In Conversation with Mandar Patwardhan, Chief Operating Officer, Surewaves MediaTech

Paul Writer talks to Mandar Patwardhan, Chief Operating Officer, Surewaves MediaTech about the Future of Marketing
How MohanDa changed his career by networking

How Mohan-Da changed his career by networking

Mohan was an institution in IIM Calcutta. He ran the sole tuck shop and saw many desperate students cadging for loans for...
Revenue Marketing and All That Jazz!

Revenue Marketing and All That Jazz!

Over the past few years, I’ve noticed a brisk change from the traditional marketing approach to a revenue marketing approach. Today’s CEO is looking...

How to Prevent Sexual Harassment or Why Bad Things Happen in Good Companies

Shreya Ukil’s case against Wipro has again triggered a discussion on why IT firms don’t do more to prevent sexual harassment in the workplace. ...

Paul Writer Unveils the Let’s Talk CX Fast100 in Association with Oracle

29th January 2019- Paul Writer unveiled the Let’s Talk CX Fast100 through a Facebook Live. Let’s Talk CX FAST 100 recognizes the top 100 progressive Marketing, CX,...
Advertising and Media in India

Advertising and Media in India

Advertising and Media in India, by Anant Rangaswami Our Guest Quizmaster for this Quiz is Anant Rangaswami Anant is currently the Editor of MELT, the advertising, media...
Parineeti and I are on the same page

Parineeti and I are on the same page

I mean figuratively of course. Parineeti Chopra is telling her readers not to be overconfident and to take adequate precautions. Absolutely. But as marketers...
ChatGPT Marketing Takeaway

ChatGPT told me to do this, brain candy, peer love and more 2023 trends

I’ve bought books based on ChatGPT’s recommendation. They are readable and a good fit for the task at hand. I asked google the same...

Quick Chat with Manjula Chawla, Phoenix Legal

Manjula Chawla Partner Phoenix Legal Quick Chat with Manjula Chawla. Member of DWEN India Community. Q. A female entrepreneur you admire and why?  A. Kiran Majumdar Shaw. A role...

Interview with Deepali Naair

Interview with Deepali Naair - Country Head – Brand & Corporate Communications L&T General Insurance Co. Ltd.   PW: How important is technology for the success of...