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Quick Chat with Nidhi Saxena, Zoctr.com
Nidhi Saxena
CEO
Zoctr.com
Quick chat with Nidhi Saxena, Member of DWENIndia
A female entrepreneur you admire and why?
Dr. Kiran Mazumdar Shaw, Founder of Biocon for her vision,...
Survey Report: The Agency & Marketing Tech Landscape
This report gives an insight into the popular agencies in India, the tools that are gaining traction with marketers and how marketers go about the selection...
Equality of Women in the Workplace is not a Women’s Issue
I studied at a girls’ school in rural India where the toilets were not nice. Those who could go home for lunch, did. The...
Disruptive Innovation in Mature Industries
With start-ups driving and defining transformation and disruptive change across industries, what is the role of larger companies?
Unable to compete with startups on focus...
Indian Brand You Admire…
Indian Brand You Admire - Part I
Watch
Abraham Alapatt, Chief Innovation Officer, Head Marketing & Customer Service, Thomas Cook
Rajat Mehta, President & Country Head- Brand, Digital...
Mobile Commerce, Mobile Payments, Mobile Wallets – Where do the boundaries lie?
Ever since I have been blogging on the topic on mobile payments over the past few weeks, the themes around "mobile commerce","mobile payments" and...
Transforming Organisations for Sustained Innovation
“Market-oriented” firms are better able to innovate consistently, but getting there requires complex and demanding organisational change.
Seeing a self-contained innovation project through to completion...
Challenges as a Marketer
Challenges as a Marketer - Part I
Watch
Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES BANK
MVS Murthy, VP Marketing, TATA AIG...
Disloyal Customers: When It Doesn’t Pay To Be Brand Loyal
The traditional reasons to be loyal to a brand are:
Perceived risk
Inertia, Habit
Involvement
Satisfaction
Relationship between product or service providers
(Source: Rundle-Theile and...
AdReview: Center Fresh – A `Human’ Fan to Cool Her Temper
I totally loved this ad because it’s insane and makes its point so well. So we have a female lead in her black bodysuit,...