According to Statista’s 2017 report, Google Play Store is the largest app store with 2.8 million apps to choose from. Apple App Store comes second with 2.2 million apps in their collection.

With such a large number of apps, it’s hard to fight your way to the top. Hard, but not impossible. Here are five tips that will help you garner visibility:

  1. Keep Your Eye on the Ball

To clearly define your app marketing strategies it is important for you to know your target audience as well as your competition. If you keep both of them in mind as you strategize you’ll know what to deliver in terms of customer value and distinction from other apps in the same field.

2. Stand Out!

Your logo, app name, keyword, description everything has to be on point if you don’t want to get lost in the sea of million other apps that already exist. It’s essential to stand out. By using App Store Optimization (ASO) you can ensure that you’ve checked all the boxes and increase your chances of mobile success.

3. Make Some Noise!

Before launching your app, hype it up! Spread the word across numerous social media channels, publish a press release, and update your website with the news! Doing this a week or two before the launch of the app will create enough curiosity in the minds of your target audience and will lead to maximum download potential.

4. Upgrade

For those of you have caught the sensational movie Black Panther, Shuri’s advise “Just because something works doesn’t mean it can’t be improved” applies to all fields, especially in the field of app marketing. It’s important for apps to constantly have updates so that you are in step with the times.

5. What do you have to Offer?

Apps that offer something upon download have more chances of getting noticed. If your app provides discounts, offers, or has a points system (if you buy clothes worth 2000 Rs then you get a cashback of 5%), customers are more likely to download and use your app.

Bonus Tip: Nothing works better than word of mouth! So make sure you deliver what you promised to your users and they will give you good reviews which in turn will promote your app.


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