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Trust as a Brand Strategy – can drive brand premium
The best brands in a category are often the most trusted brands. How do you build trust? Is it a part of your brand strategy? In this article I'll show you how to build trust.
A Framework for Influencer Marketing
Bloggers fall into 3 categories - Influencers, Curators, and Endorsers. How should your marketing strategy incorporate all of them? How can you improve impact and reach?
The Invention of Lying and the Cure
I started watching The Invention of Lying because Netflix promised me it was real popular. They wouldn’t lie about it, right? The 2009 movie...
Top 5 Marketing Priorities 2020
Marketers need to be agile to stay in the game in these unusual times, innovate to get ahead and at the same time be...
How to train a Marketing Unicorn
You have a great product and you went ahead and hired a great marketer. Yet your growth isn’t up to expectations. Why would this...
6 Marketing Steps to Your Dream Job
The economy is a bit creaky in the wake of COVID, agreed. But some people are still getting jobs. There may be lesser jobs...
If you hit this sixer, you don’t need IPL
There was a lot of discussion recently on a Whatsapp group I run for senior marketers on the bidders for the IPL sponsorship and...
Quiz: Top marketing strategy frameworks
Marketing Strategy Frameworks
As a follow up to our quiz on 'Do You Know Your Marketing Models' (which, if you missed, you can take NOW) here...
Sima Aunty and the evolution of PR
I’ve been on a two week break that included, amongst other things, watching Indian Matchmaking on Netflix. Sima Taparia, the matchmaker and protagonist of this...
Are people always the biggest asset?
I was listening to Tom Peters on the Future Generali India Life hosted webinar last week and I was mostly nodding along agreeing with him. Until...