatest marketing teams...

Ad Review: Pregakem’s Parenthood is for All

Pregakem known for their ad featuring celeb duo Riteish Deshmukh and Genelia D'souza, recently released an interesting ad featuring a deaf and mute couple. The older ad...

Is Your App Happening? 5 Hacks To Improve Mobile App Marketing

According to Statista's 2017 report, Google Play Store is the largest app store with 2.8 million apps to choose from. Apple App Store comes...

Is YouTube Censoring Free Media?

When YouTube first emerged as a platform for video sharing, it was an unassuming website with a handful of people posting home-made videos. Thirteen...

R.I.P Data Privacy: Cambridge Analytica, Equifax, What Next?

It's Not Just Cyberstalkers Who Are Stalking You They know where you’ve been, with whom, what you did. They know everything. Who are they? From...
Salman Khan's charity, Being Human, provides education and healthcare to the underprivileged

Fame or Infamy: Salman Khan as Brand Ambassador

Ever the talk of the town, Salman Khan has recently been all over the news regarding the Blackbuck poaching case. Did he kill the...

9 Games from a 90’s Childhood

With the release of the Nintendo Switch and rapid developments in VR, gaming is seeing a boom like never before. India in itself is...
Saloni Arora, Marketing Head at Forever 21

Beyond Pink: Saloni Arora, Marketing Head at Forever 21

In this segment of ‘Beyond Pink’, we talk to Saloni Arora, Head of Marketing at Forever 21. What does the Marketing Head of Forever 21...
Ad Review: Nivea Turns The Tables On Viewers

Ad Review: Nivea Turns The Tables On Viewers

We’re all guilty of skipping ads thanks to YouTube's blessed 'skip ad' feature that allows you to skip the ad once five seconds are...