Mattel Toys Eyes Double Digit Growth In India, Strengthens E-Commerce Presence To Increase Market...

With an astute vision to lead the toy industry in India, Mattel Toys, the world’s largest toy-maker, has charted a more robust and aggressive...

Omnichannel Retail – The New Holy Grail of Marketing

A reputed industry leader hit nail on the head when he said that its time to take “e” out of the e-commerce. We might...

Get to Know More About Delhi Duty Free, Nominated for Our ‘Delhi/NCR Hot 50...

Get to Know More about Delhi Duty Free, nominated for our 'Delhi/NCR Hot 50 Brands’ Abhijit Das Head of Marketing Delhi Duty Free What makes your brand Hot? Classic...

Securing Your Win with YouTube

Why are brands not successful on YouTube? A research published by leading publication, Forbes shows that YouTube has the best ROI above any other social media platform....

Ad Review: Britannia Chunkies – ‘Crafted with Love’

And this one for the indulgent, irresistible taste buds. For the Company's (Britannia) most expensive product launched, thus far, exclusively through an uncharted (for an...

Interview with Nita Kapoor

Interview with Nita Kapoor – EVP Marketing & Corporate Affairs - Godfrey Philips India  PW: As a marketer what would you say are your current...
Gauge ebook Key Marketing Trends that will Shape the Technology Sector in 2019

Key Marketing Trends that will Shape the Technology Sector in 2019

2018 has been often called the year of Artificial Intelligence (AI). AI will be pervasive in every product, system, and solution. The marketing function...

Quirky Ideas for Business Success in 2030!

Warning: Please read this at your own risk. Author isn't liable for any irreversible brain damage inadvertently caused by the loopy ramblings below. The landscape in...

Interview with Sanjay Seth

Interview with Sanjay Seth - VP – Global Marketing & Communications -  Mahindra Satyam, Tech Mahindra and CanvasM   PW: As a marketer what would you...

Survey Report: The Agency & Marketing Tech Landscape

This report gives an insight into the popular agencies in India, the tools that are gaining traction with marketers and how marketers go about the selection...