The Hotstar-IPL Follow-Up Piece

Two weeks ago, when IPL 2018 was just kicking off I had written this piece around Hotstar’s business model in general and what IPL could...

The Future of Commerce

It’s now possible for you to maintain a reasonable diet and lifestyle without stepping outside your home. You can ship in digital entertainment, and...
Why And How Are Indian Brands Riding The Selfie Wave

Why And How Are Indian Brands Riding The Selfie Wave

Indians are often quick in adopting global trends. When selfies became the rage last year, people on this side of the continent caught up...

Wipro. Has. A. New. Logo. But. What. About. The. Big. Story.

The Rainbow Flower (1998 - 2017) has finally been retired  As has the “Applying Thought” tagline.  The sunflower was a hat-tip to Wipro’s heritage...

BBS Speaker: Neelakanta Rao Jagdale, CMD, Amrut Distilleries Ltd

In your own words how do you describe a ‘hot’ brand? A hot brand is an asset developed by the manufacturer keeping the end consumer...

5 Ways How Organization Can Achieve Effective Communication

As the age-old adage goes, “It’s not what you say, but how you say it.” Effective communication is the key to an efficient and professional...
Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution

Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution

I’ve just looked at my inbox. I’ve been out of the office for 2 days this week and have accumulated 411 unread emails. A...

In Conversation With Subhasish Chakraborty, Chairman & MD, DTDC Courier

Paul Writer talks to Subhasish Chakraborty, Chairman & MD, DTDC Courier about the Importance of Digital Presence and Customer Centricity .post-img{ display: none !important;...

Delhi Brand Summit: Vivek B Srivatsa, Head Of Marketing, Renault India Pvt Ltd

1. In your own words, how do you describe a `hot' brand? For me Brand Value is defined by how much "More" a customer is...

BBS Speaker: Vikran Sabherwal – Vice President, Marketing, MTR Foods

In your own words, how do you describe a `hot' brand? Contemporary brands which continue to stay relevant to the consumer life, and continuously delight...