Emotion Overplay: Is Tech fuelling the fire?
Some 25 years ago, Bill Gates famously wrote an essay titled ‘Content is King’. He made far-reaching predictions on the subject. One was about...
7 successful B2B brands
(9 minute read with examples of successful B2B brands)
This blog post will cover 7 things successful B2B brands do in order to create an...
5 B2B Content Marketing Hacks to Make Your Growth Easier
How to make B2B content marketing work for your business
B2B content marketing has proven to be one of the most effective ways for companies...
What is Public Relations? Basics of PR explained.
PR is a fantastic marketing channel, but it requires a process and methodical approach. A PR specialist will know how to strategically and creatively...
GTM (Go To Market) Strategy: The 7 Elements of a GTM Plan that Drives...
If you want to build a successful marketing plan, then it's important to start with the go-to market strategy. A GTM strategy is what...
BOREDOM AT WORK
Young executives often complain of boredom in the work place. Whether it is the repetitive nature of the job, the monotony of seeing the...
China Growth Marketing 101- Part 2
In continuation to part 1, where I spoke about few large Apps, their userbase & App ecosystem, here I will dive deep into Super...
Sales OR Marketing? Both, actually
Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories about the great Marketing...
MBAs – use networking to get the job you love | Elkana Ezekiel
This is the time of year when newly graduated MBAs are joining the workforce for their first jobs. A few unlucky ones missed out...
Use of Social Media to Build a Personal Brand | Ira Pradhan
I read an average of five articles from experts, leading in their fields, on a daily basis. It’s like hearing straight from the horse's...