Why And How Are Indian Brands Riding The Selfie Wave

Why And How Are Indian Brands Riding The Selfie Wave

Indians are often quick in adopting global trends. When selfies became the rage last year, people on this side of the continent caught up...

BBS Speaker: Neelakanta Rao Jagdale, CMD, Amrut Distilleries Ltd

In your own words how do you describe a ‘hot’ brand? A hot brand is an asset developed by the manufacturer keeping the end consumer...

8 Indian Beverage Brand Stories You Should Know About

Thums Up, our very own thunder drink is now 40 years old. Launched in 1977 by the Parle Brothers, to offset the withdrawal of...
Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution

Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution

I’ve just looked at my inbox. I’ve been out of the office for 2 days this week and have accumulated 411 unread emails. A...

Delhi Brand Summit: Vivek B Srivatsa, Head Of Marketing, Renault India Pvt Ltd

1. In your own words, how do you describe a `hot' brand? For me Brand Value is defined by how much "More" a customer is...

In Conversation With Subhasish Chakraborty, Chairman & MD, DTDC Courier

Paul Writer talks to Subhasish Chakraborty, Chairman & MD, DTDC Courier about the Importance of Digital Presence and Customer Centricity .post-img{ display: none !important;...

Wipro. Has. A. New. Logo. But. What. About. The. Big. Story.

The Rainbow Flower (1998 - 2017) has finally been retired  As has the “Applying Thought” tagline.  The sunflower was a hat-tip to Wipro’s heritage...

BBS Speaker: Vikran Sabherwal – Vice President, Marketing, MTR Foods

In your own words, how do you describe a `hot' brand? Contemporary brands which continue to stay relevant to the consumer life, and continuously delight...

Lead Right To Sustain Leadership In A Fiercely Competitive Market

It is difficult to sustain leadership when customers are constantly raising their expectations. From our experience, we say there are two realities. First, our employees have to...

Havas Launches The World’s First “Meta DSP”

Today, Affiperf, Havas’ programmatic pure player, became the first company in the world to offer brands the opportunity to operate seamlessly across multiple demand...