What Marketers Can Learn from Narendra Modi

Last year, at Paul Writer's Futurist CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a...

11 Stats That Every Indian Digital Marketer Should Know About Indian Social, Digital And...

We Are Social in its latest report – Social, Digital and Mobile in India 2014 has highlighted some very interesting stats that we think...
Candy Brand- Bowl of 90s Candies/ Imgrum

9 Candy Brand Stories You Should Know About

Welcome to the Nostalgic Nineties corner! Young Indian Adults are a curious bunch. They grew up during rapid changes, living in an India which...

Power Couple: Deepali Naair, Mahindra Holidays & Resorts India & Rajesh Nair,Tata Motors

Interview with Deepali Naair,CMO, Mahindra Holidays & Resorts India Ltd and Rajesh Nair, Talent Acquisition, Business HR for Corporate Tata Motors Your success mantra to...

Why Zomato Just Lobbed a Tomato!

Zomato’s recruitment campaign “Let’s make Delhi the tech capital”  touting the virtues of Delhi over Bangalore puzzled me. Possibly more so because I stumbled...
Controversial Advertisement Collage

6 Controversial Advertisement Stories You Should Know About

Welcome back to the nostalgia corner and a very happy new year. For the past weeks, we have focused on well-loved success stories. This...

MBS Speaker 2015: Mainak Dhar, Managing Director & CEO of General Mills India.

What according to you makes a brand `hot'? In my book, a brand truly becomes 'hot' when its relationship with consumers moves from transactional (buy...

Quick Chat with Mitali Tandon, Head Marketing & Co-founder – Morning Fresh

Mitali Tandon Head Marketing & Co-founder Morning Fresh Quick chat with Mitali Tandon, Member of DWENIndia A female entrepreneur you admire and why? There's something about all women entrepreneurs...
The New Era of the Hybrid Marketer

The New Era of the Hybrid Marketer

I’ve had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the digital age....

Beyond ‘Bhaiyo and Beheno’ – 12 GrowthHacking Lessons From Narendra Modi’s #ModiAtMadison Speech

A wise man once taught me, “If you are speaking to 1, speak from your gut and appeal to the spirit; If you are...