Paul Writer

Effective Customer Experience Requires Marketing Automation

Customer Experience Automation is a must

Customer experience automation helps the companies that we all know and love to be successful . The better the customer experience, the...

DIGITAL CUSTOMER EXPERIENCE THAT DELIGHTS

HOW TO USE TECHNOLOGY TO TRANSFORM THE DIGITAL CUSTOMER EXPERIENCE Digital Customer Experience (CX) is the outcome of every interaction a...
What makes a good content strategy

What makes a good content strategy

The bedrock of all online marketing is a good content strategy. Excellent content marketing rests on a reliable content strategy that is Credible, Relevant, Interactive,...
B2B-Content-marketing-hacks

5 B2B Content Marketing Hacks to Make Your Growth Easier

How to make B2B content marketing work for your business B2B content marketing has proven to be one of the most effective ways for companies...

5 Indian B2B SaaS Companies to Watch

Indians love to SaaS! The B2B SaaS industry in India has grown over 30 % annually and believe it or not but this figure...
Why Direct-To-Consumer GTM is critical for brands channel success

Why Direct-To-Consumer GTM is critical for brands channel success?

Why Direct-To-Consumer GTM is critical for brands channel success? DTC GTM = Direct to Consumer Go-To-Market. Where a consumer has the option to interact directly...
5 Ways AI Can Improve Email Marketing ROI

Email Marketing ROI – AI can boost results

Email marketing ROI can be greatly enhanced by Artificial Intelligence (AI).  Email is one of the most cost-effective ways to reach your customers. But...
4 times AI & ML were deployed to deliver game-changing results

4 times AI & ML were deployed to deliver game-changing results

The words Machine Learning and Artificial Intelligence carry some heavy effects. In the past few years, a lot of influential people have weighed in...

Our story behind the “Made in India. Made for the World” campaign

https://www.youtube.com/watch?v=IBR0_waz0OQ In a way, the pandemic has brought us all together. We are trying to make a clearer sense...
Amul Panchamrit Ad Review

Amul Panchamrit Ad Review

I fail to understand the touchiness, if any, associated with this move. There's a discussion about this on LinkedIn too. But the way I...