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27th December 2018 | Issue #396 | Find The Change Within You in 2019
I finally got to watch Bohemian Rhapsody, the movie about Queen the band. Two things struck me. Firstly, the movie was riddled with inaccuracies...
Differentiation: Does it really pay off?
Differentiation – Does it really matters? Till some time I believed the same, however now I think slightly differently.
I think we need to think of...
2018 Recap with Paul Writer: ‘Why is Laundry Only a Mother’s Job?’
"I am no bird; and no net ensnares me: I am a free human being with an independent will." ― Charlotte Bronte, Jane Eyre.
Switch on...
2018 Recap: 7 Apps to Make Work Easier for You!
There are a gazillion things to do, and even more to remember. If you’re finding it hard to remember all the various meetings, client...
20th December 2018 | Issue #395 – Spoiler Alert for Santa Believers
Don’t read this if you’re an ardent Santa believer. Or if you’re below 12.
All the Santas you see aren’t real. Yes, yes, I know...
13th December 2018 | Issue #394 | Mukesh owns Antilia, Jio and superlatives
There has been some grumbling about the rather lavish wedding celebrations of Mukesh & Nita Ambani’s offspring Isha with the Piramal scion. I have...
How B2B Storytelling Evolved in 2018?
Imagine you are an 18-year-old. Preparing for your debut film which is at least a year away from its release. To promote the movie,...
Rewind 2018 Ad Review: #BeThere with Google Duo Advertisement
With over 500 million downloads, Google Duo advertisement seems to have become more popular over the past few months. Their ad campaign #LetsDuoIt that seemed...
Why Product Design Matters
“ If you think good design is expensive, you should look at the cost of bad design.” - Dr. Ralf Speth, CEO of Jaguar Land Rover.
I...
CX needs tech: Amardeep Bajpai, Jury, Let’s Talk CX Fast 100
Know Your Jury: Amardeep Bajpai- Let's Talk CX Fast 100
Amardeep Bajpai is Global Marketer and digital transformation specialist. He has 10+ years of experience and...