5 Ways to Strengthen Internal Communications in a Crisis
Impactful internal communications can make employees feel excited about the work, connected with leaders and their vision and committed to furthering the goals of the organization, and thus the importance of its function. Following are five ways these teams can take.
Content form and value is more important than volume
Most marketers focus on the volume of the content they need to create, while the real value of content creation lies in creating custom content for customers that are at different stages of the funnel. Different formats of content have inherent strengths that make them more suitable to be used during different stages of the funnel – awareness, evaluation, purchase, and delight.
Rock PR like Aishwarya + PR 101 virtual class
Aishwarya declined a Will Smith movie because she wanted to be at home with her ailing grand-mother-in-law. When I spotted this story I was...
PR Agency Landscape of India
Survey to understand what makes a PR Agency special? We are collecting information from both the agencies and clients to create a report on the PR Landscape of India. The report will provide a listing of the top agencies across domains based on their self-reporting and what clients say.
PR 101: Basics of Public Relations and How to Get It
In this video power session Jessie Paul tells you what you need to know before you sign up that PR agency. Or if you are wondering why you are not getting sufficient results or traction from your current PR program, this module might answer those questions. She has over 20 years experience of managing PR from the client-side.
Do you know your Marketing Models?
Do you know your Marketing Models?Take this quiz and see if you can recognise the marketing models from their display images or terms used....
How to build a content team that rocks
One evening in 2o14, when I was a scribe, banging out stories after stories on crazy deadlines, I remember something a colleague said to...
Our Eyeballs Are Poor
The TikTok ban has reopened a popular discussion - why can’t India produce good apps/products/platforms? We’re an IT powerhouse, so is it just a lack...
Not just Chinese Apps, all Apps threaten Privacy
While there is enough hue and cry over the banning of Chinese Apps in India, have you paused to ask how exactly can this...
Retail Therapy Quiz
Retail Therapy (If only it were covered by Health Insurance)Add this quiz to your cart and test your knowledge of the global retail...