GTM (Go-to-Market) Strategy

GTM (Go To Market) Strategy: The 7 Elements of a GTM Plan that Drives...

If you want to build a successful marketing plan, then it's important to start with the go-to market strategy. A GTM strategy is what...
BOREDOM AT WORK

BOREDOM AT WORK

Young executives often complain of boredom in the work place. Whether it is the repetitive nature of the job, the monotony of seeing the...

China Growth Marketing 101- Part 2

In continuation to part 1, where I spoke about few large Apps, their userbase & App ecosystem, here I will dive deep into Super...
Sales OR Marketing Both, actually

Sales OR Marketing? Both, actually

Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories about the great Marketing...
networking

MBAs – use networking to get the job you love | Elkana Ezekiel

This is the time of year when newly graduated MBAs are joining the workforce for their first jobs. A few unlucky ones missed out...
Use of Social Media to Build a Personal Brand

Use of Social Media to Build a Personal Brand | Ira Pradhan

I read an average of five articles from experts, leading in their fields, on a daily basis. It’s like hearing straight from the horse's...
Got MBA. Now what

Got MBA. Now what?

Just graduated, and want to get your dream job! What if you don’t land the perfect gig using your brand spanking new MBA? Here...
Build your Personal Brand

Build your Personal Brand: Strategies of Bappi Lahiri, Rahul Dravid, Indira Gandhi | Paul...

You have a choice to make. You can choose to be just another person, or you can choose to build your personal brand. Your...
6 Numbers That Can Improve Your Resume

6 Numbers That Can Improve Your Resume

Making sure recruiters shortlist your CV It’s 2021 and time to let go of the one-size-fits-all timeline of career events resume we learned in college. ...
5 Ways AI Can Improve Email Marketing ROI

Email Marketing ROI – AI can boost results

Email marketing ROI can be greatly enhanced by Artificial Intelligence (AI).  Email is one of the most cost-effective ways to reach your customers. But...