Why Mahendra Singh Dhoni Is Batting For Exide Life

Exide Life Insurance has roped in ace cricketer Mahendra Singh Dhoni (MSD) as its brand ambassador to reinforce their message that Trust is the...

Beating the Incumbents with a Fraction of Their Budget

The incredible success of a small anti-graft political party in India is a lesson in organisation design. It is rather fitting that the party symbol...

How Has Gamification Become an Intrinsic Part of Our Experiences?

I remember a time when I was obsessed with Super Mario Brothers. Coming home from school, I would spend hours (as Mario) running and...

Culture Eats Strategy – Making a Meal of Digital Transformation

With the ubiquity, pervasiveness and media hype around technology’s impact on our lives, it would be easy to suggest that we’re being swept forward...

Running Teaches You to Succeed

10km in 68 minutes – the timing of my first race. Not impressive for seasoned runners who would complete that in less than 30minutes...

The Future of Commerce

It’s now possible for you to maintain a reasonable diet and lifestyle without stepping outside your home. You can ship in digital entertainment, and...
Left to Right: VS Kannan Sitaram, Vinay Singh, Kanwaljit Singh

What Does The Millennial Shopper Want?

Millennials continue to be the target audience for the brands and marketers in 2018. We of course, know how entire marketing strategies have undergone...

Get Back on the Road After Sending the Wrong Email

Over Memorial Day weekend, I took a road trip with my twin sister through Northern California. Before we embarked on our journey, we prepared for everything...

Work v/s Vacation? Work Wins! – Vacation Deprivation Report 2016

Expedia®, a leading full service online travel company, today released the results of the 2016 Vacation Deprivation® study, an annual survey of vacation habits...

Video Report: TorcAI Webinar: Is GDPR the end of ‘data-driven marketing’?

Read the full report here, and our interview with Raghavendra Agarwala, CTO of TorcAI here.