Paul Writer

Around the World in 3 Ads: Snickers, McDonald’s & Amazon

Welcome back to our new segment Around the World in 3 Ads! For our second episode, we're looking at ads from Snickers, McDonald's and...

Around the World in 3 Ads: Nike, Tide & Dove

Paul Writer is excited to introduce our showcase for international ads. Every fortnight, we'll be looking at three interesting ads from around the world....

Ad Review: Bittersweet or Just Sweet Nostalgia in #YouAreMyParleG Campaign?

You can't have lived in India without having heard of Parle-G biscuits. The little girl who is the face of the brand is adored...

Levi’s #IShapeMyWorld Focuses on Unstoppable Women

Dedicated to all those unstoppable women, who have shaped their world For International Women's Day 2017, Levi's released a campaign titled #IShapeMyWorld. Focusing on influencers...

InstaWhoppers: Burger King Instagrams Their Way To Consumers

Would you move out for a burger?  Burger King's diverse marketing has been making headlines for its innovation. Their interaction with Wendy's (a competitor) went viral...

Mum’s The Word: 5 Mother’s Day Ads You Must Watch

Ever heard about a job with no pay, where you're on duty 24/7 and will have to undergo severe changes, physically and mentally? Cardstore...

Just Swiggy It: Swiggy’s Digital Campaign Hits A Six This IPL Season

Following their first-ever digital campaign, Swiggy launched six ads for the IPL season. Each ad features an aspect they offer, like 'no minimum order', 'lightning...

Ad Review: Is Lifestyle’s Ad #ImperfectlyPerfect Girl Perfect?

Women in ads are usually doing either of two things: cleaning something, or looking beautiful. If they're not the protagonists of the ad, they're...

Making Your Mark Online

The internet and digital media are evolving at a rapid pace, and already they hold so much sway over our everyday lives. It only...
Thums Up and Marvel team up

A World of Infinite (Marketing) Possibilities with Avengers: Infinity War

'Do You Dare Remove Thanos?' Lucky you if you did. The ones who did were the lucky few who were rewarded with a free ticket to...