Webinar Report: Personalization is the key for Smart CX

Webinar Report: Personalization is the key for Smart CX

The bedrock for personalization is customer data. This customer data is used to create a customer journey map. This customer journey map would then...

Achieve Brand Success Through Personalization and Insights

Marketers today live in an ocean of data and it is very easy for them to get lost in this data. However, using this...

CMO Roundtable: Digital Marketing for the Change Makers

Digital Marketing 2020 was the theme of the CMO Roundtable recently co-hosted by Paul Writer and Pluralsight in Mumbai and the engaging discussion challenged...
Customer Analytics in the Age of Social Media

Customer Analytics in the Age of Social Media

Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...
Grohe SAP Casestudy

Grohe and SAP Casestudy

High-quality products and outstanding kitchen and bath design are the hallmarks of Grohe AG, one of the world’s leading manufacturers of sanitary fittings. Seeking...

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