PredictiVu launches its business analytics tool and announces its...

PredictiVu Announces Strategic Advisory Board; Distinguished leaders from Telecom, E-Com, Consumer Goods, IT &...

Why Direct-To-Consumer GTM is critical for brands channel success?

Why Direct-To-Consumer GTM is critical for brands channel success? DTC GTM = Direct to Consumer...

Do a Disha – Dash to Maldives. Sort of.

Disha Patani, Tiger Shroff and other celebrities have been tut-tutted by Shobhaa De for...

China Growth Marketing 101- Part 2

In continuation to part 1, where I spoke about few large Apps, their userbase...

Marketers are Merchants of Hope

This is the 489th edition of Marketing Booster Shot, my newsletter for anyone interested...

Sales OR Marketing? Both, actually

Most MBA students dream of exciting jobs formulating strategy for some of the world’s...
The Role of PR and Content Marketing in 2015

The Role of PR and Content Marketing in 2015

We just hired our first full-time PR person at Kapost. His name is Dan. When we were hiring for the position, I remember cautiously warning...
Internet of Things Concept

The What, Why and How of Internet of Things

Internet of things in the simplest sense is the condition where several different devices are connected to and communicating with each other through the...
Start Small To Show Content Marketing Value to Your C-Suite

Start Small To Show Content Marketing Value to Your C-Suite

Though content marketing has firmly established itself as critical for connecting with customers across industries and companies of all sizes and types, many marketers...

Interview with Dharini Mishra

Interview with Dharini Mishra – Global Head of Brand – Suzlon Group PW: How important is technology for the success of the modern marketer? DM: At...