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Customer Analytics in the Age of Social Media
Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...
How To Get Started And Drive Growth Leveraging Digital Marketing
Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes...
How can your brand Rock the Recession?
By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option.
During the...
What Big Data means Today and how to effectively position it?
Truly, Big data today means big indeed. It punctures the lives of people on a daily basis. It is used in almost all industries...
Mobile Commerce, Mobile Payments, Mobile Wallets – Where do the boundaries lie?
Ever since I have been blogging on the topic on mobile payments over the past few weeks, the themes around "mobile commerce","mobile payments" and...
Performance Bicycle Increases Sales With Deeper Insight Into Customer Journeys, On- And Offline
Embracing commerce in the cloud as the foundation for more personalized, compelling services
For big-ticket items, you want to be sure you’ve made the best...
4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy
Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, Twitter,...
How are Big IT Purchase Decisions Made?
IT purchase outlays are huge and IT decision makers carefully scan the buying environment for the best opportunities available before they take a purchase...
Social Media Automation For Better Fan And Customer Engagement
Automation has become an indispensable arsenal in any strategy that uses technology to achieve business goals. This is not any different for a digital...
Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
Marketers can no longer afford to ignore the power of mobile marketing. Deloitte’s Media Consumer Survey revealed that in Australia alone, 81% of people...