AdReview: Saas Bahu Dosti for Cadbury Dairy Milk

The ad opens with baand, baaja and baarat and shows a woman watching the celebration from her balcony with a bar of Cadbury Dairy...

5 Ways Your Organization Can Achieve Effective Communication

There is a tremendous change in how people and teams together work these days. Teams today are more agile while organizational structures are kept more flat to keep communications and information flowing. Communication tool should try and create more open, digital environment that makes work visible, integrated and accessible—across the team.

The Future of Commerce

It’s now possible for you to maintain a reasonable diet and lifestyle without stepping outside your home. You can ship in digital entertainment, and...
Why And How Are Indian Brands Riding The Selfie Wave

Why And How Are Indian Brands Riding The Selfie Wave

Indians are often quick in adopting global trends. When selfies became the rage last year, people on this side of the continent caught up...

Wipro. Has. A. New. Logo. But. What. About. The. Big. Story.

The Rainbow Flower (1998 - 2017) has finally been retired  As has the “Applying Thought” tagline.  The sunflower was a hat-tip to Wipro’s heritage...
Cartoon Network Shows

9 Cartoon Network Shows You Should Know About

Hello and Welcome Back to our Nineties Nostalgia! This week we look back at cartoon series that Cartoon Network once hosted. Today, the channel...

BBS Speaker: Neelakanta Rao Jagdale, CMD, Amrut Distilleries Ltd

In your own words how do you describe a ‘hot’ brand?A hot brand is an asset developed by the manufacturer keeping the end consumer...
Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution

Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution

I’ve just looked at my inbox. I’ve been out of the office for 2 days this week and have accumulated 411 unread emails. A...

Apple Taglines and Ads – Why They Work

"What happens on your iPhone, Stays on your iPhone" announces an Apple ad looming over CES (a major tech trade show) in Las Vegas....

In Conversation With Subhasish Chakraborty, Chairman & MD, DTDC Courier

Paul Writer talks to Subhasish Chakraborty, Chairman & MD, DTDC Courier about the Importance of Digital Presence and Customer Centricity.post-img{ display: none !important;...