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10 takeaways from the Great Indian IT Marketing Summit
Yesterday I attended the GIIMS at the Ritz Carlton, Bangalore. The Paul Writer event had ITSMA & LinkedIn as partners and is India’s only...
Beyond ‘Bhaiyo and Beheno’ – 12 GrowthHacking Lessons From Narendra Modi’s #ModiAtMadison Speech
A wise man once taught me, “If you are speaking to 1, speak from your gut and appeal to the spirit; If you are...
Global Tech Market Looking Better For 2015, At Least In The US
We have just published Forrester's semi-annual global tech market outlook report for 2015 and 2016 (see "The Global Tech Market Outlook For 2015 To...
To Have and To Hold…3 Ways Building an Online Community Is Like Planning A...
If building a customer community for an organization were like planning a wedding and inviting guests, customer communities often are the second cousin who’s invited only...
IGTV and the Content Conundrum
A new product launch is the most nerve-wracking event in the life of a working professional. Whether you belong to production, marketing or sales,...
Personalized Marketing for You
Personalized marketing would be super easy if zodiac signs were infallible. I think it is impossible to characterise the diversity of the human race...
Blogging Then & Now – How Social Networks Killed It In 2015
As we cross over to a new year, we try and figure what blogging has transformed into, and what future blogs could look like,...
The Connected Customer – Satya Nadella Announces “India First” Initiatives
Paul Writer hosted a CMO Roundtable and CMO Track at Microsoft’s flagship Future Decoded event. The theme for the CMO Track was the Connected...
Four Strategies for Responding to Sustainability-Oriented Competitors: INSEAD
Sustainability-focused startups are entering established companies’ market space, bringing both new threats and new opportunities.
Employees want to work for them, customers are willing to...
‘Little’ Announces Senior Management Hires
Little, pioneering‘app only’ marketplace in the Online to Offline space (O2O), today announced the appointment of two senior hires. Suraj Panigrahy, formerly with‘69 Seconds’ joins...