Why Zomato Just Lobbed a Tomato!

Zomato’s recruitment campaign “Let’s make Delhi the tech capital”  touting the virtues of Delhi over Bangalore puzzled me. Possibly more so because I stumbled...

India’s History in 16 Amul Advertisements

The butter- girl who has a larger fan base than the greatest stars of Indian Cinema, made her debut in 1966. The brainchild of...

Quick Chat with Mitali Tandon, Head Marketing & Co-founder – Morning Fresh

Mitali Tandon Head Marketing & Co-founder Morning Fresh Quick chat with Mitali Tandon, Member of DWENIndia A female entrepreneur you admire and why? There's something about all women entrepreneurs...
The New Era of the Hybrid Marketer

The New Era of the Hybrid Marketer

I’ve had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the digital age....

MBS Speaker 2015: Mainak Dhar, Managing Director & CEO of General Mills India.

What according to you makes a brand `hot'? In my book, a brand truly becomes 'hot' when its relationship with consumers moves from transactional (buy...
Candy Brand- Bowl of 90s Candies/ Imgrum

9 Candy Brand Stories You Should Know About

Welcome to the Nostalgic Nineties corner! Young Indian Adults are a curious bunch. They grew up during rapid changes, living in an India which...
Controversial Advertisement Collage

6 Controversial Advertisement Stories You Should Know About

Welcome back to the nostalgia corner and a very happy new year. For the past weeks, we have focused on well-loved success stories. This...

Beyond ‘Bhaiyo and Beheno’ – 12 GrowthHacking Lessons From Narendra Modi’s #ModiAtMadison Speech

A wise man once taught me, “If you are speaking to 1, speak from your gut and appeal to the spirit; If you are...
Location

What Marketers Should Know About Foursquare’s Pinpoint – New Location Ad Targeting Product

Foursquare – local search and discovery service mobile app launched in 2009 undoubtedly is the only location based app surviving in the planet. Over...

AdReview: Center Fresh – A `Human’ Fan to Cool Her Temper

I totally loved this ad because it’s insane and makes its point so well. So we have a female lead in her black bodysuit,...