Blogs

Standardization and festive season marketing can help sustain tradition into the age of mass migrations and nuclear families. Help brands create a common, shared, culture.

San Francisco based Twitter has endless challenges from attracting new user growth to revenue generation to keeping the platform unbiased. According to the latest...

Last year, I completed 10 and each time this milestone is announced, both internally and externally, people keep asking me one question in the...

  There's a famous song from the teen movie series 'High School Musical' titled 'We're all in this together.' LinkedIn's new campaign #InItTogether, it would...

The Rainbow Flower (1998 - 2017) has finally been retired  As has the “Applying Thought” tagline.  The sunflower was a hat-tip to Wipro’s heritage...

Why is it that most transformation agendas wither down to a simple repositioning of the deck chairs or at best appear like superficial change...

Ever heard about a job with no pay, where you're on duty 24/7 and will have to undergo severe changes, physically and mentally? Cardstore...

Impactful internal communications can make employees feel excited about the work, connected with leaders and their vision and committed to furthering the goals of the organization, and thus the importance of its function. Following are five ways these teams can take.

Social class doesn’t dictate unethical behaviour, but when the rich or the poor infringe laws and norms, they tend to do so for very...

Branding is an important part of every business’ core marketing activity, be it a big enterprise or small c-store around the corner of the...