Paul Writer


Why Jet Airways Failed – a 4Ps view

Why companies with great customer experience like Jet Airways can also fail. Which P in the 4Ps did they forget? 1 minute watch. To have a...
Paul Writer Unveiled Delhi NCR Hot Brands 2019!

Paul Writer Unveiled Delhi NCR Hot Brands 2019!

Following the success of the Bengaluru Brand Summit &Hot Brands 2019, Paul Writer unveiled the Delhi NCR Hot Brands at The Leela Ambience on...
My Digital Marketing isnt working

My Digital Marketing isn’t working

Is your digital marketing not working? The reason could be weak marketing operations. This article will tell you why your digital marketing is not a success and how you can fix it.

“Grow by taking risks”: Chai Break with Vasuta Agarwal, InMobi

This week for our Chai Break session we caught up with Vasuta Agarwal, VP & GM, India & South Asia at InMobi. She manages...

Chai Break with Vijaya Kumar Ivaturi, Co-Founder and CTO, Crayon Data

Read his insights on how the social shift impacts the technology shift and vice versa and the way we go to market...

Tech Talk: Reviewing Spinkx Content Marketing Automation Plugin for WordPress

Product name: Spinkx Content Marketing Automation Plugin for WordPress Product description: Spinkx is an open source freestyle traffic building & monetization platform for the bloggers, influencers, marketers...
People Shopping in a Mall

Amazon Marketing Strategy for Prime Day India (Omni-channel Campaign)

Most brands today talk omni-channel, multi-lingual campaigns, but very few have been able to make them come alive in this cohesive manner.  Amazon’s marketing team has put in a lot of effort to differentiate Prime Day from yet-another-sale that screams discounts from the front page of the newspaper.  AR, VR, interactive videos - the future is here now.  Ravi Desai, Director Mass and Brand Marketing says that all their marketing is “customer backwards”.  This is what shoppers want.  Right now. Right here in India.  Is everyone else ready?

Chai Break with Neeraj Kumar, CEO, Valuebound

For this segment of Chai Break, we caught up with Neeraj Kumar, CEO of Valuebound, a Drupal development company, actively involved in developing content...