Challenger Brands Can Market Without Money

Challenger Brands Can Market Without Money

Successful challenger brands, including Indian IT giants TCS, Infosys, and Wipro, and international brands such as Zara, Sriracha Hot Sauce, Zoom, Canva, Naturals Ice...

Women Leader – A Journey From “Job” to “Career”

Women leader is a relatively new concept.  There was a time when women took up jobs for supplemental family income. Slowly and gradually women...

📻Women as leaders are the same as men. Almost.

Women as leaders is a popular topic of discussion these days. And while it is true that the number of women as leaders has...
Belson Podcast

Akasa Air – better experience by design: Belson Coutinho

Akasa Air is the latest airline to launch in India!  In this podcast with Belson Coutinho, co-founder of Akasa Air, Jessie and Vaishnavi discuss...
Deng Xiaoping Cats Quote

Happy Employees are Overrated

Happy employees are over-rated.  Let me give you two examples.  Donald Trump and Boris Johnson were very happy employees. They were empowered and clearly...

Personalized Marketing for You

Personalized marketing would be super easy if zodiac signs were infallible. I think it is impossible to characterise the diversity of the human race...

10 Tips to create an effective video ad for business

Do you know almost 86% of the brands are using video marketing as an effective tool?Yeah, you read that right!Video marketing is like a...

5 Holiday Marketing Strategies for B2B

Holiday marketing strategies need to start in July - whether you’re trying to close Q4 deals or set the stage for the next year....

7 Festive Season Marketing Ideas for India

Standardization and festive season marketing can help sustain tradition into the age of mass migrations and nuclear families. Help brands create a common, shared, culture.
Is Marketing Science or Art

Is Marketing a Science or An Art?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, 1838 – 1922,  Founder...