Top Line Findings of Digital Marketing 2019:
- Digital Marketing Investment: Digital Marketing budget is planned to be increased in 2019 (93% of marketers in India said).
- Content Marketing: In 2019, content marketing is the top investment area for India marketers.
- Measurement of Success: India marketers find it difficult to attribute success accurately. Technology Limitations is the biggest hurdle.
- Marketing Challenges in 2019: Proving ROI on digital marketing activities remains the top challenge for India marketers.
- Email Marketing: Email continues to be an effective channel for driving maximum ROI amongst all digital marketing channels.
Full report at http://octaneresearch.in/digital-dexterity/pdf/digital-dexterity-2019.pdf