Bring out the hedgehogs – the Indians are coming...
"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations...
Branding Strategy: A Guide for Business Professionals
Brand strategy is the key to a successful business. Writing a marketing plan before finalising the business strategy is likely to result in sub-optimal results. Get the basics right with this detailed article with relevant examples and additional reading.
Image Branding: I can’t do Kim’s dress code.
Image branding is not just for people - it is for companies too. In...
Brand Lululemon: An Unconventional Journey
Brand Lululemon resonates strongly in the realm of athletic apparel. Despite its unconventional name...
Digital Disruption: Transforming Workplace Culture for Digital Innovation
Transforming Workplace Culture
In the current business landscape, there is no...
Top Alcohol Brands In India: 5 Brand and marketing...
India is home to a variety of different cultures and traditions. This diversity has led to the development of interesting alcoholic drinks that have taken the world by storm. Here are 5 that we think are among the top brands in India.
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Is there any point in marketing?
There I said it. A thought that must be on many of your minds.
There’s no straight answer - it just depends.
First of all, use...
Why Direct-To-Consumer GTM is critical for brands channel success?
Why Direct-To-Consumer GTM is critical for brands channel success?
DTC GTM = Direct to Consumer Go-To-Market. Where a consumer has the option to interact directly...
In Conversation With Vivek Prabhakar, Chumbak
Paul Writer talks to Vivek Prabhakar, Co-founder and CEO of Chumbak about inspiration behind the creative designs.
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Moonlighting and unhappy employees.
The gig economy in India is real and growing. So much so that CEOs of large enterprises like Wipro are saying that moonlighting employees...