2018 Recap with Paul Writer: ‘Why is Laundry Only a Mother’s Job?’
"I am no bird; and no net ensnares me: I am a free human being with an independent will." ― Charlotte Bronte, Jane Eyre.
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Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution
I’ve just looked at my inbox. I’ve been out of the office for 2 days this week and have accumulated 411 unread emails. A...
In Conversation With Subhasish Chakraborty, Chairman & MD, DTDC Courier
Paul Writer talks to Subhasish Chakraborty, Chairman & MD, DTDC Courier about the Importance of Digital Presence and Customer Centricity
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Delhi Brand Summit: Vivek B Srivatsa, Head Of Marketing, Renault India Pvt Ltd
1. In your own words, how do you describe a `hot' brand?
For me Brand Value is defined by how much "More" a customer is...
India’s History in 16 Amul Advertisements
The butter- girl who has a larger fan base than the greatest stars of Indian Cinema, made her debut in 1966. The brainchild of...
BBS Speaker: Vikran Sabherwal – Vice President, Marketing, MTR Foods
In your own words, how do you describe a `hot' brand?
Contemporary brands which continue to stay relevant to the consumer life, and continuously delight...
Paul Writer Unveils Adobe Digi100: India’s Top 100 Digital Marketers
Paul Writer is delighted to announce Adobe Digi100 List powered by Paul Writer, the recognition list of top 100 Digital Marketers in India. Guided...
Interview With: Kamal Sagar, Total Environment
Total Environment homes are known for their customized spaces and sensitive detailing. Founded by Kamal Sagar and Shibanee Sagar, Principal Architects & Directors of...
9 Candy Brand Stories You Should Know About
Welcome to the Nostalgic Nineties corner! Young Indian Adults are a curious bunch. They grew up during rapid changes, living in an India which...
Lead Right To Sustain Leadership In A Fiercely Competitive Market
It is difficult to sustain leadership when customers are constantly raising their expectations. From our experience, we say there are two realities. First, our employees have to...