If I were CMO of Maggi India: How to Manage a Crisis
Maggi for me brings up warm memories of cooking on a hotplate in a hostel room, eating with friends at roadside hangouts, and more...
The Hotstar-IPL Follow-Up Piece
Two weeks ago, when IPL 2018 was just kicking off I had written this piece around Hotstar’s business model in general and what IPL could...
Marketing Strategy for B2B: 2 Rules | Malcolm Frank for Paul Writer
Far too often, in B2B marketing, the message becomes a diluted soup of industry acronyms and groupthink. In time, it becomes quite hard to distinguish one company’s message from another’s. To clients, this simply turns into a wall of white noise. To break through this, effective B2B marketing must follow 2 rules
AdReview: Saas Bahu Dosti for Cadbury Dairy Milk
The ad opens with baand, baaja and baarat and shows a woman watching the celebration from her balcony with a bar of Cadbury Dairy...
Wipro. Has. A. New. Logo. But. What. About. The. Big. Story.
The Rainbow Flower (1998 - 2017) has finally been retired As has the “Applying Thought” tagline. The sunflower was a hat-tip to Wipro’s heritage...
9 Cartoon Network Shows You Should Know About
Hello and Welcome Back to our Nineties Nostalgia! This week we look back at cartoon series that Cartoon Network once hosted. Today, the channel...
Apple Taglines and Ads – Why They Work
"What happens on your iPhone, Stays on your iPhone" announces an Apple ad looming over CES (a major tech trade show) in Las Vegas....
The Future of Commerce
It’s now possible for you to maintain a reasonable diet and lifestyle without stepping outside your home. You can ship in digital entertainment, and...
Why And How Are Indian Brands Riding The Selfie Wave
Indians are often quick in adopting global trends. When selfies became the rage last year, people on this side of the continent caught up...
BBS Speaker: Neelakanta Rao Jagdale, CMD, Amrut Distilleries Ltd
In your own words how do you describe a ‘hot’ brand?
A hot brand is an asset developed by the manufacturer keeping the end consumer...