Insights

Some of these taglines are relevant to this day and still widely in use, while some others have been replaced with ones more pertinent...

Welcome back to the nostalgia corner and a very happy new year. For the past weeks, we have focused on well-loved success stories. This...

We Are Social in its latest report – Social, Digital and Mobile in India 2014 has highlighted some very interesting stats that we think...

Today, Affiperf, Havas’ programmatic pure player, became the first company in the world to offer brands the opportunity to operate seamlessly across multiple demand...

Interview with Deepali Naair,CMO, Mahindra Holidays & Resorts India Ltd and Rajesh Nair, Talent Acquisition, Business HR for Corporate Tata Motors Your success mantra to...

It is difficult to sustain leadership when customers are constantly raising their expectations. From our experience, we say there are two realities. First, our employees have to...

Last year, at Paul Writer's Futurist CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a...

In this video power session Jessie Paul tells you what you need to know before you sign up that PR agency. Or if you are wondering why you are not getting sufficient results or traction from your current PR program, this module might answer those questions. She has over 20 years experience of managing PR from the client-side.

Name: Deepali Naair Organization: Mahindra Holidays and Resorts India Limited Designation: Chief Marketing Officer Books you recommend to all the marketers: o ‘Building Strong Brands’ by David Aaker o...

Zomato’s recruitment campaign “Let’s make Delhi the tech capital”  touting the virtues of Delhi over Bangalore puzzled me. Possibly more so because I stumbled...