A Framework for Influencer Marketing

Bloggers fall into 3 categories - Influencers, Curators, and Endorsers. How should your marketing strategy incorporate all of them? How can you improve impact and reach?

Why Jet Airways Failed – a 4Ps view

Why companies with great customer experience like Jet Airways can also fail. Which P in the 4Ps did they forget? 1 minute watch.

Think Mobile First: Vineet Kumar, SAP SuccessFactors – Jury Digi 100 APAC

Meet your jury for Digi 100 APAC. Vineet Kumar is the Senior Director of Marketing at SAP. He is responsible for building brand, thought...
Bobby Patrick, CMO, UiPath

A Robot for Everyone – Interview with Bobby Patrick, CMO, UiPath

Robots do the work we hate. So, everyone loves Robotic Process Automation, as the bot will take over the repetitive aspects of your work....

Marketing Maverick: Karim Mouahbi, Head of Marketing at Mad Paws #APACLeaders

Paul Writer interviewed Karim Mouahbi, who is based in Sydney as Head of Marketing for Mad Paws, Australia’s leading pet sitting marketplace that's backed by Qantas Ventures.