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Marketing gets CRED out of the red.
Why Marketing Gets CRED Out of Red
CRED's near-billion-dollar hire-acquisition by WhatsApp proves a principle I've been writing about since 2008: Mindshare leads to Marketshare,...
“What is a Brand? It is Not a Logo
Brand Is Not a Logo. It Is a Promise You Must Keep.
By Jessie Paul — Founder, Paul Writer | Author, Marketing Without Money
Do I feel safe with SpaceX? Yes. Elon, no.
I'd definitely not feel safe with Elon. In any context. But the SpaceX IPO? At some point I felt the FOMO. A wish to...
“AI could do this better!” – Said Chandra. And me. Or not.
In Miniso the sales assistant stood smiling in a corner with his head at a weird angle. I was pleasantly surprised at the attentiveness....
ShahRukh and I will dance a million times
Top Star Nayakan was my brainchild as a young ad executive handling Lipton Top Star Tea which was sold to tea shops. My insight...
I want to be Barbra Streisand
Shopping in real life (IRL) sucks. To be more precise the billing sucks. And the rest of it could be hugely reimagined using tech...
Larry says AI is the new gold. Are you too poor for it?
I saw my first computer in 1980. Impressed me enough to want to study computer science in college which, in the 90s, was a...
Sora is dead. But Melania, Ranveer and Mickey are fine!
Just as I was thinking of making a cute AI video of my dogs, Open AI shut down Sora.ai. Boohoo, much, not. Sora was...
Induction Stoves & Noice
I made Maggi noodles and tea on a hotplate during my hostel years. Electric cooking devices have largely played second fiddle to gas powered...