Successful Recruitment of HR Attendees for Sodexo-Powered HR Analytics Workshop

HR Analytics Workshop Background: Paul Writer, a leading marketing agency, was tasked with organizing an exclusive HR Analytics...
Personal Brand: Building Brand Youvideo

Brand You: A marketing approach to building your personal brand

In this session, I will share tools to better understand yourself and a framework to help you determine your priorities. The talk is grounded in brand theory because it is all about Brand You.
PR Agency Landscape of India

PR Agency Landscape of India

Survey to understand what makes a PR Agency special? We are collecting information from both the agencies and clients to create a report on the PR Landscape of India. The report will provide a listing of the top agencies across domains based on their self-reporting and what clients say.
Client of PR Agency - Survey for Red Book

PR Agency – Client Survey for Red Book of PR

Do take this survey, share your inputs and we will aggregate the answers and come out with an updated edition of the Red Book...
PR Agency Survey for Red Book of PR

PR Agency Survey for Red Book of PR

Do take this survey, share your inputs and we will aggregate the answers and come out with an updated edition of the Red Book...
6 Incredible Ways to Integrate Email Marketing and Social Media

6 Ways to Integrate Email Marketing and Social Media

Businesses use emails to keep in touch with their subscribers and deliver relevant information to them through exceptional messages. Social media, on the other hand, helps you reach a larger demographic that might know or not about your brand. With the right tactics, email and social media can turn into your secret weapon to boost your brand awareness and skyrocket your conversions rate.
Sales Results in A Week Data Analytics in Marketing

Sales Results in A Week: Data Analytics in Marketing

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000
2 minute tips for branding for social enterprises

2 minute tips for branding for social enterprises

Highlights from a webinar conducted by Jessie Paul, Managing Director, Paul Writer on "Marketing in a digital first world" for the Social Entrepreneurs from...

10 SEO Experts share common SEO mistakes they see Brands making

Kris Nicolaou Brain Box Labs Hiring a reputable SEO company to better your visibility in search engines is excellent, but they cannot increase your rankings alone....
How to Uncover Your Passions and Find Your Dream Career

How to Uncover Your Passions and Find Your Dream Career

Do you look forward to Monday mornings with dread, and dream of changing jobs? Or are you about to embark on your career and...