Time is the new oil

Time is the new oil

Even as scientists find alternatives for oil, the one resource that cannot be replicated or synthesised remains time. Today a popular term is “time-poor”. It...
Marketing

Why Jet Airways Failed – a 4Ps view

Why companies with great customer experience like Jet Airways can also fail. Which P in the 4Ps did they forget? 1 minute watch.

Happy Customers are Not Enough

I travelled to Chennai this week on AirAsia. I have to admit their hot lachha paratha beat the bun and coleslaw of Jet Airways, but...

Understanding a billion people through video

Shaukat Shamim, Founder/CEO, Youplus in conversation with Jessie Paul, CEO, Paul Writer Shaukat Shamim is the Founder/CEO of Youplus, a global company headquartered in New York and...
I’m going on an adventure

I’m going on an adventure

I was one of around 3000 tourists who visited Hobbiton today. Hobbiton is Middle Earth. Well, ok, not quite, but it’s the set from the Lord...
Reach Your Demographic Easily

7 Essential Tips to Reach Your Demographic Easily

Some parts of marketing will never be easy, and learning how to reach your demographic is something that eludes even the most successful of...
Did Bollywood really Beat PewDiePie?

Did Bollywood really Beat PewDiePie?

T-Series - which hosts Bollywood videos edged out PewDiePie as the channel with the mostest. Most number of subscribers, that is. They are both at 90...
Urmila teaches us about brand vs activation

Urmila teaches us about brand vs activation

Urmila Matondkar joined the Congress Party this week. She promptly trended on Google Search – obviously the younglings (who can remember GenX, Gen Y, Gen...