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Marketing without a budget. How any brand can compete and win!
Here's a sneak peek of the magic we unleashed:
Jessie shared her expertise on stretching marketing budgets and avoiding costly ad campaigns.
We explored...
CMO JD: What should a Job Description look for
CMO JD - Chief Marketing Officer Job Description - must include a wide range of skills to ensure the candidate is well-suited for the...
Frugal Product Marketing: Maximizing Impact with Minimal Spend
Frugal marketing can deliver results. In this article Jessie Paul outlines the methods. Better still watch the live discussion!
Better Content Marketing With AI: Top 10 Tips
In this article, we will explore the top 10 checks you must do to ensure you are leveraging AI safely and efficiently. With the...
Content Marketing Strategies with AI
Content marketing strategies are being transformed by Artificial Intelligence (AI). If you’re not using it, time to retire! ChatGPT is not just another technological...
Unlocking the Power of ChatGPT
Use ChatGPT for content creation. This is going to revolutionise the industry! There are so many ways it can make your content more effective.
Transform Your Marketing with Declarative Language: A Mindful Approach
75% of consumers are more likely to make a purchase from a brand that recognizes them by name, recommends options based on past purchases,...
Bring out the hedgehogs – the Indians are coming v2
"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...
Brand Lululemon: An Unconventional Journey
Brand Lululemon resonates strongly in the realm of athletic apparel. Despite its unconventional name and logo's origin, the brand has been successful in establishing...
Challenger Brands Can Market Without Money
Successful challenger brands, including Indian IT giants TCS, Infosys, and Wipro, and international brands such as Zara, Sriracha Hot Sauce, Zoom, Canva, Naturals Ice...