Havas Launches The World’s First “Meta DSP”
Today, Affiperf, Havas’ programmatic pure player, became the first company in the world to offer brands the opportunity to operate seamlessly across multiple demand...
What Marketers Can Learn from Narendra Modi
Last year, at Paul Writer's Futurist CMO conference in Delhi, I had the opportunity to listen to the CIO of BJP sharing with a...
11 Stats That Every Indian Digital Marketer Should Know About Indian Social, Digital And...
We Are Social in its latest report – Social, Digital and Mobile in India 2014 has highlighted some very interesting stats that we think...
Is Marketing a Science or An Art?
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker, 1838 – 1922, Founder...
Power Couple: Deepali Naair, Mahindra Holidays & Resorts India & Rajesh Nair,Tata Motors
Interview with Deepali Naair,CMO, Mahindra Holidays & Resorts India Ltd and Rajesh Nair, Talent Acquisition, Business HR for Corporate Tata Motors
Your success mantra to...
Why Zomato Just Lobbed a Tomato!
Zomato’s recruitment campaign “Let’s make Delhi the tech capital” touting the virtues of Delhi over Bangalore puzzled me. Possibly more so because I stumbled...
6 Controversial Advertisement Stories You Should Know About
Welcome back to the nostalgia corner and a very happy new year. For the past weeks, we have focused on well-loved success stories. This...
MBS Speaker 2015: Mainak Dhar, Managing Director & CEO of General Mills India.
What according to you makes a brand `hot'?
In my book, a brand truly becomes 'hot' when its relationship with consumers moves from transactional (buy...
Quick Chat with Mitali Tandon, Head Marketing & Co-founder – Morning Fresh
Mitali Tandon
Head Marketing & Co-founder
Morning Fresh
Quick chat with Mitali Tandon, Member of DWENIndia
A female entrepreneur you admire and why?
There's something about all women entrepreneurs...
The New Era of the Hybrid Marketer
I’ve had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the digital age....