Paul Writer

4th January 2019 | Issue #397 | Becoming Michelle and Scaling Intimacy

I received “Becoming”, the book by former First Lady, Michelle Obama for Christmas. It turned out to be surprisingly readable and interesting, because it...

Futurist Digital Marketer is a Creative and Analytical Thinker: Roger Graham, Hootsuite

Roger Graham is the Head of Asia for Hootsuite Media Singapore and has over 20 years of senior leadership experience in business development, digital,...
Find The Change Within You in 2019

27th December 2018 | Issue #396 | Find The Change Within You in 2019

I finally got to watch Bohemian Rhapsody, the movie about Queen the band. Two things struck me. Firstly, the movie was riddled with inaccuracies...
Does it really pay off?

Differentiation: Does it really pay off?

Differentiation – Does it really matters? Till some time I believed the same, however now I think slightly differently. I think we need to think of...
9 Ads That Break Gender Stereotypes: 'Why is Laundry Only a Mother's Job?'

2018 Recap with Paul Writer: ‘Why is Laundry Only a Mother’s Job?’

"I am no bird; and no net ensnares me: I am a free human being with an independent will." ― Charlotte Bronte, Jane Eyre.  Switch on...
7 Apps that will help you be more productive!

2018 Recap: 7 Apps to Make Work Easier for You!

There are a gazillion things to do, and even more to remember. If you’re finding it hard to remember all the various meetings, client...

20th December 2018 | Issue #395 – Spoiler Alert for Santa Believers

Don’t read this if you’re an ardent Santa believer. Or if you’re below 12. All the Santas you see aren’t real. Yes, yes, I know...

13th December 2018 | Issue #394 | Mukesh owns Antilia, Jio and superlatives

There has been some grumbling about the rather lavish wedding celebrations of Mukesh & Nita Ambani’s offspring Isha with the Piramal scion. I have...

How B2B Storytelling Evolved in 2018?

Imagine you are an 18-year-old. Preparing for your debut film which is at least a year away from its release. To promote the movie,...
Google Duo

Rewind 2018 Ad Review: #BeThere with Google Duo Advertisement

With over 500 million downloads, Google Duo advertisement seems to have become more popular over the past few months. Their ad campaign #LetsDuoIt that seemed...