Paul Writer

Quick Chat with Sharan Apparao, ApparaoGalleries

Sharan Apparao ApparaoGalleries Quick chat with Sharan Apparao, Member of DWENIndia A female entrepreneur you admire and why? Chandrika Tandon, broke many glass ceilings n conquered a male domain. Also Anita...

Don’t Be a Marketing Dinosaur

As many marketing professionals know, this industry in constantly evolving. From content marketing to leveraging social influence, the marketing world continues to be somewhat...

Quick Chat with Mathangi Kumar, That Madras Place

Mathangi Kumar Managing Partner That Madras Place Quick chat with Mathangi Kumar, Member of DWENIndia A female entrepreneur you admire and why? Female entrepreneur I admire is Indra Krishnamurthy...

Quick Chat with Nidhi Saxena, Zoctr.com

Nidhi Saxena CEO Zoctr.com Quick chat with Nidhi Saxena, Member of DWENIndia A female entrepreneur you admire and why? Dr. Kiran Mazumdar Shaw, Founder of Biocon for her vision,...

Survey Report: The Agency & Marketing Tech Landscape

This report gives an insight into the popular agencies in India, the tools that are gaining traction with marketers and how marketers go about the selection...

Equality of Women in the Workplace is not a Women’s Issue

I studied at a girls’ school in rural India where the toilets were not nice.  Those who could go home for lunch, did.  The...

Disruptive Innovation in Mature Industries

With start-ups driving and defining transformation and disruptive change across industries, what is the role of larger companies? Unable to compete with startups on focus...

Indian Brand You Admire…

Indian Brand You Admire - Part I Watch Abraham Alapatt, Chief Innovation Officer, Head Marketing & Customer Service, Thomas Cook Rajat Mehta, President & Country Head- Brand, Digital...

Mobile Commerce, Mobile Payments, Mobile Wallets – Where do the boundaries lie?

Ever since I have been blogging on the topic on mobile payments over the past few weeks, the themes around "mobile commerce","mobile payments" and...

Transforming Organisations for Sustained Innovation

“Market-oriented” firms are better able to innovate consistently, but getting there requires complex and demanding organisational change. Seeing a self-contained innovation project through to completion...