India Internet Trends 2017 – Mary Meeker’s Report

The latest edition of the Mary Meeker Internet Trends Report is here! In a tradition dating back to 1995, when Mary was still an...

Digital Publishing Trends For 2016 As Predicted By Publishers

"Mobile & Videos will be a continued theme in 2016, as top Indian publishers predict digital publishing trends for 2016" 2015 wasn’t a great year...

Advertising Spend By Mobile App Developers Has Quadrupled Year Over Year

Advertising spend by mobile app developers has almost quadrupled year-over-year informed the Kenshoo’s latest quarterly report on mobile app advertising. “App developers spent 293 percent more...

How Has Gamification Become an Intrinsic Part of Our Experiences?

I remember a time when I was obsessed with Super Mario Brothers. Coming home from school, I would spend hours (as Mario) running and...

Should One Freak About Data Sharing Initiative Of Whatsapp?

WhatsApp in 2012: We don’t sell ads because ads are awful. WhatsApp in 2016: We still don’t sell ads, however we will share your data with others...

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone...

Is YouTube Censoring Free Media?

When YouTube first emerged as a platform for video sharing, it was an unassuming website with a handful of people posting home-made videos. Thirteen...

Preventing Social Media Armageddon

The accessibility and fluidity of social media leaves organisations open to significant risks. But there are countermeasures organisations can take to prevent reputation disaster. President...

How Beauty Bloggers Amplified The #ArtOfOiling Campaign By Parachute Advansed

Bloggers form a crucial component in influence marketing. Whether it be lifestyle bloggers, food bloggers, beauty & health bloggers, finance bloggers, mommy bloggers or...

How are Big IT Purchase Decisions Made?

IT purchase outlays are huge and IT decision makers carefully scan the buying environment for the best opportunities available before they take a purchase...