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5, 4, 3, 2, 1…To Skip Or Not To Skip? 5 Tips on Creating...
Ever heard of the Five Second Rule?
The famous five-second rule states that if you pick up dropped food within the five-second window, then you are...
What Does The Millennial Shopper Want?
Millennials continue to be the target audience for the brands and marketers in 2018. We of course, know how entire marketing strategies have undergone...
Are you a child of scarcity?
Growing up I remember receiving a colouring box or a packet of 12 markers for Christmas. And that was intended to last the year....
Paul Writer Unveils the Let’s Talk CX Fast100 in Association with Oracle
29th January 2019- Paul Writer unveiled the Let’s Talk CX Fast100 through a Facebook Live. Let’s Talk CX FAST 100 recognizes the top 100 progressive Marketing, CX,...
Sales Results in A Week: Data Analytics in Marketing
Campaign performance
- 1.9% response resulted in 779 customers shopping (by way of coupon redemption)
- 42% were pure offline customers –they made their first online purchase
- Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs
- Campaign cost: Rs 27,000
In Conversation with Simi Sabhaney, CEO, Dentsu Communications
Simi Sabhaney, CEO, Dentsu Communications on How can Brands Stay Young - Some Tips and Tricks!
The Future of Commerce
It’s now possible for you to maintain a reasonable diet and lifestyle without stepping outside your home. You can ship in digital entertainment, and...
Disruptive Innovation in Mature Industries
With start-ups driving and defining transformation and disruptive change across industries, what is the role of larger companies?
Unable to compete with startups on focus...
State Of Global Digital Market 2015 In 5 Charts
“Social media usage continues to grow around the world, with global penetration rates now in excess of 30%. Facebook continues to dominate the global...
Is Facebook’s Internet.org For India In Line With The Principles Of Net Neutrality
Facebook’s ambitious project to grab its next billion users from emerging markets – Internet.org was launched yesterday in India. Reliance Communications (RCom), India’s second...