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Culture Eats Strategy – Making a Meal of Digital Transformation
With the ubiquity, pervasiveness and media hype around technology’s impact on our lives, it would be easy to suggest that we’re being swept forward...
MBS Speaker 2015: Abhishek Gupta, SVP – Marketing, Edelweiss Securities Limited
What according to you makes a brand `hot'?
A brand is “hot” when it becomes an integral part of customer’s lives, when the customer stops referring it...
MBS Speaker 2015: Deepali Naair, Chief Marketing Officer, Mahindra Holidays & Resort India Limited
What according to you makes a brand `hot'?
In an environment as charged up as today’s, a brand needs to be on its toes to be called...
Indian Brand You Admire…
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Ranjivjit Singh, SVP - Corporate Marketing, CMO, Samsung Electronics India
Subhrangshu Neogi, Director – Marketing & Brand, Religare Enterprises Ltd.
Anika Agarwal, VP...
MBS Speaker 2015: MVS Murthy, VP Marketing, TATA AIG General Insurance
What according to you makes a brand `hot'?
The ability of a brand to stay relevant across age groups, across cultures and across gender types...
MBS Speaker 2015: Devendra Chawla, Group President Food FMCG Brands, Future Group
What according to you makes a brand `hot’?
Brands become “Hot Brands’ when they are able to deliver on their promise and create an experience...
MBS Speaker 2015: Darshana Shah, Sr.Vice President – Marketing and Visual Merchandising, Hypercity Retail
What according to you makes a brand `hot'?
A brand which can connect with its customer not just functionally but emotionally; intangible reasons becomes HOT...
MBS Speaker 2015: Hetal Kotak, Brand Director, Park Avenue & ColorPlus
What according to you makes a brand `hot'?
A brand becomes hot when it becomes aspirational & desirable. These brands inspire passion and fierce loyalty among their customers. They...
MBS Speaker 2015: Mainak Dhar, Managing Director & CEO of General Mills India.
What according to you makes a brand `hot'?
In my book, a brand truly becomes 'hot' when its relationship with consumers moves from transactional (buy...
MBS Speaker 2015: Abraham Alapatt, Chief Innovation Officer, Head Marketing & Customer Service, Thomas...
What according to you makes a brand `hot'?
Proactive Innovation. the ability to look ahead of the curve and define new products/service offerings that customers...