Old Monk Rum Bottle

Top Alcohol Brands In India: 5 Brand and marketing stories

India is home to a variety of different cultures and traditions. This diversity has led to the development of interesting alcoholic drinks that have taken the world by storm. Here are 5 that we think are among the top brands in India.
Pathkind Fishes in Troubled Waters

Pathkind Fishes in Troubled Waters

The new tear-jerker Pathkind ad was shared on multiple groups. It is intended to bring to life Pathkind's (a part of Mankind Pharma) chosen position...
Emotion Overplay Is Tech fuelling the fire

Emotion Overplay: Is Tech fuelling the fire?

Some 25 years ago, Bill Gates famously wrote an essay titled ‘Content is King’. He made far-reaching predictions on the subject. One was about...
What makes a good content strategy

What makes a good content strategy

The bedrock of all online marketing is a good content strategy. Excellent content marketing rests on a reliable content strategy that is Credible, Relevant, Interactive,...
Ronaldo crashes Coke share price. By 2 cents

Framing: Viral Content Marketing Technique

Ronaldo brought down the market cap of Coca Cola by $4 billion, just by removing the bottles from the podium.   That's what the...
7-things-successful-B2B-brands-do

7 things successful B2B brands do

(9 minute read with examples of successful B2B brands) This blog post will cover 7 things successful B2B brands do in order to create an...
B2B-Content-marketing-hacks

5 B2B Content Marketing Hacks to Make Your Growth Easier

How to make B2B content marketing work for your business B2B content marketing has proven to be one of the most effective ways for companies...
Public Relations 101 Basics of PR and How to Get It

What is Public Relations? Basics of PR explained.

PR is a fantastic marketing channel, but it requires a process and methodical approach. A PR specialist will know how to strategically and creatively...

5 Indian B2B SaaS Companies to Watch

Indians love to SaaS! The B2B SaaS industry in India has grown over 30 % annually and believe it or not but this figure...
What is influencer marketing How to develop your strategy

What is influencer marketing: How to develop your strategy

What is influencer marketing? Think back to the last time you bought a product or discovered an exciting new spot to hang out. Can you...