LATEST ARTICLES
Paul Writer Recognizes the Brands at the Bengaluru Brand Summit & Hot Brands 2018
Paul Writer, India’s first community of marketers, recognized Bengaluru Hot 50 at the Bengaluru Brand Summit & Hot Brands 2018 at the Lalit Ashok,...
Levi’s #IShapeMyWorld Focuses on Unstoppable Women
Dedicated to all those unstoppable women, who have shaped their world
For International Women's Day 2017, Levi's released a campaign titled #IShapeMyWorld. Focusing on influencers...
Beyond Pink: Himani Agrawal, Director, Integrated Marketing at Microsoft India
In this segment of ‘Beyond Pink’, we talk to Himani Agrawal, Director of Integrated Marketing at Microsoft India. Read on to know what Himani has...
InstaWhoppers: Burger King Instagrams Their Way To Consumers
Would you move out for a burger?
Burger King's diverse marketing has been making headlines for its innovation. Their interaction with Wendy's (a competitor) went viral...
Mum’s The Word: 5 Mother’s Day Ads You Must Watch
Ever heard about a job with no pay, where you're on duty 24/7 and will have to undergo severe changes, physically and mentally? Cardstore...
Just Swiggy It: Swiggy’s Digital Campaign Hits A Six This IPL Season
Following their first-ever digital campaign, Swiggy launched six ads for the IPL season. Each ad features an aspect they offer, like 'no minimum order', 'lightning...
Ad Review: Is Lifestyle’s Ad #ImperfectlyPerfect Girl Perfect?
Women in ads are usually doing either of two things: cleaning something, or looking beautiful. If they're not the protagonists of the ad, they're...
Making Your Mark Online
The internet and digital media are evolving at a rapid pace, and already they hold so much sway over our everyday lives. It only...
5, 4, 3, 2, 1…To Skip Or Not To Skip? 5 Tips on Creating...
Ever heard of the Five Second Rule?
The famous five-second rule states that if you pick up dropped food within the five-second window, then you are...
#KFPrankLeague: Kingfisher’s Indian Prank League
We all have our favourite teams when it comes to matches, and we're extremely passionate about it too. The concentration with which we watch...
Marketing Mavericks: Delving Into the Marketing Minds at Infosys Finacle
For our third episode of Marketing Mavericks, a series initiative by Paul Writer that gives an inside look into some of the greatest marketing teams...
A World of Infinite (Marketing) Possibilities with Avengers: Infinity War
'Do You Dare Remove Thanos?'
Lucky you if you did. The ones who did were the lucky few who were rewarded with a free ticket to...
Ad Review: Is it too Late Now to Say Sorry? Facebook’s Timely Apology
Who hasn't heard about Cambridge Analytica?
The scandal that exposed the shockingly low security of data, and how data is used as a tool for...
Three Ways to Make Your Organisation Agile: INSEAD
Your competition is no longer who it used to be.
Agile, the flexible way of working, has spread from software development to organisational change –...
Brands That Went to War
ITC released an ad for its juice brand B-Natural that targeted its rivalry, Tropicana and Real. The brand invited its competitors to join them...
5 Markers to Know When the Media is Crying Wolf
Titled Nostradamus and India, Francois Gautier translated the Latin and French prediction of Nostradamus into English and published it on his site. It was revealed...
