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The “Internet of Things” at Risk
Internet-enabled devices improve productivity and help us achieve greater innovation, but there are three major risks that could unravel it all.
It is estimated that 90 per...
How Beauty Bloggers Amplified The #ArtOfOiling Campaign By Parachute Advansed
Bloggers form a crucial component in influence marketing. Whether it be lifestyle bloggers, food bloggers, beauty & health bloggers, finance bloggers, mommy bloggers or...
Choosing the Right Marketing Technology: The Yelp of Software Reviews
How do you make the right choice when buying content marketing technology? You can start the review process with G2 Crowd, which offers crowd-sourced enterprise software...
6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know
As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for...
Indian Brands Reveal How They Are Using Instagram Ads Effectively
Childhood memories are never complete without a paper boat story. Most of us have grown up sailing a little paper boat across puddles every...
Goodbye Advertising, Hello Mickey Mouse
You’re more likely to reach the summit of Mount Everest than click on a banner ads. The next generation will consume most of their...
Advertising Spend By Mobile App Developers Has Quadrupled Year Over Year
Advertising spend by mobile app developers has almost quadrupled year-over-year informed the Kenshoo’s latest quarterly report on mobile app advertising. “App developers spent 293 percent more...
Message to Mobile Operators: Monetize Personal Data
As the exchange of personal data becomes a lynchpin of the modern business model, mobile operators are confronted with new challenges and opportunities. At...
Which Type of Emails Have the Highest Conversion Rates?
Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong...
Digital Publishing Trends For 2016 As Predicted By Publishers
"Mobile & Videos will be a continued theme in 2016, as top Indian publishers predict digital publishing trends for 2016"
2015 wasn’t a great year...