CX Chat: Interview with Jagdish Mitra, Chief Strategy & Marketing Officer – Head Growth...

We caught up with Jagdish Mitra, Chief Strategy & Marketing Officer - Head Growth Factories, Tech Mahindra at Futurist Business Conclave 2017 for a quick...

“Why Omnichannel?”Is Not the Question. “When Omnichannel?” Is

In an ideal world, the illusive seamless customer journey would actually exist, and it would live up to the old saying that “all roads...

Who Abandoned the Cart? Your Customer or You?

Where marketing is concerned, omnichannel and retail seem to make perfect bedfellows, given the boom in e-retailing globally. Not to be left behind, India...

Chai Break with Sunil Mittal, EVP & Chief Sales and Marketing Officer, CSSCorp

What makes a good marketer? “The Times they are a Changin’ “, sang Bob Dylan back in 1964. That’s the reality we find ourselves in...

Chai Break with Belson Coutinho, Vice President – Marketing, eCommerce & Innovations, Jet Airways

What makes a good marketer? Unfortunately, there is no silver bullet here. A good marketer needs to have a mix of attributes. First and foremost one...
Strategies to Optimise SEO for India

Strategies to Optimise SEO for India

According to a study conducted by Group M, a leading digital agency, digital media spend is expected to see an increase from Rs. 7300...

Meet The Jury: Lloyd Mathias, Sr. Marketing Director, Asia pacific Japan, HP Inc

Lloyd Mathias Sr. Marketing Director, Consumer PC’s Asia Pacific Japan HP Inc Lloyd Mathias was till June 2017 the Senior Marketing Director for HP’s Consumer PC business across...

Video Strategies That Work for India

Can a digital marketer ignore video? In India, total Internet video traffic will be 75 per cent of all Internet traffic in 2020, up...

Beyond Pink: Sowmya Nanjundaiah, CEO, INCITE

In this segment of ‘Beyond Pink’, we talk to Sowmya Nanjundaiah, CEO, INCITE where she helps companies reimagine how they interact with their customers...

Desi Digital Cookbook: Why Digital Marketing in the Indian context is different

Whatever you can rightly say about India, the opposite is also true - Cambridge economist Joan Robinson. We can argue that global best practices will...

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