Narrative Arcs & Ripple Effects: How Mobile Changed Video?

Professor Robert Kelly would have never imagined that a video blooper during his interview with BBC would capture the world’s attention. Robert was obviously...
Checklist for Social Growth Tools

Ecommerce: Not just Data Scientists but Data Creati-vists

As a part of the Consumer Behaviour course, we were asked to stand behind a shop counter for 2-3 days to observe - understand-...
The Connected Customers - Marketing Must Change

The Connected Customer – Marketing Must Change

There are many drivers compelling marketers to change.  Technology has changed the way customers interact with brands and with other customers and marketers must...
Marketing Roles in India are Expanding

Marketing Roles in India are Expanding

According to conventional wisdom, marketing has changed more in the past two to three years than in the 50 before that. As buyers have...
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Part Three: Advanced Methods for Your Personal Brand

A strong suggestion – do not enter into these advanced methods if you have started and moved a fair bit on the basic steps. If you do so, you will be risking not having impactful and deep content on your chosen topic.
Death of Loyalty Marketing

Death of Loyalty Marketing

I feel tempted to write this blog after meeting several candidates and learning about how their loyalty marketing practices are driven. Read on: Steve runs...

Lead Right To Sustain Leadership In A Fiercely Competitive Market

It is difficult to sustain leadership when customers are constantly raising their expectations. From our experience, we say there are two realities. First, our employees have to...
startups: Child playing with jetpack. Kid with jet pack at home. Success, creative and startup concept

5 Years, 5 Startups- Where Are They Now?

In the blink of an eye 2017 has reached its end. Technological development is at its peak. With AI speaking in their own secret...

Social Media 66% & Email Marketing 53% Tops the List of Preferred Channels for...

Key Highlights of the 2016 Annual Research Study on State of Online Marketing in India: Customer Acquisition is the primary focus for marketing activities to...

Interview with Arvind S, CIO & Premkumar S, Group CEO and acting CMO of...

Interview with Arvind S, CIO & Premkumar S, Group CEO and acting CMO of Apollo Hospitals Enterprise Ltd   PW: How important is technology for the...