Is Humaning the Marketing Trend for 2021?

Is Humaning the Marketing Trend for 2021?

Many marketers (and their CEO bosses) have possibly had more time on their hands than usual. And spent more time with their favourite humans...
Paul Writer marketing

Jassi, jaisi koi nahi in Amsterdam

I went to a neighborhood mobile phone shop in Amsterdam. On showing my id the store owner cheerfully chirped “Jassi, jaisi koi nahi”. He’s...
marketing

To quote Borat, your brand can be “very nice”

In 2006 the movie Borat (Sacha Baron Cohen) was a big hit. The full name of the movie was Borat: Cultural Learnings of America...
How You Like That Be like BLACKPINK

How You Like That? Be like BLACKPINK

That’s not a grammar error. BLACKPINK’s music video “How you like that” just hit 600 million views on YouTube, setting some sort of a...
Can Marketers Use Brand Megaphones Inbox

Can Marketers Use Brand Megaphones Inbox

The Registrar who officiated at our wedding was a man who had clearly watched too many Hugh Grant movies. In addition to the mangalsutra (for...
Morals of Marketing

Of Van Halen and the Morals of Marketing

In the 80s I lived in a tiny town in South India. Relocating from Sydney, it took a bit of getting used to. Luckily,...
CX

Eshna’s Hoop-la Can Teach You CX

My mother-in-law at 84 has finally got a smartphone and is learning how to use it. She has resisted this for years, but now...

Be famous and humble. Be like Elon Musk.

When we are successful we ascribe it to our wonderful team, support of our parents, god’s blessings, luck, fortunate timing, the better half, amazing...
Would Davos without a Bono selfie be the same

Would Davos without a Bono selfie be the same?

Whether it was shivering on the streets of Davos for the World Economic Forum to catch sight of an elusive celebrity or organizing the...
How MohanDa changed his career by networking

How Mohan-Da changed his career by networking

Mohan was an institution in IIM Calcutta. He ran the sole tuck shop and saw many desperate students cadging for loans for...