Google Duo

Rewind 2018 Ad Review: #BeThere with Google Duo Advertisement

With over 500 million downloads, Google Duo advertisement seems to have become more popular over the past few months. Their ad campaign #LetsDuoIt that seemed...

9 Games from a 90’s Childhood

With the release of the Nintendo Switch and rapid developments in VR, gaming is seeing a boom like never before. India in itself is...
Swiggy’s Latest Ad Delivers Food for Thought #WhatsInAName

Ad Review: Swiggy’s Latest Advertisement Delivers Food for Thought #WhatsInAName

Zomato and Swiggy are in a race to be the front-runners in the FoodTech Market‒ a spot Swiggy just might win with their heartwarming...

How Has Gamification Become an Intrinsic Part of Our Experiences?

I remember a time when I was obsessed with Super Mario Brothers. Coming home from school, I would spend hours (as Mario) running and...

Are you Prepping for Amazon Prime Day?

Shoppers love the ‘buy one, get one free’ offers, but there’s nothing shoppers love more than a good sale! A sale where you can...

Ad Review: How Bright is Ikea’s Make Everyday Brighter Campaign?

Who hasn't heard about the multinational furniture-retail company, Ikea, founded in Sweden? Ikea is set to open their first ever store in India on...

Video Report: TorcAI Webinar: Is GDPR the end of ‘data-driven marketing’?

Read the full report here, and our interview with Raghavendra Agarwala, CTO of TorcAI here.

Video Newsletter: Deepi- Why Bring Back Tipping?

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IGTV and the Content Conundrum

A new product launch is the most nerve-wracking event in the life of a working professional. Whether you belong to production, marketing or sales,...

Video Newsletter: What Can Virat Learn From Prague?

  Take a look at our first ever video newsletter created by the CEO of Paul Writer, Jessie Paul. You can read the newsletter here.