Bring out the hedgehogs – the Indians are coming...

"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations...

Branding Strategy: A Guide for Business Professionals

Brand strategy is the key to a successful business. Writing a marketing plan before finalising the business strategy is likely to result in sub-optimal results. Get the basics right with this detailed article with relevant examples and additional reading.

Image Branding: I can’t do Kim’s dress code.

Image branding is not just for people - it is for companies too.  In...

Brand Lululemon: An Unconventional Journey

Brand Lululemon resonates strongly in the realm of athletic apparel. Despite its unconventional name...

Digital Disruption: Transforming Workplace Culture for Digital Innovation

Transforming Workplace Culture In the current business landscape, there is no...

Top Alcohol Brands In India: 5 Brand and marketing...

India is home to a variety of different cultures and traditions. This diversity has led to the development of interesting alcoholic drinks that have taken the world by storm. Here are 5 that we think are among the top brands in India.

Is there any point in marketing?

There I said it. A thought that must be on many of your minds. There’s no straight answer - it just depends. First of all, use...
Why Direct-To-Consumer GTM is critical for brands channel success

Why Direct-To-Consumer GTM is critical for brands channel success?

Why Direct-To-Consumer GTM is critical for brands channel success? DTC GTM = Direct to Consumer Go-To-Market. Where a consumer has the option to interact directly...

In Conversation With Vivek Prabhakar, Chumbak

Paul Writer talks to Vivek Prabhakar, Co-founder and CEO of Chumbak about inspiration behind the creative designs. .post-img{ display: none !important; }

Moonlighting and unhappy employees.

The gig economy in India is real and growing.  So much so that CEOs of large enterprises like Wipro are saying that moonlighting employees...