Loyalty, Rewards, and Progress in the Digital Era

Not that long ago, my wallet contained a stack of loyalty (or, more accurately, rewards) cards. Coffee shops, restaurants, and other service businesses would...

How Has Gamification Become an Intrinsic Part of Our Experiences?

I remember a time when I was obsessed with Super Mario Brothers. Coming home from school, I would spend hours (as Mario) running and...
Next Steps with Digital Marketing: The View from IBM

Next Steps with Digital Marketing: The View from IBM

While engaging with buyers is not just about digital, more and more marketing companies have moved to a digital first approach to enable greater...

Mattel Toys Eyes Double Digit Growth In India, Strengthens E-Commerce Presence To Increase Market...

With an astute vision to lead the toy industry in India, Mattel Toys, the world’s largest toy-maker, has charted a more robust and aggressive...

Digital Publishing Trends For 2016 As Predicted By Publishers

"Mobile & Videos will be a continued theme in 2016, as top Indian publishers predict digital publishing trends for 2016" 2015 wasn’t a great year...

Getting Social – Opportunities and Challenges for Marketers

As Mobile is becoming the most important screen in consumers lives, they are seeking more sociable experiences through it. In some emerging markets twitter...
7 Lessons Learned While Growing Our Blog to 800,000 Visits in 60 Days

7 Lessons Learned While Growing Our Blog to 800,000 Visits in 60 Days

Canva’s blog, Design School, was successful when I joined the team. Within 60 days of its November 8, 2014 launch, it was getting 269,714...
4 Big Brand Marketing Strategies for Small Businesses

4 Big Brand Marketing Strategies for Small Businesses

Follow these strategies and create a successful online business - Demand Planning, Business Alliances, Loyalty solutions, The Risk Free Marketing Strategy, says Advit Sahdev.
Digital Media to Play an Integral Role in Realizing the ‘Connected India’

Digital Media to Play an Integral Role in Realizing the ‘Connected India’

Driven by increased internet penetration, wireless broadband and mobile technology, consumers and businesses are increasingly shifting their attention from the traditional marketing media: television,...

Monetising Digital Content Requires Focus

It’s better to stick with one approach to monetise digital content, rather than spread yourself too thin and confuse the customer. Sometimes it seems as...