Make It Easy For Me and other 2021 marketing...

It’s Thanksgiving in the US, and one of the big days for marketers, Black...

Is Humaning the Marketing Trend for 2021?

Many marketers (and their CEO bosses) have possibly had more time on their hands...

Jassi, jaisi koi nahi in Amsterdam

I went to a neighborhood mobile phone shop in Amsterdam. On showing my id...

Our story behind the “Made in India. Made for...

https://www.youtube.com/watch?v=IBR0_waz0OQ In a way, the pandemic has brought us...

To quote Borat, your brand can be “very nice”

In 2006 the movie Borat (Sacha Baron Cohen) was a big hit. The full...

How You Like That? Be like BLACKPINK

That’s not a grammar error. BLACKPINK’s music video “How you like that” just hit...

Omnichannel Retail – The New Holy Grail of Marketing

A reputed industry leader hit nail on the head when he said that its time to take “e” out of the e-commerce. We might...
Brain-to-Brain Marketing: Creating Content with Consumer Science in Mind

Brain-to-Brain Marketing: Creating Content with Consumer Science in Mind

As consumers, we exert free will and believe in our ability to make informed decisions. As content marketers, we appreciate how advertising strategies and...
Priyanka is a skinfluencer.

Priyanka is a skinfluencer. Build your own Influencer Framework

I had never heard of Obagi - a skincare firm -  until Priyanka Chopra became its brand ambassador. She uses #skinfluence as one of...
Brand Summit Jury: Kunal Jeswani

Meet Your Brand Summit Jury: Kunal Jeswani, Ogilvy and Mather India

1.What according to you makes a brand `hot’? I've been through so many different brand strategy discussions, integrated brand campaign cycles, and consumer experience analyses...