Content Marketing to Drive Market Leadership and Expand Segments

Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing...

Organic Reach is Shrinking – 4 Ways to Keep Your Audience

Changes in social media dynamics are making most tried and tested strategies a thing of past. Social media is no longer about getting likes...
7 Lessons Learned While Growing Our Blog to 800,000 Visits in 60 Days

7 Lessons Learned While Growing Our Blog to 800,000 Visits in 60 Days

Canva’s blog, Design School, was successful when I joined the team. Within 60 days of its November 8, 2014 launch, it was getting 269,714...

Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing

Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people...

The Unbundling Of Social Networks

In recent months, there has been much talk about the unbundling of Facebook and other networks. In the desktop world, Facebook had almost become a...

Make Your Job Robot-Proof: Four Ways Marketers can Stay Ahead of the Curve

“Hey, Siri! Find the nearest sushi restaurant.” New technologies are emerging and showing up in our everyday lives at a rapid rate. Voice-recognition, like Apple’s...

What’s Ahead for Social Media: Live Video, Influencers, and Content

Three Takeaways To Be Ahead In Social Media Marketing: Live Video, Influencers, and Content 1. Go Live or Get Left Behind With a quarter of the...
Adapting your B2B Social Media Strategy

Adapting your B2B Social Media Strategy

We live in an interconnected world where technology has passed baton in the hands of empowered consumers, who decide the fate of brands. The...

Digital Publishing Trends For 2016 As Predicted By Publishers

"Mobile & Videos will be a continued theme in 2016, as top Indian publishers predict digital publishing trends for 2016" 2015 wasn’t a great year...

Are You Asking Your Social Media Fans To Do Too Much?

Getting engagements from your social media fans is easier said than done. With 1.3 million pieces of content on Facebook shared every minute, it’s...