Paul Writer

Supply Chain Simplified: The Essence of Supply Chain Management

Supply chain!? Networks? Downstream? How hard is managing all this? Entrepreneurs, this is for you! Here we are with the first of the series about various...
Weekly Newsletter: Happy hedgehog to you

9th November 2018 | Issue #389 | Happy hedgehog to you

'Tis the season of annual plans and introspection. And of a string of festivals. A time for thanksgiving for what has been and looking...

Marketing Maverick: Ahmad Mutammim, Head of Marketing, Fullerton Markets #APACLeaders

Ahmad Mutammim, Head of Marketing, Fullerton Markets International talks about the opportunities that data provides and the challenges that come with it. With innovative disruption...
Paul Writer and Manipal ProLearn Launches Winners Circle

Paul Writer and Manipal ProLearn Launches Winners Circle

Paul Writer recently co-hosted ‘For the Win’ with Manipal ProLearn, and unveiled Winners Circle- featuring the top HR leaders of Bengaluru for the campaign...
Happy Diwali from Down Under

6th November 2018 | Issue #388 | Happy Diwali from Down Under

My first visit to Sydney was in the 70s when my father was posted here on work. It was my first time staying at...
Weekly Newsletter: How to rock like Freddie

25th October 2018 | Issue #387 | How to rock like Freddie

“We are the champions” sang Queen all those years ago. Yesterday I hosted two sessions on personal branding for a global IT services organisation. And...
Weekly Newsletter: My paranoia about AI

18th October 2018 | Issue #386 | My Paranoia About AI

The other day the call dropped in the middle of a conversation. I called the other person back and continued the conversation. We speculated...

Marketing Maverick: Jessie Chong, Head of Marketing, Trend Micro #APACLeaders

Jessie Chong, Trend Micro, says the modern marketer of today should be able to balance the art and science of marketing. Read the full interview...
AI and HBD to Amitabh Bachchan

11th October 2018 | Issue #385 | AI and HBD to Amitabh Bachchan

AI can change the world by helping remove biases. More on that in a bit. But it can also help you interact with the...
Magic of Oats Cookie and Coffee! - Product Pricing strategy

Magic of Oats Cookie and Coffee! – Product Pricing strategy

"Attendant: Hello Ma'am, good evening! What would you like to have today? Customer: Well, just a cup of cappuccino please. I like it. Attendant: Ok Ma'am....