A different content strategy for a new visitor and returning visitor

Does your Content Management Strategy Differentiate a New Reader from a Returning Visitor?

Experiences should be personal. Anything else is irrelevant declares Adobe's content personalization solution on its website. 94% of senior-level executives believe that personalization is...

Digital Marketing Trends Paving the Path to 2020

First, with the advent of the internet and then the social media, Digital marketing has changed rapidly in the last two decade.  Largely spurred...

Pluralsight Launches IRIS to Measure and Verify Technology Skills

Pluralsight, the enterprise technology learning platform, has launched a new skills assessment and development suite that replaces traditional methods for assessing and benchmarking technology...

What’s Black, Grey & White? The Advertising Landscape

Digital advertising has seen tremendous growth in India and is heralded as the “Smart Age” with a growth of 33.5% CAGR, KMPG Report 2017....

CX Chat: Interview with Jagdish Mitra, Chief Strategy & Marketing Officer – Head Growth...

We caught up with Jagdish Mitra, Chief Strategy & Marketing Officer - Head Growth Factories, Tech Mahindra at Futurist Business Conclave 2017 for a quick...
Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools

Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools

Demand generation is generating interest and creating awareness of one’s company, products or services through content. Lead generation on the other hand is a...
Marketing 2020: Chai Break with Jaspreet Bindra, SVP – Digital Transformation, Mahindra

Marketing 2020: Chai Break with Jaspreet Bindra, SVP – Digital Transformation, Mahindra

Digital Transformation is a hot priority for every business and the Paul Writer editorial team caught up with Jaspreet Bindra, Senior Vice-President – Digital...

Waste Not, Want Not – Avoid Data Floods & Get Real Insights

As per a report by eMarketer, the Digital Marketing Industry is a 68-billion-dollar business. As people move online to consume content of all shades,...

“Why Omnichannel?”Is Not the Question. “When Omnichannel?” Is

In an ideal world, the illusive seamless customer journey would actually exist, and it would live up to the old saying that “all roads...

Who Abandoned the Cart? Your Customer or You?

Where marketing is concerned, omnichannel and retail seem to make perfect bedfellows, given the boom in e-retailing globally. Not to be left behind, India...

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