Why Your Business Needs Omni-Channel Presence
If someone had told me two years ago that everything that I was doing back then would shift to apps, I would have laughed. Who...
Culturally Savvy Leaders Boost Strategy Implementation
Business culture is a reflection of societal culture. Understanding its complexity is essential for those leading diverse, multicultural groups and implementing strategic change.
Societal culture...
A Designer’s Guide to Gift Giving
The best gift I’ve ever given was a 1940s Parker 51 fountain pen. It was a birthday present to my best friend Taylor, a...
Business Leaders, How Self-Aware Are You?
In hindsight I should’ve anticipated there’d be a backlash.
You can’t put “Provocateur” into your LinkedIn title without expecting some provocation to come back at...
Around the World in 3 Ads: Nike, Tide & Dove
Paul Writer is excited to introduce our showcase for international ads. Every fortnight, we'll be looking at three interesting ads from around the world....
Massively Scaleable Marketing For One
When a customer reaches out with a specific request, if this customer is valuable enough, most are able to fulfil it. Marketers have also...
Keep Your Content On-Strategy With This Single Statement
A lot of my clients and workshop attendees tell me that they don’t have a clear idea of what they hope to accomplish with...
Happy Employees are Overrated
Happy employees are over-rated. Let me give you two examples. Donald Trump and Boris Johnson were very happy employees. They were empowered and clearly...
Holii Continue ‘POPPING’!
At Bangalore’s popular Garuda mall, Holii has ‘popped’ open a brand new kiosk,bursting with bright hues! Holii proves its trend setting spirit once again...
Snackable Satisfaction: How to Create Bite-Sized Content
See it, scan it, share it. Your audience is hungry for content and consuming it at a faster pace than ever before. In fact,...