Paul Writer

There’s More to Thought Leadership than Just Leads

Thought leadership isn't directly about lead generation. Dave Munn of ITSMA will tell you how to bridge the gap and better understand why you should invest in thought leadership.

Frugal Product Marketing: Maximizing Impact with Minimal Spend

Frugal marketing can deliver results. In this article Jessie Paul outlines the methods. Better still watch the live discussion!

Would you spend $500 mn on marketing?

$500 million is actually frugal. In a world where startups invest projected revenue for years on marketing, Monopoly Go was actually cautious. They clocked $2 billion in less than a year. They maximized their campaign by going hyperlocal, and targeting distinct personas with a large volume of creatives.

High Impact Marketing for Tech Brands:

How to do frugal tech marketing - 6 tips from an expert with 30 years in marketing with firms like Wipro, Infosys, and Paul Writer.

Event Management for a Human Experience.

Event management is actually experience design that can deliver a unique memory for customers. AI can help craft these experience but retaining the human touch is the art form.

Hold the ❤️, show me the 🤑

Did you know #inspireinclusion is NOT the UN theme for this year's International Women's...

Quick Chat with Ritu Advani, Mind Maps

Ritu Advani Think Buzan" Accredited Mind Maps Licensed Consultant & Instructor  & an Advanced  iMind Maps Software Trainer NLP Practitioner , Counselor Quick Chat with Ritu Advani. Member of...
The Invention of Lying and the Cure

The Invention of Lying and the Cure

I started watching The Invention of Lying because Netflix promised me it was real popular. They wouldn’t lie about it, right? The 2009 movie...

Apps in Your Pocket with Sujan Roy, Tata Motors

Sujan Roy Head Marketing Services (International) Regional Head (South Asia) Tata Motors What are your 4 most frequently used apps? •Whatsapp- Whether it is work or play, nothing is...

10 Things No Geek Told Me About Social Media For B2B Marketing

Although there is plethora of information available online on how to tap into the power of social media, as a B2B marketer I have...