7 Festive Season Marketing Ideas for India

Standardization and festive season marketing can help sustain tradition into the age of mass migrations and nuclear families. Help brands create a common, shared, culture.

How In Two Years India Has Become One Of The Fastest Growing Markets For...

San Francisco based Twitter has endless challenges from attracting new user growth to revenue generation to keeping the platform unbiased. According to the latest...

PRHUB | 10+ Years and Kicking! Discovering Organizational Growth?

Last year, I completed 10 and each time this milestone is announced, both internally and externally, people keep asking me one question in the...

Ad Review: Is LinkedIn’s Recent Campaign Inspired by High School Musical?

  There's a famous song from the teen movie series 'High School Musical' titled 'We're all in this together.' LinkedIn's new campaign #InItTogether, it would...

Wipro. Has. A. New. Logo. But. What. About. The. Big. Story.

The Rainbow Flower (1998 - 2017) has finally been retired  As has the “Applying Thought” tagline.  The sunflower was a hat-tip to Wipro’s heritage...

Time For HR To Come To The Party

Why is it that most transformation agendas wither down to a simple repositioning of the deck chairs or at best appear like superficial change...

Mum’s The Word: 5 Mother’s Day Ads You Must Watch

Ever heard about a job with no pay, where you're on duty 24/7 and will have to undergo severe changes, physically and mentally? Cardstore...
5 Ways to Strengthen Internal Communications in a Crisis

5 Ways to Strengthen Internal Communications in a Crisis

Impactful internal communications can make employees feel excited about the work, connected with leaders and their vision and committed to furthering the goals of the organization, and thus the importance of its function. Following are five ways these teams can take.

Does Social Class Impel Bad Behaviour?

Social class doesn’t dictate unethical behaviour, but when the rich or the poor infringe laws and norms, they tend to do so for very...
Featured Article: The Ultimate Branding Checklist for Small Businesses

The Ultimate Branding Checklist for Small Businesses

Branding is an important part of every business’ core marketing activity, be it a big enterprise or small c-store around the corner of the...