Pathkind Fishes in Troubled Waters

Pathkind Fishes in Troubled Waters

The new tear-jerker Pathkind ad was shared on multiple groups. It is intended to bring to life Pathkind's (a part of Mankind Pharma) chosen position...
Ronaldo crashes Coke share price. By 2 cents

Framing: Viral Content Marketing Technique

Ronaldo brought down the market cap of Coca Cola by $4 billion, just by removing the bottles from the podium.   That's what the...
personal-branding-with-GTM-Strategy

How to Build your Personal Brand with a good GTM Strategy

I have written about Billie Eilish in the context of personal branding before - how she defines her self-image better than most. She’s rather...

Be Like Billie.

I’ve not been in the mood to write this newsletter for the last couple of weeks. It’s hard to be relevant when it seems like...
Do a Disha - Dash to Maldives. Sort of.

Do a Disha – Dash to Maldives. Sort of.

Disha Patani, Tiger Shroff and other celebrities have been tut-tutted by Shobhaa De for escaping to Maldives. I can’t offer you a flight there but...
Marketers are Merchants of Hope

Marketers are Merchants of Hope

This is the 489th edition of Marketing Booster Shot, my newsletter for anyone interested in marketing, leadership, cabbages, Kardashians - and more:) This week my...

Is your MBA a cow or a dog?

An article in Forbes titled "Is An MBA Worth It? After Covid-19, Absolutely Not” caught my attention and spurred discussion on LinkedIn. I’ve benefited greatly from...

I want to be a Bot Boss when I grow up

COVID is driving digital adoption and India is leapfrogging into the digital economy. This is crunching a transition that would have normally taken a...
Why Your CV Needs Numbers

Why Your CV Needs Numbers

The rollback - as an oversight - of interest rates on small savings schemes announced by the government, shows how even 1% can have...
brand strategy

Deepika Padukone and How to Position Yourself

Amongst the raft of celebrities that are showing their love of ripped jeans, Deepika is a notable absentee. Frequently photographed in jeans with bits...