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2018 Australian Advanced-analytics, AI and Machine Learning Leader-board
2018 Australian Advanced-analytics, AI and Machine Learning Leader-board (Corporates, Start ups and Consultants/ Service providers)
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Disclaimer : Swamy and Associates has done business with...
Why did Jet Airways fail
Jet Airways stood for comfort and reliability for years. Until it didn't. What went wrong? Could marketing have solved the problem?
What Does Your Desk Say About Your Marketing Style?
Did you know that your desk could be saying a lot more than you think? Not to be judgy, but whether or not you...
Bring out the hedgehogs – the Indians are coming v2
"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...
Ad Review: Borosil’s #FirstValentine Ad- Is it a Hit or Miss?
Riding on the wave of the commercialization of Valentine’s Day, every brand or non-brand has jumped on to the bandwagon to get its share...
Interview with Abhinav Kaushal, Chief Mentor, Apnaghar
What makes a good marketer?
A good marketer is someone who can envision both the short and long term goals on equal footing, it is...
The Psychology Behind Social Media Lurkers
Recently, I was sitting next to a woman on a plane and noticed that she was scrolling through her Instagram feed for what must...