Insights

One evening in 2o14, when I was a scribe, banging out stories after stories on crazy deadlines, I remember something a colleague said to...

The TikTok ban has reopened a popular discussion - why can’t India produce good apps/products/platforms? We’re an IT powerhouse, so is it just a lack...

While there is enough hue and cry over the banning of Chinese Apps in India, have you paused to ask how exactly can this...

Retail Therapy (If only it were covered by Health Insurance)Add this quiz to your cart and test your knowledge of the global retail...

Businesses use emails to keep in touch with their subscribers and deliver relevant information to them through exceptional messages. Social media, on the other hand, helps you reach a larger demographic that might know or not about your brand. With the right tactics, email and social media can turn into your secret weapon to boost your brand awareness and skyrocket your conversions rate.

Email continues to be an effective channel for driving maximum ROI amongst all digital marketing channels.

There is a tremendous change in how people and teams together work these days. Teams today are more agile while organizational structures are kept more flat to keep communications and information flowing. Communication tool should try and create more open, digital environment that makes work visible, integrated and accessible—across the team.

When she was 15 or thereabouts a boy told Kylie Jenner (of the famous Kardashian clan) that her lips were thin. She tried using lip-liner...

Movie stars are influencers for marketing and are very popular as endorsers in advertising. Here's a quiz that will test your knowledge of movie stars, advertising and branding. Packs a big punch in 10 questions. Do you deserve the red carpet?

Whether you are an entrepreneur or a leader at the helm of affairs at a mature organisation good communication must be at the core of all business strategies. Great workplace culture is always built with clear communication as the backbone. Establishing this practice from the very start (especially for early stage companies) or trickling it down from the top is imperative to running an organisation that is well-oiled in every sense of the term.