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What to Do When Your Website Needs a Fresh Start
Coral Turner shares with The Next Women her experiences in developing a shiny new website for her brand.
Hello and thank you to all those...
Education By Travel
It is widely acknowledged that experiential learning helps absorb and internalise knowledge better. Personally, I am a big proponent of this principle leading to...
Video Newsletter: What Can Virat Learn From Prague?
Take a look at our first ever video newsletter created by the CEO of Paul Writer, Jessie Paul. You can read the newsletter here.
How to Leverage Psychology for Influencer Marketing
It doesn’t matter if Bradley Cooper hasn’t used a stapler in his life; if he endorses your stapler on social media, you’ll likely see...
How Winning Brands balance Purpose and Profit
There are those who continue to frame the role of business in purely commercial terms. Business is hard enough, and the demands of shareholders...
Goodbye Advertising, Hello Mickey Mouse
You’re more likely to reach the summit of Mount Everest than click on a banner ads. The next generation will consume most of their...
My Top Five “Not To Do’s” for the New Year
In addition to my responsibility as CMO, SAP India these last few months have seen me take on an interim role of Digital Head...
And now, Entrepreneurship!
Existing before industrialization, call centers or any chip,
In vogue again, is the art of - entrepreneurship!
Some traits have separated winners from the rest,
Trouncing difficulties,...
Text100 India Grows Travel, Aviation and Media Portfolio
Global communications consultancy Text100 India today announced new client wins that strengthen the company’s growing presence in the travel, aviation and media sectors. The...
Time For HR To Come To The Party
Why is it that most transformation agendas wither down to a simple repositioning of the deck chairs or at best appear like superficial change...