10 Tips to create an effective video ad for business
Do you know almost 86% of the brands are using video marketing as an effective tool?Yeah, you read that right!Video marketing is like a...
Why did Jet Airways fail
Jet Airways stood for comfort and reliability for years. Until it didn't. What went wrong? Could marketing have solved the problem?
Customer Experience Automation is a must
Customer experience automation helps the companies that we all know and love to be successful . The better the customer experience, the...
5 Holiday Marketing Strategies for B2B
Holiday marketing strategies need to start in July - whether you’re trying to close Q4 deals or set the stage for the next year....
Hold that Corner Office
When I quit Infosys to join a start-up, Quintant, as head of marketing, I was super excited to get a cabin! Woohoo! I really liked...
We are in the Economic Times | Awesome Breakfast with Dell and the Midas...
The day started with a bang when I spotted a photo of the Paul Writer team in the Economic Times. It continued on a...
Ashok Lalla on Digital-Marketing | GIMS Takeaways | Davos Debrief
As per data presented at the Great Indian Marketing Summit - IT Edition on Friday, how much you rely on in-person conferences for learning...
Woohoo! I hit 500!
500 issues of this newsletter ago, China had just overtaken Japan to become the world’s 2nd largest economy. WikiLeaks and Cablegate were big news. MakeMyTrip had just...
Diversity in the workplace is not a lady CMO
In my engineering batch there was precisely one female in the Mechanical stream. And the professors did their best to counsel her to move...
Indian Brands Famous in the World
Indian brands that deserve to be world famous. How well do you know these heritage gems? They have been recognised by a GI tag which makes them brands in their own right. World famous brands owned by their local community.