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Apps In Your Pocket: Mainak Dhar, MD & CEO, General Mills India
Find out the apps that senior marketers in India are using today and why they like the app!
Any 4 apps that you have on...
Apps In Your Pocket: Anshul Chaturvedi, Head-Marketing, Wrangler
Find out the apps that senior marketers in India are using today and why they like the app!
Any 4 apps that you have on...
Advertising Spend By Mobile App Developers Has Quadrupled Year Over Year
Advertising spend by mobile app developers has almost quadrupled year-over-year informed the Kenshoo’s latest quarterly report on mobile app advertising. “App developers spent 293 percent more...
Who Killed Nokia? Nokia Did
Despite being an exemplar of strategic agility, the fearful emotional climate prevailing at Nokia during the rise of the iPhone froze coordination between top...
Content That Rules the Roost: 5 Practical Strategies for Making Your Content More Brand-Centric
According to Content Marketing Institute, 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage...
Quick Chat with Nikhita Giridhar, Ikkivi
Nikhita Giridhar
Co-Founder
Ikkivi
Quick chat with Nikhita Giridhar, member of DWENIndia
A female entrepreneur you admire and why?
Sara Blakely, founder of Spanx, for her sheer fearlessness, determination and revolutionary...
MRSS Annual General Meeting: Strong Support From Shareholders For Board Proposals
At the annual general meeting of MRSS India held on 28th September, 2015, shareholders adopted audited balance sheet and profit and loss account of...
AdReview: Louis Philippe – In Pursuit Of Excellence
Louis Philippe recently launched their latest TV campaign that is based on the brands core values of excellence and quality. The film encapsulates the...
Biggest Marketing Strategy Change in Last Few Years
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Subra Krishnan, VP Products & Marketing, Vizury
Devendra Chawla, Group President Food FMCG Brands, Future Group
Darshana Shah, Sr.VP - Marketing And Visual Merchandising, Hypercity Retail
Rajesh...
In Conversation with Reema Kundnani, Oberoi Realty
What according to you makes a brand `Hot'?
A brand stays ‘Hot’ when it is able to predict trends, anticipate the ever-changing needs of the consumer and...