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The Hotstar-IPL Follow-Up Piece
Two weeks ago, when IPL 2018 was just kicking off I had written this piece around Hotstar’s business model in general and what IPL could...
9 Advertising Taglines From The 90s You Love
Some of these taglines are relevant to this day and still widely in use, while some others have been replaced with ones more pertinent...
Ad Review: Is LinkedIn’s Recent Campaign Inspired by High School Musical?
There's a famous song from the teen movie series 'High School Musical' titled 'We're all in this together.' LinkedIn's new campaign #InItTogether, it would...
Dark Patterns in Marketing
What are dark patterns?
Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...
Marketing Mavericks: Mobigraph’s Journey through the Digital Realm
For our second episode of Marketing Mavericks, a series initiative by Paul Writer that gives an inside look into some of the greatest marketing teams...
Ad Review: Pregakem’s Parenthood is for All
Pregakem known for their ad featuring celeb duo Riteish Deshmukh and Genelia D'souza, recently released an interesting ad featuring a deaf and mute couple.
The older ad...
Is Your App Happening? 5 Hacks To Improve Mobile App Marketing
According to Statista's 2017 report, Google Play Store is the largest app store with 2.8 million apps to choose from. Apple App Store comes...
Is YouTube Censoring Free Media?
When YouTube first emerged as a platform for video sharing, it was an unassuming website with a handful of people posting home-made videos. Thirteen...
R.I.P Data Privacy: Cambridge Analytica, Equifax, What Next?
It's Not Just Cyberstalkers Who Are Stalking You
They know where you’ve been, with whom, what you did. They know everything. Who are they? From...
Fame or Infamy: Salman Khan as Brand Ambassador
Ever the talk of the town, Salman Khan has recently been all over the news regarding the Blackbuck poaching case. Did he kill the...