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The Future is Personal: 5 Interesting Personalized Marketing Campaigns!
With the help of data analysis, one-to-one marketing is now more personalized than ever. Personalized marketing doesn't just help in creating customer loyalty but...
How to Build a Winning Go to Market Strategy?
A most critical component of a winning Go to Market (GTM) plan is a clear definition of your Target customer. Unless this is done right,...
4th January 2019 | Issue #397 | Becoming Michelle and Scaling Intimacy
I received “Becoming”, the book by former First Lady, Michelle Obama for Christmas. It turned out to be surprisingly readable and interesting, because it...
Futurist Digital Marketer is a Creative and Analytical Thinker: Roger Graham, Hootsuite
Roger Graham is the Head of Asia for Hootsuite Media Singapore and has over 20 years of senior leadership experience in business development, digital,...
27th December 2018 | Issue #396 | Find The Change Within You in 2019
I finally got to watch Bohemian Rhapsody, the movie about Queen the band. Two things struck me. Firstly, the movie was riddled with inaccuracies...
Differentiation: Does it really pay off?
Differentiation – Does it really matters? Till some time I believed the same, however now I think slightly differently.
I think we need to think of...
2018 Recap with Paul Writer: ‘Why is Laundry Only a Mother’s Job?’
"I am no bird; and no net ensnares me: I am a free human being with an independent will." ― Charlotte Bronte, Jane Eyre.
Switch on...
2018 Recap: 7 Apps to Make Work Easier for You!
There are a gazillion things to do, and even more to remember. If you’re finding it hard to remember all the various meetings, client...
20th December 2018 | Issue #395 – Spoiler Alert for Santa Believers
Don’t read this if you’re an ardent Santa believer. Or if you’re below 12.
All the Santas you see aren’t real. Yes, yes, I know...
13th December 2018 | Issue #394 | Mukesh owns Antilia, Jio and superlatives
There has been some grumbling about the rather lavish wedding celebrations of Mukesh & Nita Ambani’s offspring Isha with the Piramal scion. I have...