This newsletter is interesting. It will give you peace.
I appreciate that you have decided to offer me the gift of your time. As a creator I could not exist without generous patrons...
Zendaya and the talent acquisition process
18 months ago I signed up for an Airtel annual roaming package for Rs 15,000. When it came up for renewal I was offered...
Bring out the hedgehogs – the Indians are coming v2
"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...
Image Branding: I can’t do Kim’s dress code.
Image branding is not just for people - it is for companies too. In the early 2000s the big companies all had a live...
Name a luxury brand, and I’ll tell you why it’s luxury
Name a luxury brand, and there will be one "better". There was a question about the "hierarchy of luxury brands" on one of my...
How to use Chat GPT and monetise your website
Chat GPT eats your content for free, and does not direct any web traffic back to you. What can you do in this new world to be relevant?
AI can outchat Arnab Goswami: but with data
There's a lot of chatter in marketing circles about generative AI and how ChatGPT will replace a lot of content creation jobs. It will,...
Sales and Marketing are not the same
Peter Drucker said marketing and innovation are the only purpose of a business. So what is the role of sales? We explore sales and marketing and their respective roles in this article.
I’ve Been Hacked – Revisiting the Value of Social Media
“OMG, your bank details are posted on your Insta handle” squealed the daughter in alarm late last night. She has a higher value of...
Types of Branding: Cardi B and McD teach us
I consider McDonald’s a kid friendly place. Looking for ways to add excitement beyond the Happy Meal, McDonald’s in the US is marketing ‘celebrity...