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Top 5 Marketing Priorities 2020
Marketers need to be agile to stay in the game in these unusual times, innovate to get ahead and at the same time be...
How to train a Marketing Unicorn
You have a great product and you went ahead and hired a great marketer. Yet your growth isn’t up to expectations. Why would this...
6 Marketing Steps to Your Dream Job
The economy is a bit creaky in the wake of COVID, agreed. But some people are still getting jobs. There may be lesser jobs...
If you hit this sixer, you don’t need IPL
There was a lot of discussion recently on a Whatsapp group I run for senior marketers on the bidders for the IPL sponsorship and...
Quiz: Top marketing strategy frameworks
Marketing Strategy Frameworks
As a follow up to our quiz on 'Do You Know Your Marketing Models' (which, if you missed, you can take NOW) here...
Sima Aunty and the evolution of PR
I’ve been on a two week break that included, amongst other things, watching Indian Matchmaking on Netflix. Sima Taparia, the matchmaker and protagonist of this...
Are people always the biggest asset?
I was listening to Tom Peters on the Future Generali India Life hosted webinar last week and I was mostly nodding along agreeing with him. Until...
Self Reliance & The Aatmnirbhar Brand You
The Indian parent response to a child scoring 99% is “What happened to the 1%?” This explains why Reliance investors were disappointed despite a...
Personality Test – What’s your management style?
What's your management style? Are you more collaborative or a mentor? Is an authoritative style useful? Learn this and more in just 5 minutes.
Brand You: A marketing approach to building your personal brand
In this session, I will share tools to better understand yourself and a framework to help you determine your priorities. The talk is grounded in brand theory because it is all about Brand You.