Can Marketers Use Brand Megaphones Inbox

Can Marketers Use Brand Megaphones Inbox

The Registrar who officiated at our wedding was a man who had clearly watched too many Hugh Grant movies. In addition to the mangalsutra (for...
Morals of Marketing

Of Van Halen and the Morals of Marketing

In the 80s I lived in a tiny town in South India. Relocating from Sydney, it took a bit of getting used to. Luckily,...
CX

Eshna’s Hoop-la Can Teach You CX

My mother-in-law at 84 has finally got a smartphone and is learning how to use it. She has resisted this for years, but now...

Be famous and humble. Be like Elon Musk.

When we are successful we ascribe it to our wonderful team, support of our parents, god’s blessings, luck, fortunate timing, the better half, amazing...
Would Davos without a Bono selfie be the same

Would Davos without a Bono selfie be the same?

Whether it was shivering on the streets of Davos for the World Economic Forum to catch sight of an elusive celebrity or organizing the...
How MohanDa changed his career by networking

How Mohan-Da changed his career by networking

Mohan was an institution in IIM Calcutta. He ran the sole tuck shop and saw many desperate students cadging for loans for...

Umbrellas and uncertainty

It’s September! Yes, it’s hard to keep track of the months but we’re getting closer to the end of a very interesting year. I’ve stopped...
The Invention of Lying and the Cure

The Invention of Lying and the Cure

I started watching The Invention of Lying because Netflix promised me it was real popular. They wouldn’t lie about it, right? The 2009 movie...
How to train a Marketing Unicorn

How to train a Marketing Unicorn

You have a great product and you went ahead and hired a great marketer. Yet your growth isn’t up to expectations. Why would this...
If you hit this sixer, you don't need IPL

If you hit this sixer, you don’t need IPL

There was a lot of discussion recently on a Whatsapp group I run for senior marketers on the bidders for the IPL sponsorship and...