Menu
What makes an influencer?
What makes an influencer is a million dollar question given how the market for buying (and selling) influence is booming. I was pondering this...
Around the World in 3 Ads: Snickers, McDonald’s & Amazon
Welcome back to our new segment Around the World in 3 Ads! For our second episode, we're looking at ads from Snickers, McDonald's and...
Around the World in 3 Ads: Nike, Tide & Dove
Paul Writer is excited to introduce our showcase for international ads. Every fortnight, we'll be looking at three interesting ads from around the world....
Ad Review: Bittersweet or Just Sweet Nostalgia in #YouAreMyParleG Campaign?
You can't have lived in India without having heard of Parle-G biscuits. The little girl who is the face of the brand is adored...
Levi’s #IShapeMyWorld Focuses on Unstoppable Women
Dedicated to all those unstoppable women, who have shaped their world
For International Women's Day 2017, Levi's released a campaign titled #IShapeMyWorld. Focusing on influencers...
Beyond Pink: Himani Agrawal, Director, Integrated Marketing at Microsoft India
In this segment of ‘Beyond Pink’, we talk to Himani Agrawal, Director of Integrated Marketing at Microsoft India. Read on to know what Himani has...
InstaWhoppers: Burger King Instagrams Their Way To Consumers
Would you move out for a burger?
Burger King's diverse marketing has been making headlines for its innovation. Their interaction with Wendy's (a competitor) went viral...
Mum’s The Word: 5 Mother’s Day Ads You Must Watch
Ever heard about a job with no pay, where you're on duty 24/7 and will have to undergo severe changes, physically and mentally? Cardstore...
Just Swiggy It: Swiggy’s Digital Campaign Hits A Six This IPL Season
Following their first-ever digital campaign, Swiggy launched six ads for the IPL season. Each ad features an aspect they offer, like 'no minimum order', 'lightning...
Ad Review: Is Lifestyle’s Ad #ImperfectlyPerfect Girl Perfect?
Women in ads are usually doing either of two things: cleaning something, or looking beautiful. If they're not the protagonists of the ad, they're...