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How B2B Storytelling Evolved in 2018?
Imagine you are an 18-year-old. Preparing for your debut film which is at least a year away from its release. To promote the movie,...
Rewind 2018 Ad Review: #BeThere with Google Duo Advertisement
With over 500 million downloads, Google Duo advertisement seems to have become more popular over the past few months. Their ad campaign #LetsDuoIt that seemed...
Why Product Design Matters
“ If you think good design is expensive, you should look at the cost of bad design.” - Dr. Ralf Speth, CEO of Jaguar Land Rover.
I...
CX needs tech: Amardeep Bajpai, Jury, Let’s Talk CX Fast 100
Know Your Jury: Amardeep Bajpai- Let's Talk CX Fast 100
Amardeep Bajpai is Global Marketer and digital transformation specialist. He has 10+ years of experience and...
CX as a differentiator for brands – Neha Gupta, Jury, Let’s Talk CX Fast...
Brands that focus on creating an enhanced experience for all touch points stand out with high retention and repeat rate for their products and services.
Know Your Jury: Rahul Kadavakolu- Digi 100 APAC
Rahul Kadavakolu is Director of the Global Marketing Supervisory Department at Rakuten, Inc. He joined Rakuten in 2016 to help lead and drive Rakuten’s...
6th December 2018 | Issue #393 | How to do PR. Unless you’re Deepika.
My 9 year old has a YouTube channel Overcreative DIY. Thanks to the kindness of classmates and their parents she has 36 subscribers and gets...
Marketing Maverick: Manisha Seewal, Group CMO, Carro #APACLeaders
Read our interview with Manisha Seewal, Group Chief Marketing Officer, Carro for her insights on how Carro uses data to simplify the decision-making process of buying...
Thinking of Empowering Your Sales Teams?
'Learning does not exhaust the mind', says Leonardo Da Vinci. Nothing, exhilarates me more than learning.
This week I was at Gartner Technical Symposium in Orlando....
9 Games from a 90’s Childhood
With the release of the Nintendo Switch and rapid developments in VR, gaming is seeing a boom like never before. India in itself is...