How green is my Apple really?
Apple just launched the iPhone 15! I have no problems with my iPhone 12. But a new phone does seem attractive. I can’t explain why. That’s great...
Can Col Sanders beat Rafael Nadal?
The Air India Maharaja had pride of place in the showcase of my family home. Every time I see that iconic image I am...
Does Infosys need a trophy?
Do you remember when Tiger Woods was Accenture's brand ambassador? "Go on be a Tiger" screamed billboards and ads in 2003. I had left...
X marks the Why Y
X marks the spot where my long relationship with Twitter died. I had the coveted blue tick when it could not be bought. I...
Taylor Swift’s Management Lessons for AI
Taylor Swift's clever management has made her invincible. AI cannot take away her job. What can we mere mortals do to be in the same position?
This newsletter is interesting. It will give you peace.
I appreciate that you have decided to offer me the gift of your time. As a creator I could not exist without generous patrons...
Transform Your Marketing with Declarative Language: A Mindful Approach
75% of consumers are more likely to make a purchase from a brand that recognizes them by name, recommends options based on past purchases,...
Zendaya and the talent acquisition process
18 months ago I signed up for an Airtel annual roaming package for Rs 15,000. When it came up for renewal I was offered...
Bring out the hedgehogs – the Indians are coming v2
"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...
Branding Strategy: A Guide for Business Professionals
Brand strategy is the key to a successful business. Writing a marketing plan before finalising the business strategy is likely to result in sub-optimal results. Get the basics right with this detailed article with relevant examples and additional reading.