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Ecommerce: Not just Data Scientists but Data Creati-vists
As a part of the Consumer Behaviour course, we were asked to stand behind a shop counter for 2-3 days to observe - understand-...
Best of 2018 with Paul Writer: 10 Thoughts on CX for India
As the year winds down, my inbox and social media stream have started being flooded by the inevitable”2018 CX forecast”, listings. Undoubtedly most of these...
22nd November 2018 | Issue #391 | Can Chatbots Help You Get A Raise?
The packaging, fashion and cosmetic industries - just to name a few - count on us judging a book by its cover. The outer...
Decision Analytics for Boards and CEOs
Some decision makers like to put off making a final decision for as long as they can and collect enough information to sink a...
5 Supply Chain Essentials for Making Your Business Profitable
Be meticulous when planning your Supply Chain Management (SCM)
Tighten screws on Supply Chain wastage for more profitability
Leverage Supply Chain network to...
Ad Review: Swiggy’s Latest Advertisement Delivers Food for Thought #WhatsInAName
Zomato and Swiggy are in a race to be the front-runners in the FoodTech Market‒ a spot Swiggy just might win with their heartwarming...
Oracle Live Discussion: Who is Yoga Jane and What Does She Want?
Paul Writer in association with Oracle hosted an interactive online discussion ‘Drive Innovation in Marketing & CX with AI, ML and EQ’ for their...
Marketing Maverick: Aparna Krishnan Director Strategy & Digital, IPG Mediabrands #APACLeaders
According to Aparna Krishnan, Director – Strategy & Digital, Universal Mccann & Ensemble, IPG Mediabrands, Malaysia, "the Modern Marketer of today is a change manager...
15th November 2018 | Issue #390 | Script your own story. Stan Lee did.
I conducted an internal session on personal branding for the team today and I found the example of Stan Lee, who helped co-create heroes...
Culture Eats Strategy For Breakfast
I always wondered what this oft quoted statement meant, until I experienced it firsthand. It was a fascinating learning experience to 'feel' - just...