2021 - the Year of the Yoga Budget

2021 – the Year of the Yoga Budget

Happy Pongal to you! Or sankranti, or lohri or your favourite version. I celebrated with an oats, nut milk and stevia edition of the traditional...
Marketing and the Art of the Half Truth

Marketing and the Art of the Half Truth

Sourav Ganguly wears many hats, but the one currently relevant to marketers is as the brand ambassador for Fortune’s Rice Bran Oil. When he...
Loyalty is a Function of Risk and other Christmas Stories

Loyalty is a Function of Risk and other Christmas Stories

It is the day before Christmas. And I’m writing my newsletter :) How is your Work Life Continuum going? Our dog trainer keeps telling us that...
Removing the P from PPT

Removing the P from PPT

Saravana Stores in Chennai is a place where you can buy all sorts of things for cheap. But for me the most memorable aspect...

Swiggy & Nike – should they just shut up

Some people got angry with Swiggy’s response to a tweet from a parody account on the topic of the farmers protest. The original tweet...
Marketing ideas for 2020

Make It Easy For Me and other 2021 marketing ideas

It’s Thanksgiving in the US, and one of the big days for marketers, Black Friday, is just one day away! It says a lot...
Is Humaning the Marketing Trend for 2021?

Is Humaning the Marketing Trend for 2021?

Many marketers (and their CEO bosses) have possibly had more time on their hands than usual. And spent more time with their favourite humans...
Paul Writer marketing

Jassi, jaisi koi nahi in Amsterdam

I went to a neighborhood mobile phone shop in Amsterdam. On showing my id the store owner cheerfully chirped “Jassi, jaisi koi nahi”. He’s...

Our story behind the “Made in India. Made for the World” campaign

https://www.youtube.com/watch?v=IBR0_waz0OQ In a way, the pandemic has brought us all together. We are trying to make a clearer sense...
marketing

To quote Borat, your brand can be “very nice”

In 2006 the movie Borat (Sacha Baron Cohen) was a big hit. The full name of the movie was Borat: Cultural Learnings of America...