Diversity at work is a lady dog

The chairman of a billion dollar tech firm described senior hires like me as...

Women Leader – A Journey From “Job” to “Career”

Women leader is a relatively new concept.  There was a time when women took...

📻Women as leaders are the same as men. Almost.

Women as leaders is a popular topic of discussion these days. And while it...

Marketing Strategy for B2B: 2 Rules | Malcolm Frank...

Far too often, in B2B marketing, the message becomes a diluted soup of industry acronyms and groupthink.  In time, it becomes quite hard to distinguish one company’s message from another’s.  To clients, this simply turns into a wall of white noise.  To break through this, effective B2B marketing must follow 2 rules

Churn Prediction: How To Reduce Customer Churn

Churn prediction is possible if we measure churn correctly. Churn is the metric that...

Business Podcast – Launch of Business by Design| Jessie...

My new business podcast, Business by Design Podcast Show is now live! But first a...

Paul Writer Unveils the Let’s Talk CX Fast100 in Association with Oracle

29th January 2019- Paul Writer unveiled the Let’s Talk CX Fast100 through a Facebook Live. Let’s Talk CX FAST 100 recognizes the top 100 progressive Marketing, CX,...

Social Selling: Why it’s the Future of Sales

As a business leader you’ll probably agree with the statement that the traditional game of Sales has changed. The B2B buyer of today is...

How To Get Started And Drive Growth Leveraging Digital Marketing

Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes...
Think You’re Immune to Advertising? Think Again

Think You’re Immune to Advertising? Think Again: INSEAD

With literally thousands of ads hitting us every day, it’s impossible to avoid being influenced. Society has long been of two minds about advertising. On...