Diversity in the workplace is not a lady CMO

In my engineering batch there was precisely one female in the Mechanical stream. And...

Indian Brands Famous in the World

Indian brands that deserve to be world famous. How well do you know these heritage gems? They have been recognised by a GI tag which makes them brands in their own right. World famous brands owned by their local community.

Apps are the new bling

At the beginning of the pandemic, I was very reluctant to pay for content....

Simi Sabhaney, Dentsu India: Interview

Simi Sabhaney shares 6 ingredients for a hot brand in this interview.

7 Festive Season Marketing Ideas for India

Standardization and festive season marketing can help sustain tradition into the age of mass migrations and nuclear families. Help brands create a common, shared, culture.

Is Marketing a Science or An Art?

“Half the money I spend on advertising is wasted; the trouble is I don’t...
I’m going on an adventure

I’m going on an adventure

I was one of around 3000 tourists who visited Hobbiton today. Hobbiton is Middle Earth. Well, ok, not quite, but it’s the set from the Lord...

Blogging Then & Now – How Social Networks Killed It In 2015

As we cross over to a new year, we try and figure what blogging has transformed into, and what future blogs could look like,...

Interview with Anshu Bagai

Interview with Anshu Bagai – Director Marketing – Tupperware India PW: How important is technology for the success of the modern marketer? AB: We are currently...

Have You Discovered Customer Emotion Management Yet?

A long time ago, someone told me that people will not remember what you said, or did, but they will always remember how you...