Delhi Brand Summit: Vivek B Srivatsa, Head Of Marketing, Renault India Pvt Ltd

1. In your own words, how do you describe a `hot' brand? For me Brand Value is defined by how much "More" a customer is...

BBS Speaker: Vikran Sabherwal – Vice President, Marketing, MTR Foods

In your own words, how do you describe a `hot' brand? Contemporary brands which continue to stay relevant to the consumer life, and continuously delight...

Havas Launches The World’s First “Meta DSP”

Today, Affiperf, Havas’ programmatic pure player, became the first company in the world to offer brands the opportunity to operate seamlessly across multiple demand...

Lead Right To Sustain Leadership In A Fiercely Competitive Market

It is difficult to sustain leadership when customers are constantly raising their expectations. From our experience, we say there are two realities. First, our employees have to...

What Marketers Can Learn from Narendra Modi

Last year, at Paul Writer's Futurist CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a...
Kamal Sagar, Founder, Total Environment

Interview With: Kamal Sagar, Total Environment

Total Environment homes are known for their customized spaces and sensitive detailing. Founded by Kamal Sagar and Shibanee Sagar, Principal Architects & Directors of...

Power Couple: Deepali Naair, Mahindra Holidays & Resorts India & Rajesh Nair,Tata Motors

Interview with Deepali Naair,CMO, Mahindra Holidays & Resorts India Ltd and Rajesh Nair, Talent Acquisition, Business HR for Corporate Tata Motors Your success mantra to...

Why Zomato Just Lobbed a Tomato!

Zomato’s recruitment campaign “Let’s make Delhi the tech capital”  touting the virtues of Delhi over Bangalore puzzled me. Possibly more so because I stumbled...
9 Ads That Break Gender Stereotypes: 'Why is Laundry Only a Mother's Job?'

2018 Recap with Paul Writer: ‘Why is Laundry Only a Mother’s Job?’

"I am no bird; and no net ensnares me: I am a free human being with an independent will." ― Charlotte Bronte, Jane Eyre.  Switch on...

11 Stats That Every Indian Digital Marketer Should Know About Indian Social, Digital And...

We Are Social in its latest report – Social, Digital and Mobile in India 2014 has highlighted some very interesting stats that we think...