Paul Writer

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Bring out the hedgehogs – the Indians are coming v2

"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...
Brand Lululemon Journey

Brand Lululemon: An Unconventional Journey

Brand Lululemon resonates strongly in the realm of athletic apparel. Despite its unconventional name and logo's origin, the brand has been successful in establishing...
Challenger Brands Can Market Without Money

Challenger Brands Can Market Without Money

Successful challenger brands, including Indian IT giants TCS, Infosys, and Wipro, and international brands such as Zara, Sriracha Hot Sauce, Zoom, Canva, Naturals Ice...

Marketing Strategy for B2B: 2 Rules | Malcolm Frank for Paul Writer

Far too often, in B2B marketing, the message becomes a diluted soup of industry acronyms and groupthink.  In time, it becomes quite hard to distinguish one company’s message from another’s.  To clients, this simply turns into a wall of white noise.  To break through this, effective B2B marketing must follow 2 rules

The Power of Podcast Marketing and How to Use It in Your Strategy |...

Podcast marketing has become a popular way to distribute content in the past few years. They're perfect for commuting, working out, or even just...
Best Marketing books for Founders

Best Marketing Books for Founders

Do you want to improve your marketing acumen? Read at least one of these - a compilation of the best books on sales and...
AI

Can AI Have A Soul

Will algorithms have a soul? Can AI have a soul was a thought prompted by my 13 year old's first flight alone with Indigo airlines....

5 Holiday Marketing Strategies for B2B

Holiday marketing strategies need to start in July - whether you’re trying to close Q4 deals or set the stage for the next year....

7 Festive Season Marketing Ideas for India

Standardization and festive season marketing can help sustain tradition into the age of mass migrations and nuclear families. Help brands create a common, shared, culture.

What is marketing communication

Effective communication ensures that the right channels are used to pass the information to the target audience. Effective marketing communication drives the achievement of set goals and objectives. These goals often include gaining popularity, generating leads, or driving sales.