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Giva, ask Sabyasachi for a Brand Map
The Peculiar Case of the Bralette
The outfit that Kriti Sanon wore for the Giva jewellery Rakhi ad would not raise eyebrows in most Gen Z circles...
Elon, we’re no longer the big cats
We've all heard about the utopia envisaged by Elon of "optional employment" where we will while away our time with video games and growing...
LinkedIn is the New Facebook :)
Kid graduated kindergarten? Adorable. Your pet hangs out with you for conference calls? That photo is so much more interesting than the call! You...
Gideon, the $6 billion OG personal brand
Gideon can teach us all about personal branding, and how to be a true influencer. Let me tell you about the first time I...
800 D2C Brands. Phooey! Fake Numbers.
Yo! I badly wanted to order Sea Monkeys as a kid. They advertised in comic books and it seemed magical - put these eggs...
Marketing gets CRED out of the red.
Why Marketing Gets CRED Out of Red
CRED's near-billion-dollar hire-acquisition by WhatsApp proves a principle I've been writing about since 2008: Mindshare leads to Marketshare,...
Do I feel safe with SpaceX? Yes. Elon, no.
I'd definitely not feel safe with Elon. In any context. But the SpaceX IPO? At some point I felt the FOMO. A wish to...
“AI could do this better!” – Said Chandra. And me. Or not.
In Miniso the sales assistant stood smiling in a corner with his head at a weird angle. I was pleasantly surprised at the attentiveness....
ShahRukh and I will dance a million times
Top Star Nayakan was my brainchild as a young ad executive handling Lipton Top Star Tea which was sold to tea shops. My insight...
I want to be Barbra Streisand
Shopping in real life (IRL) sucks. To be more precise the billing sucks. And the rest of it could be hugely reimagined using tech...