Paul Writer

Content Marketing Strategies with AI: 12 Innovative Uses for ChatGPT

Content Marketing Strategies with AI

Content marketing strategies are being transformed by Artificial Intelligence (AI). If you’re not using it, time to retire! ChatGPT is not just another technological...
Unlocking the Power of ChatGPT A Guide on How to Use ChatGPT for Content Creation

Unlocking the Power of ChatGPT

Use ChatGPT for content creation. This is going to revolutionise the industry! There are so many ways it can make your content more effective.
Transform Your Marketing with Declarative Language A Mindful Approach

Transform Your Marketing with Declarative Language: A Mindful Approach

75% of consumers are more likely to make a purchase from a brand that recognizes them by name, recommends options based on past purchases,...
companies using chatgp

Bring out the hedgehogs – the Indians are coming v2

"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...
Brand Lululemon Journey

Brand Lululemon: An Unconventional Journey

Brand Lululemon resonates strongly in the realm of athletic apparel. Despite its unconventional name and logo's origin, the brand has been successful in establishing...
Challenger Brands Can Market Without Money

Challenger Brands Can Market Without Money

Successful challenger brands, including Indian IT giants TCS, Infosys, and Wipro, and international brands such as Zara, Sriracha Hot Sauce, Zoom, Canva, Naturals Ice...

Marketing Strategy for B2B: 2 Rules | Malcolm Frank for Paul Writer

Far too often, in B2B marketing, the message becomes a diluted soup of industry acronyms and groupthink.  In time, it becomes quite hard to distinguish one company’s message from another’s.  To clients, this simply turns into a wall of white noise.  To break through this, effective B2B marketing must follow 2 rules

The Power of Podcast Marketing and How to Use It in Your Strategy |...

Podcast marketing has become a popular way to distribute content in the past few years. They're perfect for commuting, working out, or even just...
Best Marketing books for Founders

Best Marketing Books for Founders

Do you want to improve your marketing acumen? Read at least one of these - a compilation of the best books on sales and...
AI

Can AI Have A Soul

Will algorithms have a soul? Can AI have a soul was a thought prompted by my 13 year old's first flight alone with Indigo airlines....