International Women’s Day Interview with Shilpa Dureja Puri

International Women’s Day Interview with Shilpa Dureja Puri General Manager – Digital Samsung India

 What made you choose to do what you do? I believe in taking control of your choices, to make our own destiny. My choices...
Iti Mehrotra

International Women’s Day Interview with Iti Mehrotra Marketing and Alliances Head 5paisa Capital Limited

What made you choose to do what you do? I have always enjoyed solving problems. When I entered the digital world, I realised that...
The Male Feminist & The Token Woman. Both are good.

The Male Feminist & The Token Woman. Both are good

Way back, shrouded in the mists of time, when I got admission into Engineering even the village barber approved that it was Computer Science...
Meenu Bagla, Head Global Brand and Digital Marketing, Tech Mahindra

International Women’s Day Interview with Meenu Bagla, Head Global Brand and Digital Marketing, Tech...

What made you choose to do what you do? The rebel in me wanted to break the mould and challenge the stereotype; whether it was...
Growtxh and comfort

International Women’s Day Interview with Lipsa Satpathy, Head – Digital Marketing & Transformation at...

What made you choose to do what you do? Digital Marketing and Transformation is a field that’s ever-changing and engaging; there’s always something new to...
benefit from Brandintelle

Brandintelle – Interview with Biswajit Das, Founder and CEO

Find out how Hero Motocorp and Reckitt Benckiser India benefit from Brandintelle A. What is the added value that Brandintellé brings, compared to other tools...
Getting the Queen to almost say “I’d rather go naked than wear fur” and brands on social trends

Getting the Queen to almost say “I’d rather go naked than wear fur” and...

PETA is retiring its highly successful ‘I’d rather go naked than wear fur” campaign after 30 years. During this time the campaign has contributed...
Mould is gold

Burger King’s latest campaign – the mouldy Whopper

Burger King’s latest campaign - the mouldy Whopper -doesn’t follow any food marketing rules that were drummed into our head at Ogilvy back when I was...
Mould is Gold and other Challenger stories

Mould is Gold and other Challenger stories

As a newly minted MBA I joined the Ogilvy team that helped sell Unilever tea. We had quite a set of rules on what...
Happy Valentine’s Day!

Happy today? Thank Chaucer, de Sade and Casanova

Happy Valentine’s Day! Though Valentine couldn’t have been very happy as he was martyred on this day. Anyhoo. Over time and thanks to Chaucer writing...