Why Indian Marketers Should Be Interested In Facebook’s New Advertisement Around Missed Call
Facebook had a solid second quarter. The social network giant now has 1.07 billion mobile monthly users, and 654 million daily mobile users. That...
Days of Experimenting with Social Media Programs are Over – Now What?
The early days of experimenting with social media programs are over; the focus now is not only about fans and followers but also about...
Digital – An Untapped Opportunity for B2B Branding
Break-Free Your Corporate Brand By Tapping Into The Digital Opportunity
The explosion of digital mediums of communication has changed the way we communicate with each...
The Future Of Mobile Wallets Lies Beyond Payments
Apple Pay makes up more than $2 out of $3 spent on purchases using contactless payment across the three major US card networks. I...
How are Big IT Purchase Decisions Made?
IT purchase outlays are huge and IT decision makers carefully scan the buying environment for the best opportunities available before they take a purchase...
Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
Last week, I had the opportunity to attend MarTech in San Francisco. This event brought together one thousand of the brightest marketing minds from...
The Dark Side of Online Discounts
Companies can profit handsomely from online daily discounts but intermediaries often have conflicting objectives that need to be managed.
It’s an age-old problem for many...
6 Steps to Data Safety for CMOs
When I decided to to attend a conference last week organized by Paul Writer - the Mumbai Brand Summit & Mumbai's Hot 50 Brands...
2015 – A4 Size Bible for E-commerce Trends
Download…Install…Order….!!
The customer has evolved from internet to mobile in a smooth manner in 2014 and the trend is visible with number of Mobile apps...
The “Internet of Things” at Risk
Internet-enabled devices improve productivity and help us achieve greater innovation, but there are three major risks that could unravel it all.
It is estimated that 90 per...