Paul Writer

10 takeaways from the Great Indian IT Marketing Summit

Yesterday I attended the GIIMS at the Ritz Carlton, Bangalore. The Paul Writer event had ITSMA & LinkedIn as partners and is India’s only...

A Designer’s Guide to Gift Giving

The best gift I’ve ever given was a 1940s Parker 51 fountain pen. It was a birthday present to my best friend Taylor, a...

Does Social Class Impel Bad Behaviour?

Social class doesn’t dictate unethical behaviour, but when the rich or the poor infringe laws and norms, they tend to do so for very...

Uncover New Customer Insights Without Depending On Others

This infographic covers six capabilities that help marketers take charge of their own analytics and develop deeper customer insights. As a marketer, you do vital...
Say little. Do little.

Say little. Do little.

My organisation works with senior level executives. One of the common issues that the senior corporate folks complain about is the lack of energy...
Is Marketing Science or Art

Is Marketing a Science or An Art?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, 1838 – 1922,  Founder...
Part One Why Personal Branding Drives Growth

Part One: Why Personal Branding Drives Growth

GQ is your Google Quotient If I search for your name or the topic on which you are supposed to be an expert on and no externally referenced content appears, then you do not exist as a professionally. If Google can’t find you, you do not exist.

6 New Reasons to Kill the RFP: Find Innovators, Not Commodities

Of all the vestiges of old school, traditional ad land, none is as stifling as the request for proposal process. If brands want agencies...
How to Do Paid Promotion on Twitter the Right Way

How to Do Paid Promotion on Twitter the Right Way

If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that...

Disruptive Innovation in Mature Industries

With start-ups driving and defining transformation and disruptive change across industries, what is the role of larger companies? Unable to compete with startups on focus...