Social trends and brands
PETA retired its highly successful ‘I’d rather go naked than wear fur” campaign after 30 years. During this time the campaign has contributed to...
Kourtney’s Long Tail
Almost every publication that approaches you says that they have millions of readers. It always surprises me that I have never heard of them,...
Personalized Marketing for You
Personalized marketing would be super easy if zodiac signs were infallible. I think it is impossible to characterise the diversity of the human race...
I do human better than you
When we go to our friend’s house and they offer us a plate of snacks, we know we should take one or two and...
Elon wants you to cry
Tesla and SpaceX are very exciting and changing the future of the world and all, but they are long term bets, accessible only to...
Nail clippers before sneaky scooters
There’s a Bengali saying that a bad dancer blames the uneven floor. But what if the floor can defend itself?That’s what’s happening in the...
Dinesh Karthik is not a brand plan
LinkedIn has a lot of “inspirational” posts. A recent one from my timeline is about Dinesh Karthik’s ups and downs.The takeaway varies from “all’s well...
Are you a child of scarcity?
Growing up I remember receiving a colouring box or a packet of 12 markers for Christmas. And that was intended to last the year....
French Fries for Breakfast
An air fryer is the best invention since, er, sliced bread. At least my daughter thinks so making French Fries in it for breakfast...
Paris Hilton meets a Bored Ape: get the 90s back
I saw a lady with a tiny dog in a handbag and pointed it out to the almost-teen daughter as a Paris Hilton clone. She...