Name: Darshana Shah
Organization: Hypercity (India) Retail Ltd
Designation: Senior Vice President – Marketing and Visual Merchandising
One book you recommend to all the marketers: Many books are there but amongst Indian authors “You can win by Shiv Khera “ and personally for everyone to read and practice “The Secret” by Rhonda Bryne
One campaign that remains your all time favorite and why: Airtel –har ek friend zaroori hota hai and Idea cellular – what an idea sirji!
A mantra that you adhere to in your work-life: Loser’s wait for things to happen; Winners make things happen!!
One thing that one will find on your work desk : Calendar and colour pens
One gadget that you cannot do without @work: My Laptop
Profile Darshana comes with over 17 years of experience in the retail and IT sector with some of the most reputed companies. She has expertise in varied areas like operations, marketing, brand building, private brands marketing, customer engagement, retail communications and enhancing in-store shopping experience. She excels in connecting through loyalty programs and influential communication strategies. She has worked with retail giants like Shopper’s Stop, Future Group (Pantaloons and Big bazaar) & Reliance Value Retail. Darshana is passionate about traveling and meeting different people across the globe and learning about their culture & heritage. She loves dancing and is a certified Indian classical dancer (Bharatnatyam). An avid reader, she enjoys reading fiction and also loves experimenting with continental cuisines in her spare time.
I really like the Airtel – had ek friend zaroori hora hai campaign too. I think along with the catchy jingle and the fun video they were also able to connect with an audience in a range of different ages.