Five Steps to Success in Emerging Markets

Five Steps to Success in Emerging Markets

As the global market faces a massive geo-economic realignment, multinationals are having to rethink every aspect of the way they do business. What is the...

Innovative Marketer Dialogue

Paul Writer launches Innovative Marketer Dialogue ,  Video interview series with CMOs highlights marketing best practices Amitabh Tapadar Vice President and CMO TATA AIA...

Taste the New Corporate Team Building Recipe: Kitchen Wars

Whirlpool of India, a subsidiary of the Whirlpool Corporation, the world’s leading global manufacturer and marketer of major home appliances, and Something's Cooking Culinary...

“Nice Girls Don’t Negotiate” & Other Gender Myths

Women aren’t worse negotiators than men. It’s just that their negotiation strengths and weaknesses are little understood. It is widely believed that the gender pay...
E-tailing in India: Opportunities Unlimited for Marketers!

E-tailing in India: Opportunities Unlimited for Marketers!

Remember those days, when grocery basket in one hand and your tiny fingers in the other, momma used to walk across to the neighborhood...

New Year’s in June: 13 Mid-Year Content Marketing Resolutions

For me, June is planning month. June is the time where I stop all the travel and start thinking about planning for the year-end...

Do You Know What to Say About Your Brand?

A senior leader in my organization once said to me that in every press interview, the spokesperson wants to give a clear and bold...

BBS Speaker: Subhasish Chakraborty Founder, CMD of DTDC

In your own words, how do you describe a `hot' brand? Personally, for me, a Hot Brand is the one that the customer is proud...

BBS Speaker: Neelakanta Rao Jagdale, CMD, Amrut Distilleries Ltd

In your own words how do you describe a ‘hot’ brand? A hot brand is an asset developed by the manufacturer keeping the end consumer...
Marketing Roles in India are Expanding

Marketing Roles in India are Expanding

According to conventional wisdom, marketing has changed more in the past two to three years than in the 50 before that. As buyers have...