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AdReview: Saas Bahu Dosti for Cadbury Dairy Milk
The ad opens with baand, baaja and baarat and shows a woman watching the celebration from her balcony with a bar of Cadbury Dairy...
5 Ways to Focus Your Marketing Efforts on the Customer Experience
According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer...
Brand Extension: A Rose By Any Other Name?
The latest brand extension comes from Chumbak which is known for its quirky home & décor and accessories. It extended its product portfolio to...
Apps in Your Pocket: Saurav Patnaik, Kenscio Digital Marketing
Any 4 apps that you have on your phone and how frequently you use them?
Uber- I am constantly on the move and the Uber...
Leveraging Communities to Create Social Media Momentum
As social networks become increasingly ingrained into brands’ communication strategies, organisations need to take a more global and creative approach to understanding the dynamics...
What Have You Done Dear Idea Cellular and Amul?
So Idea Cellular came up with a brilliant idea Sirjee which will not cost them a bomb like their ads featuring AB Junior and...
Mobile Marketing Special: The 4Ps of App Marketing; Make Mobile Marketing Magical; Monetize Personal...
The 4Ps of App Marketing Strategies
Posted by Jessie Paul
Myntra, one of India’s leading fashion ecommerce sites (owned by Flipkart) has gone App-only. While that is too...
Photos Tell the Marketing Story
Till the movies came along, if you couldn’t read, you had no access to other worlds or knowledge. Photography was expensive and cumbersome. Paper...
What Makes a Brand Hot?
Speakers:
Subhrangshu Neogi, Director – Group Marketing & Brand - Religare Enterprises
Arvinder Gujral, Director Business Development APAC - Twitter
Moderator: Madhavan Narayan, Media Thinker - Hindustan Times
Sandeep Aurora...
How to Prevent Sexual Harassment or Why Bad Things Happen in Good Companies
Shreya Ukil’s case against Wipro has again triggered a discussion on why IT firms don’t do more to prevent sexual harassment in the workplace. ...