2 minute tips for branding for social enterprises

2 minute tips for branding for social enterprises

Highlights from a webinar conducted by Jessie Paul, Managing Director, Paul Writer on "Marketing in a digital first world" for the Social Entrepreneurs from...

Marketing Maverick: Riku Vassinen, Head of Digital, JWT #APACLeaders

As Head of Digital in JWT, Riku focuses on digital transformation, utilizing big data to gain actionable insights, eCommerce and performance marketing. Read our...

Are You Asking Your Social Media Fans To Do Too Much?

Getting engagements from your social media fans is easier said than done. With 1.3 million pieces of content on Facebook shared every minute, it’s...
Are you the global best?

Are you the global best?

During a discussion on one of the webinars, Jessie Paul the host mentioned that for certain sectors like education, fitness, and wellness you expose...
6 Incredible Ways to Integrate Email Marketing and Social Media

6 Ways to Integrate Email Marketing and Social Media

Businesses use emails to keep in touch with their subscribers and deliver relevant information to them through exceptional messages. Social media, on the other hand, helps you reach a larger demographic that might know or not about your brand. With the right tactics, email and social media can turn into your secret weapon to boost your brand awareness and skyrocket your conversions rate.

Successful Digital Transformation Starts With the Customer

I’ve noticed that many companies are using the trendy term “digital transformation” without fully understanding what it means. Leveraging digital technology to make organisational...

Loyalty, Rewards, and Progress in the Digital Era

Not that long ago, my wallet contained a stack of loyalty (or, more accurately, rewards) cards. Coffee shops, restaurants, and other service businesses would...

Three Steps for Successful Digital Integration

The “uberisation” of the economy is making companies rush into digital integration, but they need to build some critical capabilities before investing. In the face...

Is YouTube Censoring Free Media?

When YouTube first emerged as a platform for video sharing, it was an unassuming website with a handful of people posting home-made videos. Thirteen...

How a “Good Enough” Marketing Automation Solution Can Hurt You

“I am fine with a good enough solution,” said no great leader ever. Whether you’re a startup company with a marketing team of one or...