The voice in my head wouldn’t let me write

I was writing about diversity from a gender perspective when I had an attack...

Diversity at work is a lady dog

The chairman of a billion dollar tech firm described senior hires like me as...

Women Leader – A Journey From “Job” to “Career”

Women leader is a relatively new concept.  There was a time when women took...

📻Women as leaders are the same as men. Almost.

Women as leaders is a popular topic of discussion these days. And while it...

Marketing Strategy for B2B: 2 Rules | Malcolm Frank...

Far too often, in B2B marketing, the message becomes a diluted soup of industry acronyms and groupthink.  In time, it becomes quite hard to distinguish one company’s message from another’s.  To clients, this simply turns into a wall of white noise.  To break through this, effective B2B marketing must follow 2 rules

Churn Prediction: How To Reduce Customer Churn

Churn prediction is possible if we measure churn correctly. Churn is the metric that...

How a “Good Enough” Marketing Automation Solution Can Hurt You

“I am fine with a good enough solution,” said no great leader ever. Whether you’re a startup company with a marketing team of one or...

In Conversation with Sanjay Gupta, Sr GM Marketing, Hyundai Motor India

Paul Writer talks to Sanjay Gupta, Sr GM Marketing, Hyundai Motor India about the Future Of Marketing  

7 Festive Season Marketing Ideas for India

Standardization and festive season marketing can help sustain tradition into the age of mass migrations and nuclear families. Help brands create a common, shared, culture.

Culture Eats Strategy – Making a Meal of Digital Transformation

With the ubiquity, pervasiveness and media hype around technology’s impact on our lives, it would be easy to suggest that we’re being swept forward...