Sales OR Marketing? Both, actually
Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories about the great Marketing...
MBAs – use networking to get the job you love | Elkana Ezekiel
This is the time of year when newly graduated MBAs are joining the workforce for their first jobs. A few unlucky ones missed out...
Use of Social Media to Build a Personal Brand | Ira Pradhan
I read an average of five articles from experts, leading in their fields, on a daily basis. It’s like hearing straight from the horse's...
Is your MBA a cow or a dog?
An article in Forbes titled "Is An MBA Worth It? After Covid-19, Absolutely Not” caught my attention and spurred discussion on LinkedIn. I’ve benefited greatly from...
Got MBA. Now what?
Just graduated, and want to get your dream job! What if you don’t land the perfect gig using your brand spanking new MBA? Here...
What Tools and Platforms are Required to Analyse Data for a Better Customer Experience
Customer analytics is an important part of any business. Data, information and insights from your customers are essential to understand what they want, what...
Build your Personal Brand: Strategies of Bappi Lahiri, Rahul Dravid, Indira Gandhi | Paul...
You have a choice to make. You can choose to be just another person, or you can choose to build your personal brand. Your...
Gartner’s Top Marketing Predictions for 2021 and Beyond | Paul Writer
Gartner’s marketing predictions explore how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships in line with digital’s “new...
China Growth Marketing 101 – Part 1 | Paul Writer
At the turn of the new millennium, China saw many copycat internet businesses from the west, but that soon changed due to innovation that...
I want to be a Bot Boss when I grow up
COVID is driving digital adoption and India is leapfrogging into the digital economy. This is crunching a transition that would have normally taken a...