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Part Four: More Advanced Personal Branding
Build a great brand for yourself and your organization. As the journey progresses, you will begin to enjoy it and will be able to reap the fruits of your efforts over the years.
5 Reasons Why That State Bank of India Ad Was Not Such a Bad...
Since that front page ad from State Bank of India appeared in Hindustan Times on March 17th, the Twitter, Facebook and LinkedIn timelines have...
Citizen Engagement in 2015: Narendra Modi uses Twitter to celebrate achievements
I follow the Indian Prime Minister, Narendra Modi on Twitter. Today, celebrating one year in office, he sent out a direct message (DM) to...
5 Ways To Get The Most Out Of Your Social Listening Tool
Every day, millions of people share their thoughts, experiences, and feelings associated with the brands that they encounter across the social web. These blog...
Three Predictions On How The Service Desk Of Future Would Look Like
What happens when you call your bank? The first few seconds go into verifying your account number with a PIN, and then an agent...
CMO Roundtable: Content Personalization Redefining Marketing in the Digital Age
Digital Marketing is a long term relationship. Digital Marketing 2020 was the theme of the CMO Roundtable recently co-hosted by Paul Writer and Pluralsight...
Around the World in 3 Ads: Nike, Tide & Dove
Paul Writer is excited to introduce our showcase for international ads. Every fortnight, we'll be looking at three interesting ads from around the world....
We Live in an Under-Communicated World and Here is Your Big Opportunity
This might come as a big surprise to some of you. But I really believe in this.
So here are some stats – in one...
Advertising Spend By Mobile App Developers Has Quadrupled Year Over Year
Advertising spend by mobile app developers has almost quadrupled year-over-year informed the Kenshoo’s latest quarterly report on mobile app advertising. “App developers spent 293 percent more...
Turn User-Generated Content Into Undeniable, Glorious Connections
Are you down with UGC?
It’s not just another content marketing buzzword. It’s naughty and unpredictable by nature. And it wants your brand to come...