Rebranding A Dead Or Flatlining Brand

Rebranding A Dead Or Flatlining Brand

Marketers at JC Penney, HP, Motorola, Shinola and elsewhere are finding that the great challenge and greatest opportunity facing marketers today is how to...
B2B Marketing Research: How CMO Roles Need to Evolve

B2B Marketing Research: How CMO Roles Need to Evolve

Forrester Research recently conducted a joint study with the Business Marketing Association (BMA) that we at CMI were greatly interested in reading: B2B CMOs...
For The Modern Marketer, Hearing (Market) Voices Is a Good Thing

For The Modern Marketer, Hearing (Market) Voices Is a Good Thing

CMOs make a strong case that marketing should represent the “voice of the customer” for their companies but, in my opinion, that doesn't go...
The Missing Ingredient in Tech Marketing: A Human Connection

The Missing Ingredient in Tech Marketing: A Human Connection

Technology, and marketing technology, has been a consistent and much-loved part of my career. I consider myself fortunate to have worked on the IBM...
Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution

Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution

I’ve just looked at my inbox. I’ve been out of the office for 2 days this week and have accumulated 411 unread emails. A...
Desi CMO Sequel: From Maximum City to the Big Apple

Desi CMO Sequel: From Maximum City to the Big Apple

Two weeks ago I moved back to New York after spending 4 years in India. I'm not very good at good byes nor getting...
Customer Analytics in the Age of Social Media

Customer Analytics in the Age of Social Media

Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...
Goodbye Advertising, Hello Mickey Mouse

Goodbye Advertising, Hello Mickey Mouse

You’re more likely to reach the summit of Mount Everest than click on a banner ads. The next generation will consume most of their...
Kamal Sagar, Founder, Total Environment

Interview With: Kamal Sagar, Total Environment

Total Environment homes are known for their customized spaces and sensitive detailing. Founded by Kamal Sagar and Shibanee Sagar, Principal Architects & Directors of...
Adapting your B2B Social Media Strategy

Adapting your B2B Social Media Strategy

We live in an interconnected world where technology has passed baton in the hands of empowered consumers, who decide the fate of brands. The...