Making Your Mark Online

The internet and digital media are evolving at a rapid pace, and already they hold so much sway over our everyday lives. It only...
Thums Up and Marvel team up

A World of Infinite (Marketing) Possibilities with Avengers: Infinity War

'Do You Dare Remove Thanos?' Lucky you if you did. The ones who did were the lucky few who were rewarded with a free ticket to...

Ad Review: Is it too Late Now to Say Sorry? Facebook’s Timely Apology

Who hasn't heard about Cambridge Analytica? The scandal that exposed the shockingly low security of data, and how data is used as a tool for...

The Hotstar-IPL Follow-Up Piece

Two weeks ago, when IPL 2018 was just kicking off I had written this piece around Hotstar’s business model in general and what IPL could...

Ad Review: Is LinkedIn’s Recent Campaign Inspired by High School Musical?

  There's a famous song from the teen movie series 'High School Musical' titled 'We're all in this together.' LinkedIn's new campaign #InItTogether, it would...

Ad Review: Pregakem’s Parenthood is for All

Pregakem known for their ad featuring celeb duo Riteish Deshmukh and Genelia D'souza, recently released an interesting ad featuring a deaf and mute couple. The older ad...

9 Games from a 90’s Childhood

With the release of the Nintendo Switch and rapid developments in VR, gaming is seeing a boom like never before. India in itself is...
Ad Review: Nivea Turns The Tables On Viewers

Ad Review: Nivea Turns The Tables On Viewers

We’re all guilty of skipping ads thanks to YouTube's blessed 'skip ad' feature that allows you to skip the ad once five seconds are...
Left to Right: VS Kannan Sitaram, Vinay Singh, Kanwaljit Singh

What Does The Millennial Shopper Want?

Millennials continue to be the target audience for the brands and marketers in 2018. We of course, know how entire marketing strategies have undergone...

Are Exams Equivalent to Fear? Five Ads That Address the Issue

The word 'exam' in India is a term that generally evokes fear in students. Is it the peer pressure, or the pin-drop silence in...

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