Paul Writer

Charulata Patel is the 87 year old who shot to fame after pictures of Virat Kohli visiting her in the stands went viral. Pepsi immediately capitalised on her personal brand in a new ad. Pepsi and Charulata are benefiting from the rub-off of the huge star value of Virat Kohli. According to Duff & Phelps, his brand is valued at $170 million. How can you build your brand value to at least a fraction of that?

Whether it is your personal or company brand, you must be able to showcase your mastery in order to ensure Effective Communication of your Personal Brand Value and attract business. What people see when they visit your online presence is not a matter of vanity, but of mastery.

You should plan to have 2 (or more) distinct careers. In the first one you rely on fluid intelligence and in the second one on crystallised intelligence, areas like teaching, mentoring, strategy and leadership. The key to remaining “successful’ is to understand when you’ve overstayed your time in the fluid intelligence arena and start building towards your next avatar where you purvey wisdom.

This video tutorial gives you a framework for building a good influencer outreach strategy, and understanding the value of working with the blogger community.

I had never heard of Obagi - a skincare firm -  until Priyanka Chopra became its brand ambassador. She uses #skinfluence as one of...

Bloggers fall into 3 categories - Influencers, Curators, and Endorsers. How should your marketing strategy incorporate all of them? How can you improve impact and reach?