LATEST ARTICLES

Bengaluru Brand Summit & Hot Brands 2018

Paul Writer Recognizes the Brands at the Bengaluru Brand Summit & Hot Brands 2018

Paul Writer, India’s first community of marketers, recognized Bengaluru Hot 50 at the Bengaluru Brand Summit & Hot Brands 2018 at the Lalit Ashok,...

Chai Break with Praveen Rao, GM & SVP censhare India

We had an interesting chat with Praveen Rao of censhare, who will be a speaker at our event hosted in association with Censhare next...

Around the World in 3 Ads: Amazon Prime, Surf Excel & Berlitz

For our third episode of 'Around the World in 3 Ads' we'll be looking at ads from Japan, Pakistan and Germany. Amazon Prime This adorable ad...

10th May, 2018 | Issue #363 | Sachin and Binny can go play. Seriously.

Yo! I like Binny Bansal. When my book “No Money Marketing” was published, Binny was accessible on Twitter and helped me position it on their...

17th May, 2018 | Issue #364 | Are You Putting Lipstick on a Pig?

Yo! As I walked into the polling booth I was confused. Should I vote for the local realtor who is famous for wearing only red...

Peddling Nostalgia: 5 Famous Franchises and Their Reboots

A lot of industries seem to be tapping into the 'good ol' days' well of memories and for good reason too. The digital revolution...

Ad Review: #BeThere with Google Duo

With over 500 million downloads, Google Duo seems to have become more popular over the past few months. Their ad campaign #LetsDuoIt that seemed...

How Much is Your Beard Worth? Philip’s Ad Featuring Virat Kohli

Celebrities are known for taking an insurance out for their best features from their smiles to their waistline. Amitabh Bachchan has a copyright for...

Hello! How may I help you today? 5 Tips on Creating a Successful Chatbot

With IoT, Machine Learning, AI and Automation spreading over the digital landscape swiftly, businesses are able to enhance their customer experience and meet the...

Around the World in 3 Ads: Snickers, McDonald’s & Amazon

Welcome back to our new segment Around the World in 3 Ads! For our second episode, we're looking at ads from Snickers, McDonald's and...

Chai Break with Nakul Shenoy, User Experience Consultant, RoofandFloor

We caught up with Nakul Shenoy, UX consultant for a quick chat about what 2018 looks like in the designing world. 1. What excites you...

A Multi-Channel Approach to launching Bhartiya City, an integrated township in Bengaluru

Bhartiya City is a 125 acre integrated development which when completed will have a mix of residences in various formats, commercial spaces including a...

What Does GDPR Mean? And 3 Tips to be GDPR Compliant

The EU GDPR law protects the data privacy of citizens across Europe. Any violation of GDPR affecting the data subject can lead to the...

Chai Break with Tanay Kumar, CEO and Co-Founder, Fractal Ink Design Studio

We caught up with Tanay Kumar, CEO and Co-Founder, Fractal Ink Design Studio for a quick chat about what 2018 looks like for him. 1. What...

Around the World in 3 Ads: Nike, Tide & Dove

Paul Writer is excited to introduce our showcase for international ads. Every fortnight, we'll be looking at three interesting ads from around the world....

Ad Review: Bittersweet or Just Sweet Nostalgia in #YouAreMyParleG Campaign?

You can't have lived in India without having heard of Parle-G biscuits. The little girl who is the face of the brand is adored...