Which Type of Emails Have the Highest Conversion Rates?

Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong...

Big Data, Welcome To Those Awkward Teenage Years

Just a few years ago, when big data was associated primarily with Hadoop, it was like a precocious child…fun for adults, but nobody took...

When Social Media Doesn’t Work For You – 5 Reasons Why

We’ve all been there, done that, and gotten our hands burned in the process of doing that. I’m talking about spends, creatives, campaigns and...

Securing Your Win with YouTube

Why are brands not successful on YouTube? A research published by leading publication, Forbes shows that YouTube has the best ROI above any other social media platform....

How Has Gamification Become an Intrinsic Part of Our Experiences?

I remember a time when I was obsessed with Super Mario Brothers. Coming home from school, I would spend hours (as Mario) running and...

How Facebook Reactions Impact Your Brand’s Social Media Strategy

After several months of waiting for global roll-out of Facebook Reactions to Newsfeeds, the emotion-focused emoji that serve as an add-on to the Facebook Like button have launched...

Social Listening is Finally Getting Some Play

You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about...

Unveiling the Future of E-commerce in India

E-commerce has been the biggest game-changer for the Indian economy and it continues to evolve as we rapidly embrace newer technologies. Various facets such...
Choosing the Right Marketing Technology: The Yelp of Software Reviews

Choosing the Right Marketing Technology: The Yelp of Software Reviews

How do you make the right choice when buying content marketing technology? You can start the review process with G2 Crowd, which offers crowd-sourced enterprise software...

Mobile Commerce, Mobile Payments, Mobile Wallets – Where do the boundaries lie?

Ever since I have been blogging on the topic on mobile payments over the past few weeks, the themes around "mobile commerce","mobile payments" and...