Unveiling the Future of E-commerce in India
E-commerce has been the biggest game-changer for the Indian economy and it continues to evolve as we rapidly embrace newer technologies. Various facets such...
Your Digital Identity: Big Brother meets Big Data?
If you’ve worked in the technology field, chances are high you’re familiar with Amara’s Law.
“We tend to overestimate the effect of a technology in...
5 Indian B2B SaaS Companies to Watch
Indians love to SaaS! The B2B SaaS industry in India has grown over 30 % annually and believe it or not but this figure...
The Unbundling Of Social Networks
In recent months, there has been much talk about the unbundling of Facebook and other networks.
In the desktop world, Facebook had almost become a...
Lead Generation and the Purchase Funnel: How Social Media Can Influence Both
Though Lead Generation sounds like it might be complicated, it actually couldn’t be more straightforward. Just as a telemarketer needs a list of numbers...
Internet of Things: Six Key Characteristics
Creating Internet of Things products can place businesses and their product teams in an uncomfortable place by pushing them outside of their comfort zone....
Take 5: Make Sure Your Mobile Marketing Is Magical
Many of you are probably reading this blog on a mobile device, and you’re not alone. There are currently 7.2 billion+ mobile devices on...
3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation...
How to Do Paid Promotion on Twitter the Right Way
If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that...
What Industry Leaders Are Doing With Their Data
Data can be your secret weapon, but using it effectively is much more about processes and people than about tools.
When Netflix invested in producing...