Is there any point in marketing?

There I said it. A thought that must be on many of your minds. There’s...

Marketing in the Coronavirus Crisis – Be cautious, but...

The biggest marketing challenges being faced by marketers across the globe are: How to...

3 Cs (and an I) of Coronavirus Marketing

During the next few weeks demand for many products and services will drop, even...

Of cabbages, kings and Coronavirus

Right now most of us find it hard to avoid checking the latest chart...

Parineeti and I are on the same page

I mean figuratively of course. Parineeti Chopra is telling her readers not to be...

International Women’s Day Interview with Shilpa Dureja Puri General...

 What made you choose to do what you do? I believe in taking control...
Getting the Queen to almost say “I’d rather go naked than wear fur” and brands on social trends

Getting the Queen to almost say “I’d rather go naked than wear fur” and...

PETA is retiring its highly successful ‘I’d rather go naked than wear fur” campaign after 30 years. During this time the campaign has contributed...
Mould is gold

Burger King’s latest campaign – the mouldy Whopper

Burger King’s latest campaign - the mouldy Whopper -doesn’t follow any food marketing rules that were drummed into our head at Ogilvy back when I was...
Checklist for Social Growth Tools

Checklist of Social Growth Tools – Free Download

Social Proof is a powerful marketing technique that can build trust, improve your reputation and boost sales. We adapt our behaviour based on what others are doing. We also use the opinions and actions of others to shape ours.
Getting Influencer Marketing Rightvideo

Video Tutorial – Getting Influencer Outreach Right

This video tutorial gives you a framework for building a good influencer outreach strategy, and understanding the value of working with the blogger community.