Email marketing and social media have always been two of the most popular digital marketing channels.
By nature, though, both of them have certain differences that set them apart.
Businesses use emails to keep in touch with their subscribers and deliver relevant information to them through exceptional messages.
Social media, on the other hand, helps you reach a larger demographic that might know or not about your brand.
Now, the question is can these two channels work in tandem to supercharge your marketing efforts?
Well, with the right tactics, email and social media can turn into your secret weapon to boost your brand awareness and skyrocket your conversions rate.
Here’s how you can do it:
1. Insert a newsletter signup tab on Facebook
Facebook is one of the most popular social media platforms out there with 2.45 billion monthly active users.
To take advantage of Facebook, you can add an email signup tab on the left side of your page. This will give your social media audience an easy and direct way to click and sign up for your newsletter without searching for your website.
Embedding an email newsletter signup form has the power to improve your newsletter sign up rate and help you ace your email marketing strategy in the most cost-effective way.
Here’s an example from Moonpie’s Facebook page:
2. Add social media buttons to your newsletter
One of the simplest and easiest ways to expand your social media reach is to make your subscribers aware of your social media presence.
Especially for new social media profiles, emails can give you a head start and help you increase your social media follower count.
To get started you need to inject your email newsletters with social media buttons linking back to your social media profiles.
The faster way to insert social buttons in your emails is to use an email marketing platform that will allow you to add and link social icons.
3. Turn Your Facebook CTA into a newsletter signup button
What’s better than embedding a newsletter signup tab is turning your Facebook CTA into your email sign up button.
To do that, just click on the “Create Call-to-Action” button on your Facebook page and choose the “Sign Up” option from the menu.
Now, all you need to do is add your signup form and let your Facebook audience subscribe.
Due to its position, your Facebook CTA will add urgency to your sign up button and show your Facebook audience what they need to do.
4. Upload your mailing list to social media networks
Did you know that you can upload your subscriber list to your social media networks?
If not, then let me tell you that by doing so you will manage to add a face and name to your impersonal email addresses.
As users tend to express their interests on social media, you’ll manage to gather valuable information about them and come up with engaging email and social media campaigns.
Facebook, for instance, will allow you to import your subscriber list through the Ads Manager and create a Custom Audience you can later use for remarketing.
5. Create a community with your top subscribers
If you monitor your opens and click-throughs, you might notice that some subscribers like to interact more with your emails than others.
These subscribers are always eager to read your newsletter and click on your CTAs. This gives you the perfect opportunity to reward them by creating an exclusive Facebook group for them.
Inviting your top subscribers to join will allow you to engage with them on a more personal level, find out more about them and deliver more relevant content that’ll lead them a step further down your marketing funnel.
6. Retarget your mailing list with social ads
Retargeting is one of the best ways to increase your conversions.
The basic idea of retargeting is to grab your disengaged subscribers’ attention with clever Instagram, Twitter or Facebook ads that will make them convert.
Twitter ads, for instance, allows you to create a Twitter Tailored Audience by uploading your subscribers’ email addresses through Twitter Ads.
Using the information you collected from your subscribers’ email engagement will allow you to retarget them properly through Twitter ads and convert them.
This tactic is an amazing example of the tremendous capabilities of email marketing and social media. So, by leveraging it correctly, you’ll manage to convert even the most difficult leads.
Takeaway
When you use them separately, email marketing and social media are two incredible tactics to promote your growth. Indian marketers are already rating email as one of the most powerful tools, along with content marketing as per Octane research.
However, when you combine their individual powers, you’ll end up with a powerful tool to save you valuable time and reach your audience in the most cost-effective way.
