People Shopping in a Mall

Amazon Marketing Strategy for Prime Day India (Omni-channel Campaign)

Most brands today talk omni-channel, multi-lingual campaigns, but very few have been able to make them come alive in this cohesive manner.  Amazon’s marketing team has put in a lot of effort to differentiate Prime Day from yet-another-sale that screams discounts from the front page of the newspaper.  AR, VR, interactive videos - the future is here now.  Ravi Desai, Director Mass and Brand Marketing says that all their marketing is “customer backwards”.  This is what shoppers want.  Right now. Right here in India.  Is everyone else ready?

Chai Break with Neeraj Kumar, CEO, Valuebound

For this segment of Chai Break, we caught up with Neeraj Kumar, CEO of Valuebound, a Drupal development company, actively involved in developing content...

Chai Break with Raghavendra Agarwala, CTO & Co-Founder, TorcAI

For this segment of Chai Break, we had an interesting chat with Raghavendra Agarwala of TorcAI. Last week we had a webinar hosted in partnership...

Video Highlights: Chai Break with Praveen Rao, GM & SVP censhare India

  We had an interesting chat with Praveen Rao of censhare, who will be a speaker at our event hosted in association with censhare today! Read the interview...

Chai Break with Praveen Rao, GM & SVP censhare India

We had an interesting chat with Praveen Rao of censhare, who will be a speaker at our event hosted in association with censhare next...

Chai Break with Nakul Shenoy, User Experience Consultant, RoofandFloor

We caught up with Nakul Shenoy, UX consultant for a quick chat about what 2018 looks like in the designing world. 1. What excites you...

Chai Break with Tanay Kumar, CEO and Co-Founder, Fractal Ink Design Studio

We caught up with Tanay Kumar, CEO and Co-Founder, Fractal Ink Design Studio for a quick chat about what 2018 looks like for him. 1. What...

Beyond Pink: Himani Agrawal, Director, Integrated Marketing at Microsoft India

In this segment of ‘Beyond Pink’, we talk to Himani Agrawal, Director of Integrated Marketing at Microsoft India. Read on to know what Himani has...

Chai Break with Sandeep Nagpal, VP, Marketing, Cvent

From discussing his upcoming book to his time in Microsoft, we caught up with Sandeep Nagpal, VP, Marketing, Cvent to see what 2018 looks...

Dark Patterns in Marketing

What are dark patterns? Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...