What Spells Success for Indian Leagues and Factors Behind Growing Popularity of Pro Kabaddi...

With Kabaddi becoming a 'noticed' game last season to a 'watched' game this season, the laurels are many! GroupM ESP (Entertainment & Sports Partnerships), a specialist business unit...

Three Cheers to Awesome Brands

I spent the last weekend thinking about what makes brands awesome. Why do SOME brands also catch the attention of customers across the world? What makes...

150+ Real Estate marketers converge at Paul Writer’s Great Indian Marketing Summit – Realty...

The Great Indian Marketing Summit - Realty Edition brought together the real estate industry's top leaders and decision-makers to discuss trends, debate ideas, and...

New Year’s in June: 13 Mid-Year Content Marketing Resolutions

For me, June is planning month. June is the time where I stop all the travel and start thinking about planning for the year-end...
tata nano

Tata Nano – Fizz or Fizzle?

I love the ABCD model of analyzing a product. A - stands for Added Value. Definitely the NANO scores very high here, in terms of functionality...

HR: The Conscience of a Business

I recently made the conscious decision to give up my daily tea (chai) and coffee fix for a month. It’s been a great detox,...

9 Games from a 90’s Childhood

With the release of the Nintendo Switch and rapid developments in VR, gaming is seeing a boom like never before. India in itself is...

The Future of Commerce

It’s now possible for you to maintain a reasonable diet and lifestyle without stepping outside your home. You can ship in digital entertainment, and...

PRHUB | 10+ Years and Kicking! Discovering Organizational Growth?

Last year, I completed 10 and each time this milestone is announced, both internally and externally, people keep asking me one question in the...

IGTV and the Content Conundrum

A new product launch is the most nerve-wracking event in the life of a working professional. Whether you belong to production, marketing or sales,...