Don’t be mediocre

What does mediocre mean? It actually just means average, good enough.  But in real life...

10 Tips to create an effective video ad for...

Do you know almost 86% of the brands are using video marketing as an...

Why did Jet Airways fail

Jet Airways stood for comfort and reliability for years. Until it didn't. What went wrong? Could marketing have solved the problem?

Customer Experience Automation is a must

Customer experience automation helps the companies that we all know and love...

5 Holiday Marketing Strategies for B2B

Holiday marketing strategies need to start in July - whether you’re trying to close...

Hold that Corner Office

When I quit Infosys to join a start-up, Quintant, as head of marketing, I...
How can your brand Rock the Recession

How can your brand Rock the Recession?

By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option. During the...

Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric

According to Content Marketing Institute, 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage...

Drop the “Social” Prefix Already…It’s Just “Selling”

“Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this...

Interview with Anisha Motwani

Interview with Anisha Motwani, Director and CMO at Max New York Life   PW: How important is technology for the success of the modern marketer? AM: To...