Insights

Aishwarya declined a Will Smith movie because she wanted to be at home with her ailing grand-mother-in-law. When I spotted this story I was...

Survey to understand what makes a PR Agency special? We are collecting information from both the agencies and clients to create a report on the PR Landscape of India. The report will provide a listing of the top agencies across domains based on their self-reporting and what clients say.

In this video power session Jessie Paul tells you what you need to know before you sign up that PR agency. Or if you are wondering why you are not getting sufficient results or traction from your current PR program, this module might answer those questions. She has over 20 years experience of managing PR from the client-side.

Do you know your Marketing Models? Take this quiz and see if you can recognise the marketing models from their display images or terms used....

One evening in 2o14, when I was a scribe, banging out stories after stories on crazy deadlines, I remember something a colleague said to...

The TikTok ban has reopened a popular discussion - why can’t India produce good apps/products/platforms? We’re an IT powerhouse, so is it just a lack...

While there is enough hue and cry over the banning of Chinese Apps in India, have you paused to ask how exactly can this...

Retail Therapy (If only it were covered by Health Insurance)Add this quiz to your cart and test your knowledge of the global retail...

Businesses use emails to keep in touch with their subscribers and deliver relevant information to them through exceptional messages. Social media, on the other hand, helps you reach a larger demographic that might know or not about your brand. With the right tactics, email and social media can turn into your secret weapon to boost your brand awareness and skyrocket your conversions rate.

Email continues to be an effective channel for driving maximum ROI amongst all digital marketing channels.