Paul Writer

Leveraging Communities to Create Social Media Momentum

As social networks become increasingly ingrained into brands’ communication strategies, organisations need to take a more global and creative approach to understanding the dynamics...

‘Nasty’ Tweets Bring Immediate Attention!

“Has social media set unrealistic standards of customer service?” Social media definitely has reset the expectations of consumers and the tweet-chat co-hosted by Paul...
Adapting your B2B Social Media Strategy

Adapting your B2B Social Media Strategy

We live in an interconnected world where technology has passed baton in the hands of empowered consumers, who decide the fate of brands. The...

Make Your Job Robot-Proof: Four Ways Marketers can Stay Ahead of the Curve

“Hey, Siri! Find the nearest sushi restaurant.” New technologies are emerging and showing up in our everyday lives at a rapid rate. Voice-recognition, like Apple’s...
Are you the global best?

Are you the global best?

During a discussion on one of the webinars, Jessie Paul the host mentioned that for certain sectors like education, fitness, and wellness you expose...

Five Strategic Imperatives for Digital Brand Building

A lack of skills and a lack of confidence in metrics hold organisations back from achieving brand building success in digital realms. Digital branding as...

Successful Digital Transformation Starts With the Customer

I’ve noticed that many companies are using the trendy term “digital transformation” without fully understanding what it means. Leveraging digital technology to make organisational...

The “Internet of Things” at Risk

Internet-enabled devices improve productivity and help us achieve greater innovation, but there are three major risks that could unravel it all. It is estimated that 90 per...
How to Do Paid Promotion on Twitter the Right Way

How to Do Paid Promotion on Twitter the Right Way

If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that...

Take 5: Make Sure Your Mobile Marketing Is Magical

Many of you are probably reading this blog on a mobile device, and you’re not alone. There are currently 7.2 billion+ mobile devices on...