Part One Why Personal Branding Drives Growth

Part One: Why Personal Branding Drives Growth

GQ is your Google Quotient If I search for your name or the topic on which you are supposed to be an expert on and no externally referenced content appears, then you do not exist as a professionally. If Google can’t find you, you do not exist.
Vocal for Local India needs a brand plan for soft power

Vocal For Local: India needs a brand plan for soft power

There was a time when my mother coveted something called “Singapore Saris” - these were imported polyester items that were considered more fashionable than...

The Mindset Needed For Digital Change

The world’s going digital, but is your company ready to make the change? Sometimes having the technology is not enough. In May 2003, Aron Ralston...

Are You A Futurist?

You're intrigued by how digitization is changing business. You're not a geek, but have a technology roadmap for your team. You're thrilled by how data is...

Organic Reach is Shrinking – 4 Ways to Keep Your Audience

Changes in social media dynamics are making most tried and tested strategies a thing of past. Social media is no longer about getting likes...
How to Get More Women to Work in Tech: INSEAD

How to Get More Women to Work in Tech: INSEAD

Role models and reassurance about potential success can impact women’s career decisions. ‘What made you decide to join your profession?’ When people are asked this question,...
Hold the Roses this Women's Day

Hold the Roses this Women’s Day

Secretary’s Day was still a thing when I started working. They were mostly women and received cakes and flowers. There were a few men, but...

What Industry Leaders Are Doing With Their Data

Data can be your secret weapon, but using it effectively is much more about processes and people than about tools. When Netflix invested in producing...

Interview with Matthew Marsh, SVP-Asia, Chime Sports Marketing

Interview with Interview with Matthew Marsh, SVP-Asia, Chime Sports Marketing at The Great Indian IT Marketing Summit and Award 2017. This was 5th Annual Great...