Hold that Corner Office
When I quit Infosys to join a start-up, Quintant, as head of marketing, I was super excited to get a cabin! Woohoo! I really liked...
We are in the Economic Times | Awesome Breakfast with Dell and the Midas...
The day started with a bang when I spotted a photo of the Paul Writer team in the Economic Times. It continued on a...
Ashok Lalla on Digital-Marketing | GIMS Takeaways | Davos Debrief
As per data presented at the Great Indian Marketing Summit - IT Edition on Friday, how much you rely on in-person conferences for learning...
Woohoo! I hit 500!
500 issues of this newsletter ago, China had just overtaken Japan to become the world’s 2nd largest economy. WikiLeaks and Cablegate were big news. MakeMyTrip had just...
Diversity in the workplace is not a lady CMO
In my engineering batch there was precisely one female in the Mechanical stream. And the professors did their best to counsel her to move...
Indian Brands Famous in the World
Indian brands that deserve to be world famous. How well do you know these heritage gems? They have been recognised by a GI tag which makes them brands in their own right. World famous brands owned by their local community.
Apps are the new bling
At the beginning of the pandemic, I was very reluctant to pay for content. I was always trying to manage my reading within the...
Simi Sabhaney, Dentsu India: Interview
Simi Sabhaney shares 6 ingredients for a hot brand in this interview.
7 Festive Season Marketing Ideas for India
Standardization and festive season marketing can help sustain tradition into the age of mass migrations and nuclear families. Help brands create a common, shared, culture.
Is Marketing a Science or An Art?
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, 1838 – 1922, Founder...