Belson Podcast

Akasa Air – better experience by design: Belson Coutinho

Akasa Air is the latest airline to launch in India!  In this podcast with Belson Coutinho, co-founder of Akasa Air, Jessie and Vaishnavi discuss...
Deng Xiaoping Cats Quote

Happy Employees are Overrated

Happy employees are over-rated.  Let me give you two examples.  Donald Trump and Boris Johnson were very happy employees. They were empowered and clearly...

Personalized Marketing for You

Personalized marketing would be super easy if zodiac signs were infallible. I think it is impossible to characterise the diversity of the human race...

10 Tips to create an effective video ad for business

Do you know almost 86% of the brands are using video marketing as an effective tool?Yeah, you read that right!Video marketing is like a...

5 Holiday Marketing Strategies for B2B

Holiday marketing strategies need to start in July - whether you’re trying to close Q4 deals or set the stage for the next year....

7 Festive Season Marketing Ideas for India

Standardization and festive season marketing can help sustain tradition into the age of mass migrations and nuclear families. Help brands create a common, shared, culture.
Is Marketing Science or Art

Is Marketing a Science or An Art?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, 1838 – 1922,  Founder...
Culture Drives Corporate Value

Building the Foundation of Corporate Culture

This article provides a handy framework, a template to define the culture across your corporate functions and examples from Ben and Jerry's, Infosys, Happiest Minds, Zomato and others.
Advanced Methods for Your Personal Brand

How to build a Personal Brand: Advanced Methods

A strong suggestion – do not enter into these advanced methods if you have started and moved a fair bit on the basic steps. If you do so, you will be risking not having impactful and deep content on your chosen topic.
5 Ways to Strengthen Internal Communications in a Crisis

5 Ways to Strengthen Internal Communications in a Crisis

Impactful internal communications can make employees feel excited about the work, connected with leaders and their vision and committed to furthering the goals of the organization, and thus the importance of its function. Following are five ways these teams can take.