COVID-19 Bereavement Communication

COVID-19 Bereavement Communication

How does one communicate news like this? How large should the audience be? Who should send out the communication? How should it be worded? Should we name the staff members who we have lost? Should we include their families in the communication?
Sales Results in A Week Data Analytics in Marketing

Sales Results in A Week: Data Analytics in Marketing

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000
9 Steps to get through AIDA in a week

9 Steps to get through AIDA in a week

True Story Target audience - Luxury property buyers Brand - yet to be established real estate company in that city Platform - FB ads The result - 350...
2 minute tips for branding for social enterprises

2 minute tips for branding for social enterprises

Highlights from a webinar conducted by Jessie Paul, Managing Director, Paul Writer on "Marketing in a digital first world" for the Social Entrepreneurs from...

10 SEO Experts share common SEO mistakes they see Brands making

Kris Nicolaou Brain Box Labs Hiring a reputable SEO company to better your visibility in search engines is excellent, but they cannot increase your rankings alone....
Are you the global best?

Are you the global best?

During a discussion on one of the webinars, Jessie Paul the host mentioned that for certain sectors like education, fitness, and wellness you expose...
Vocal for Local India needs a brand plan for soft power

Vocal For Local: India needs a brand plan for soft power

There was a time when my mother coveted something called “Singapore Saris” - these were imported polyester items that were considered more fashionable than...
How can your brand Rock the Recession

How can your brand Rock the Recession?

By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option. During the...
Sheep View to Street View

From Sheep View to Street View to Faroese View

Shear Brilliance in No Money Marketing The Faroe Islands with a population of just over 50,000 was not covered in Google’s Street View Program. But...
Google COVID

Google launches a guide to help businesses adapt marketing strategies in wake of COVID-19

Consumers have shifted priorities. Companies are refocusing. Individuals are hunkering down and often anxious. All of us are caught up in the COVID-19 storm....