Digital Marketing Research
Digital Marketing Data 2019

Top Line Findings of Digital Marketing 2019:

    • Digital Marketing Investment: Digital Marketing budget is planned to be increased in 2019 (93% of marketers in India said).
    • Content Marketing: In 2019, content marketing is the top investment area for India marketers.
  • Measurement of Success: India marketers find it difficult to attribute success accurately. Technology Limitations is the biggest hurdle.
  • Marketing Challenges in 2019: Proving ROI on digital marketing activities remains the top challenge for India marketers.
  • Email Marketing: Email continues to be an effective channel for driving maximum ROI amongst all digital marketing channels.
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