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The Mindset Needed For Digital Change
The world’s going digital, but is your company ready to make the change? Sometimes having the technology is not enough.
In May 2003, Aron Ralston...
Preventing Social Media Armageddon
The accessibility and fluidity of social media leaves organisations open to significant risks. But there are countermeasures organisations can take to prevent reputation disaster.
President...
How IoT will impact the business industry
IoT has a positive impact to the business industry wherever it may be in the word. The Internet of Things bring about numerous benefits...
Bollywood Fashion Gets a Makeover with IBM Watson
One would think that Bollywood fashion and artificial intelligence (AI) have nothing in common. Well, looks like technology can play a key role in...
7 Lessons Learned While Growing Our Blog to 800,000 Visits in 60 Days
Canva’s blog, Design School, was successful when I joined the team. Within 60 days of its November 8, 2014 launch, it was getting 269,714...
Digital – An Untapped Opportunity for B2B Branding
Break-Free Your Corporate Brand By Tapping Into The Digital Opportunity
The explosion of digital mediums of communication has changed the way we communicate with each...
Measure the ROI of Digital Advertising Beyond Revenue Impact
Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s...
Customer Analytics in the Age of Social Media
Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...
Decoding the Marketing Mix: Journey of mGage to Karix
The go-to-guys for mobile customer engagement, that’s how newly rebranded Karix Mobile is known in the industry. Karix, as a brand, stands for the...
Intelligence for the TrAIling Marketing Industry
We’ve always been slow to adopt new things. Because we like them shiny and easy. AI has been the go-to new platform on which...