Content form and value is more important than volume

Most marketers focus on the volume of the content they need to create, while the real value of content creation lies in creating custom content for customers that are at different stages of the funnel. Different formats of content have inherent strengths that make them more suitable to be used during different stages of the funnel – awareness, evaluation, purchase, and delight.

Rock PR like Aishwarya + PR 101 virtual class

Aishwarya declined a Will Smith movie because she wanted to be at home with...

PR Agency Landscape of India

Survey to understand what makes a PR Agency special? We are collecting information from both the agencies and clients to create a report on the PR Landscape of India. The report will provide a listing of the top agencies across domains based on their self-reporting and what clients say.

PR 101: Basics of Public Relations and How to...

In this video power session Jessie Paul tells you what you need to know before you sign up that PR agency. Or if you are wondering why you are not getting sufficient results or traction from your current PR program, this module might answer those questions. She has over 20 years experience of managing PR from the client-side.

Do you know your Marketing Models?

Do you know your Marketing Models? Take this quiz and see if you can recognise...

How to build a content team that rocks

One evening in 2o14, when I was a scribe, banging out stories after stories...

Integrating Digital Intelligence into Brand Strategy

As organisations seek to integrate the massive flow of digital data into their brand strategy, they face a triple challenge to stay ahead. With Google...

In Conversation with Jayanthi Sethuraman, Global Head Marketing, Tally Solutions

Jayanthi Sethuraman, Global Head Marketing, Tally Solutions on the future of Digital Marketing.

Time For HR To Come To The Party

Why is it that most transformation agendas wither down to a simple repositioning of the deck chairs or at best appear like superficial change...

Narrative Arcs & Ripple Effects: How Mobile Changed Video?

Professor Robert Kelly would have never imagined that a video blooper during his interview with BBC would capture the world’s attention. Robert was obviously...