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Dark Patterns in Marketing
What are dark patterns?
Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...
Marketing Mavericks: Mobigraph’s Journey through the Digital Realm
For our second episode of Marketing Mavericks, a series initiative by Paul Writer that gives an inside look into some of the greatest marketing teams...
Ad Review: Pregakem’s Parenthood is for All
Pregakem known for their ad featuring celeb duo Riteish Deshmukh and Genelia D'souza, recently released an interesting ad featuring a deaf and mute couple.
The older ad...
Is Your App Happening? 5 Hacks To Improve Mobile App Marketing
According to Statista's 2017 report, Google Play Store is the largest app store with 2.8 million apps to choose from. Apple App Store comes...
Is YouTube Censoring Free Media?
When YouTube first emerged as a platform for video sharing, it was an unassuming website with a handful of people posting home-made videos. Thirteen...
R.I.P Data Privacy: Cambridge Analytica, Equifax, What Next?
It's Not Just Cyberstalkers Who Are Stalking You
They know where you’ve been, with whom, what you did. They know everything. Who are they? From...
Fame or Infamy: Salman Khan as Brand Ambassador
Ever the talk of the town, Salman Khan has recently been all over the news regarding the Blackbuck poaching case. Did he kill the...
Beyond Pink: Saloni Arora, Marketing Head at Forever 21
In this segment of ‘Beyond Pink’, we talk to Saloni Arora, Head of Marketing at Forever 21. What does the Marketing Head of Forever 21...
Ad Review: Nivea Turns The Tables On Viewers
We’re all guilty of skipping ads thanks to YouTube's blessed 'skip ad' feature that allows you to skip the ad once five seconds are...
How much will IPL dent Hotstar’s P&L?
If you peer into the Star Network, Hotstar to an outsider is the typical youngest one in a joint family — he’s bratty, he’s...