The Perils And Pleasures Of Perfectionism

Is being a perfectionist a bonus in business? Bev James considers... As a coach and business mentor I am blessed to work with very different...

Corporates and Start-ups: Engage or Else!

There have never been more ways for big companies and entrepreneurs to collaborate - and you’d be surprised at how common these unlikely pairings...

Clarifying the Noise: The Content Marketing Spectrum

I can’t help but think about this lyric these days: “As I walked on Through troubled times My spirit gets so downhearted sometimes So where are the strong And...

Profits in a World of Zero Pricing

Prices are dropping.  Or more accurately tending to zero.  Automation, standardisation, artificial materials are all driving this trend to zero in certain categories.  Even...

Marketing Newsroom, yes it is here!

Blending the journalistic pounce and alacrity with suaveness and splash of brand thinking seems to be the next big wow in marketing. And, it...

The Hotstar-IPL Follow-Up Piece

Two weeks ago, when IPL 2018 was just kicking off I had written this piece around Hotstar’s business model in general and what IPL could...

Why Mahendra Singh Dhoni Is Batting For Exide Life

Exide Life Insurance has roped in ace cricketer Mahendra Singh Dhoni (MSD) as its brand ambassador to reinforce their message that Trust is the...

Engagement Marketing in Healthcare: It’s Even More Important After Discharge

My wife recently had an outpatient procedure at one of the best hospitals in the country. Thankfully, everything went well; and our experience at...

Marketing An Independent Feature Film

Aside from my day job of marketing of software services, I’m also helping a friend to promote his upcoming independent Kannada feature film “A...

How To Respond To Negative Reviews

Why should businesses be responding to reviews? Responding to reviews is a great way to learn from and build goodwill with one of your...