Paul Writer

Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution

Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution

I’ve just looked at my inbox. I’ve been out of the office for 2 days this week and have accumulated 411 unread emails. A...

Lead Right To Sustain Leadership In A Fiercely Competitive Market

It is difficult to sustain leadership when customers are constantly raising their expectations. From our experience, we say there are two realities. First, our employees have to...

Beyond ‘Bhaiyo and Beheno’ – 12 GrowthHacking Lessons From Narendra Modi’s #ModiAtMadison Speech

A wise man once taught me, “If you are speaking to 1, speak from your gut and appeal to the spirit; If you are...

28 Interesting Indian Social Media Campaigns Of Quarter 2 2014

The second quarter of 2014, marked by the IPL season 7 and the 16th Lok Sabha elections in the country, has seen many cool...

9 Games from a 90’s Childhood

With the release of the Nintendo Switch and rapid developments in VR, gaming is seeing a boom like never before. India in itself is...
Old Monk Rum Bottle

Top Alcohol Brands In India: 5 Brand and marketing stories

India is home to a variety of different cultures and traditions. This diversity has led to the development of interesting alcoholic drinks that have taken the world by storm. Here are 5 that we think are among the top brands in India.

Redressing Gender Imbalance In The Boardroom

Helen Croft and Agnes Bamford from The Results Centre discuss the under representation of women at the highest levels of business. It seems something of...

7 Things You Should Know On What Mark Zuckerberg Spoke At The First Internet.org...

The Internet.org summit is bringing together experts, officials and industry leaders to focus on ways to deliver more Internet services for people in languages...

How to Prevent Sexual Harassment or Why Bad Things Happen in Good Companies

Shreya Ukil’s case against Wipro has again triggered a discussion on why IT firms don’t do more to prevent sexual harassment in the workplace. ...

The Right Brain vs. Left Brain of Marketers! So What Type of Marketer Are...

Are you a Right-Brain or a Left-Brain Marketer? Psychologists and personality theorists have long believed there to be differences between the right and the left...