Uncover New Customer Insights Without Depending On Others

This infographic covers six capabilities that help marketers take charge of their own analytics and develop deeper customer insights. As a marketer, you do vital...
Patanjali - Can The Top Upstart Indian Brand Continue To Grow?

Patanjali – Can The Top Upstart Indian Brand Continue To Grow?

The Indian dream brand has crossed Rs 10,000 crores in revenue.  This puts it ahead of other successful India-headquartered FMCG giants like Dabur and...

Customer Communities: The Engagement Economy’s Best Kept Secret

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged...

5 Ways How Organization Can Achieve Effective Communication

As the age-old adage goes, “It’s not what you say, but how you say it.” Effective communication is the key to an efficient and professional...

E-commerce Trends for 2017

According to a ASSOCHAM-Forrester study, India's E-commerce revenue is expected to jump from $26 billion in 2016 to $103 billion in 2020. While in...

Quirky Ideas for Business Success in 2030!

Warning: Please read this at your own risk. Author isn't liable for any irreversible brain damage inadvertently caused by the loopy ramblings below. The landscape in...

Five Reasons Most Companies Fail at Strategy Execution

It’s no longer a secret that most companies struggle with strategy execution. McKinsey research tells us, for example, that 70 percent of change efforts fall short of...

If I were CMO of Maggi India: How to Manage a Crisis

Maggi for me brings up warm memories of cooking on a hotplate in a hostel room, eating with friends at roadside hangouts, and more...

How To Create A Pitch-Perfect Business Plan

A business plan has got to be one of the single most important documents you’ll create when starting up a business. Not only does...

Four Lessons for Turning Around a Declining Business

The movie theatre business offers insights as to how firms can find new opportunities for turning around dying businesses by understanding consumers and their...

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