Billie’s Influencer Marketing Strategy is not yours.

Influencer marketing strategy is nice, but researching Billie Eilish is more of an eyeopener.  I just attended her concert - she is an amazing...
Why is personal branding important

Why is personal branding important?

I'll tell you why personal branding is important - it's because I’m not doing a Serena and retiring just yet. On the other hand I’ve...
Mind share is key to profitability

Market share: A key to profitability

Market share is a key to profitability, but before we can get there let's discuss mind share. The debate over my comment about career...

Why do people work?

"Why do people work" is a question anyone who works beyond subsistence should ask themselves.  "The first gig is for money, the second for...
Career stages lessons from Dali and BTS

Career stages planning

Save your soul like Dali and BTS Career stages planning is even for Korean Boy (now men) Band, BTS who are...

The Queen Rocks Work For 70 Years

I hope you had a chance to tune in to the Party at the Palace concert celebrating Queen Elizabeth's platinum jubilee - that's 70...

Dealing with FOMO: Drowning in the Sea of Success

Dealing with FOMO is relatively new for me.  Let me tell you why.  When I was young and impressionable, I was a Princess Diana...

Kourtney’s Long Tail

 Almost every publication that approaches you says that they have millions of readers. It always surprises me that I have never heard of them,...

Personalized Marketing for You

Personalized marketing would be super easy if zodiac signs were infallible. I think it is impossible to characterise the diversity of the human race...

I do human better than you

When we go to our friend’s house and they offer us a plate of snacks, we know we should take one or two and...