Price of culture
Many large, successful organizations stay private just so that they can enjoy their culture and lifestyle the way they want to. It’s hard to think of a large listed organization that can pull off a Naked Friday, like OneBestWay did in 2009.
Failed Video Learnings
Video consumption is on the rise and is one of the essential parts of the content marketing strategy. So after creating one such marketing video which failed, here are the top 3 learnings.
How to get your apple chosen
How to get YOUR APPLE CHOSEN - Art of influencing consumers' "wants"
One of the objectives of marketing is to influence the want to create...
Interview with Archana Sinha, Senior Director Marketing, Salesforce India
1. What are 3 qualities you believe every good leader should have?
Being a marketing person all my work life, I honestly believe there has...
14th March 2019 | Issue #407 | Salaries are for Suckers, say Nick, Priyanka,...
The Jonas Brothers are out with a new hit, Sucker, after a break of 6 years. The bros are all grown up and feature...
7th March 2019 | Issue #406 | Konkona funds her own worth – and...
Women’s Day is tomorrow and I’m already seeing pink. Er, red. As the parent of a dyslexic child I was not happy with the Prime...
Top 3 Learnings from a Failed Video Marketing Campaign
Video consumption is on the rise and is one of the essential parts of the content marketing strategy. So after creating one such marketing video...
Hey Netflix – Don’t Just Suggest, Personalise for ME!
Dear Netflix,
I signed my first subscription back in 2001... during the mail-order-DVD days and have been a true loyalist, ever since. Through two transfers...
Paul Writer Unveils the Let’s Talk CX Fast100 in Association with Oracle
29th January 2019- Paul Writer unveiled the Let’s Talk CX Fast100 through a Facebook Live. Let’s Talk CX FAST 100 recognizes the top 100 progressive Marketing, CX,...
28th February 2019 | Issue #405 | Are you an authority?
The recent skirmishes between India and Pakistan have pitted WhatsApp as a source of information against the mainline media. Increasingly I am seeing requests on...