Insights

We know the main concern for you is to increase website engagement. Once people start engaging with your website, all the other aspects will...

I remember picking our daughter’s middle name just on deadline. It was an intense research program to find names that were beautiful, meaningful, usable...

Even as many investors and customers are discovering that their pet unicorns are mythical, Kylie Jenner has laughed all the way to the bank...

I did a lot of flying over Diwali or rather Kali Pujo. And that of course is a great opportunity to study people, enjoy some...

Sachin Bansal recommended a Twitter handle to his male followers and added that women could follow it too. He promptly got engulfed in a fire-storm...

Hotels, airlines and businesses in general try hard to promote engagement amongst their customers. For example, I’ve seen hotels provide gaming lounges, billiards tables,...

Deepika’s husband, Ranveer, has a gig promoting JBL, and Deepika posted on his insta feed suggesting he get one for the house and save...

Build a great brand for yourself and your organization. As the journey progresses, you will begin to enjoy it and will be able to reap the fruits of your efforts over the years.

A strong suggestion – do not enter into these advanced methods if you have started and moved a fair bit on the basic steps. If you do so, you will be risking not having impactful and deep content on your chosen topic.

make a list of all the resources at your disposal to build on this topic. These would include organizational content, press clippings, analysts’ reports, books, academic material (whitepapers, research papers, journals), speeches, presentations, websites, blogs, tweets etc. Arrange all the resources systematically so that you can swiftly run through them when you need to. Keep refreshing your resources to stay current.