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How to build a content team that rocks
One evening in 2o14, when I was a scribe, banging out stories after stories on crazy deadlines, I remember something a colleague said to...
Mobile Marketing Special: The 4Ps of App Marketing; Make Mobile Marketing Magical; Monetize Personal...
The 4Ps of App Marketing Strategies
Posted by Jessie Paul
Myntra, one of India’s leading fashion ecommerce sites (owned by Flipkart) has gone App-only. While that is too...
Message to Mobile Operators: Monetize Personal Data
As the exchange of personal data becomes a lynchpin of the modern business model, mobile operators are confronted with new challenges and opportunities. At...
Five Strategic Imperatives for Digital Brand Building
A lack of skills and a lack of confidence in metrics hold organisations back from achieving brand building success in digital realms.
Digital branding as...
The Rise Of Positive Storytelling Publishers In The Digital Age
Have you ever thought you could eat the cutlery once you are done with your food? Apart from the joy of chewing the spoon,...
2 minute tips for branding for social enterprises
Highlights from a webinar conducted by Jessie Paul, Managing Director, Paul Writer on "Marketing in a digital first world" for the Social Entrepreneurs from...
Why Indian Marketers Should Be Interested In Facebook’s New Advertisement Around Missed Call
Facebook had a solid second quarter. The social network giant now has 1.07 billion mobile monthly users, and 654 million daily mobile users. That...
Mobile Commerce, Mobile Payments, Mobile Wallets – Where do the boundaries lie?
Ever since I have been blogging on the topic on mobile payments over the past few weeks, the themes around "mobile commerce","mobile payments" and...
E-commerce Trends for 2017
According to a ASSOCHAM-Forrester study, India's E-commerce revenue is expected to jump from $26 billion in 2016 to $103 billion in 2020. While in...
How Do Consumers Really Feel About 2017’s Digital Trends? [Infographic]
As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital...